---
title: "Outdoor Advertising: Bus Stops, Streets and Car Parks"
ocid: "ocds-h6vhtk-04e950"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04e950"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-04e950.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-04e950.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "ROYAL BOROUGH OF WINDSOR & MAIDENHEAD"
published: "2026-03-24"
---

# Outdoor Advertising: Bus Stops, Streets and Car Parks

Buyer: ROYAL BOROUGH OF WINDSOR & MAIDENHEAD  
Current stage: Award  
OCID: ocds-h6vhtk-04e950

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04e950)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-04e950.json)

## Summary

The Royal Borough of Windsor & Maidenhead has successfully concluded its procurement process for outdoor advertising services at bus stops, streets, and car parks. The contract was awarded using the open procedure, focusing on digital and paper-led advertising over two lots. The contract period begins on 17 April 2026, with a potential extension until 2036. The procurement is categorised under advertising and marketing services within the public authority - sub-central government industry. Located in Maidenhead and the broader borough, this process seeks to optimise income for the council while adhering to the quality and design specifications outlined. Key milestone dates include the future signature date scheduled for 8 April 2026.

This tender presents significant opportunities for businesses specialising in outdoor advertising, particularly those capable of managing both digital and traditional advertising mediums. The two lots split between Maidenhead town centre and the remainder of the borough cater to firms that can deliver high-quality advertising solutions to maximise revenue. This contract appeals to SMEs due to its suitability for smaller-scale operations and includes provisions for service extensions, providing long-term growth potential. TRUEFORM ENGINEERING LIMITED has been recognised as a capable supplier in this category, exemplifying how businesses in outdoor advertising and marketing can leverage such opportunities for substantial business expansion and presence in the region.

## Notice

The Royal Borough of Windsor & Maidenhead (RBWM) is seeking a Concessionaire Partner or Concession Partners for the provision of 6-sheet outdoor advertising services on bus shelters and in car parks. The procurement will be split into two lots (Maidenhead town centre and the Remainder of the borough) to attract bids for both digital-led and paper-led advertising. With the aim to maximise income for the Council, Concessionaires will be able to select which assets within their awarded lot they wish to use for advertising services, provided they adhere to the quality and design specifications set out by the Royal Borough of Windsor & Maidenhead (RBWM). Please note the estimated stated for this Procurement is not applicable. A figure has been provided for the purposes of publishing requirements only.

### Lot Information

Maidenhead Town Centre

Bus Stops and Car Parks located within Maidenhead Town Centre

Options: The Concessionaire must submit a Site Implementation Plan within the first six months of the contract. This plan should propose adding new advertising panels or upgrading existing ones (for example, from paper to digital) at any bus shelters, bus stops or car parks that were not included in the original proposal. This also includes adding new bus shelters with advertising panels to bus stops that currently have no shelter.

Renewal: The term of the Contract may be extended for up to two (2) years and a further one (1) year (i.e. 7+2+1) at the sole option of the Authority, subject to the Authority's satisfaction with the service.

Remainder of Borough

Bus Stops & Car Parks located in the remainder of the Borough including; Windsor, Maidenhead and Ascot, excluding Maidenhead Town Centre.

Options: The Concessionaire must submit a Site Implementation Plan within the first six months of the contract. This plan should propose adding new advertising panels or upgrading existing ones (for example, from paper to digital) at any bus shelters, bus stops or car parks that were not included in the original proposal. This also includes adding new bus shelters with advertising panels to bus stops that currently have no shelter.

Renewal: The term of the Contract may be extended for up to two (2) years and a further one (1) year (i.e. 7+2+1) at the sole option of the Authority, subject to the Authority's satisfaction with the service.

### Planning Information

The questionnaire contains questions centred around Outdoor Advertising, in particular roundabout advertising, car park advertising, and lamp post advertising. Therefore, we acknowledge that some questions may not be applicable. However, RBWM welcomes detailed completion of all questions in order to aid an informed and thorough decision
Please use this link https://forms.office.com/e/rgDyis74C7 to complete the questionnaire. 
Deadline for engagement is Friday 9th May 2025, 17:00
If you have previously engaged with Bus Shelter Advertising and you wish to further engage with this further market engagement, RBWM welcomes you to participate.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/026627-2026 |
| Notice type | UK6 - Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Planning, Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 24 Mar 2026 |
| Submission deadline | 23 Dec 2025 |
| Future notice date | 9 May 2025 |
| Award date | 24 Mar 2026 |
| Contract period | 16 Apr 2026 - 16 Apr 2033 |
| Recurrence | 2036-04-10 |

## Values

| Field | Value |
| --- | --- |
| Tender value | £250,000 |
| Lots value | £250,000 |
| Awards value | £433,334 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active, Pending |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | ROYAL BOROUGH OF WINDSOR & MAIDENHEAD |
| Additional buyers | Missing |
| Locality | MAIDENHEAD |
| Post town | Slough |
| Postcode | SL6 1RF |
| Country | England |
| ITL 1 | TLJ South East (England) |
| ITL 2 | TLJ1 Berkshire, Buckinghamshire and Oxfordshire |
| ITL 3 | TLJ15 Berkshire East |
| Local authority | Windsor and Maidenhead |
| Electoral ward | St Mary's |
| Westminster constituency | Maidenhead |
| Delivery location | TLJ1 Berkshire, Buckinghamshire and Oxfordshire, TLJ11 Berkshire, TLL Wales, TLM Scotland, TLN Northern Ireland |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | TRUEFORM ENGINEERING |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 24 Mar 2026 at 10:05 - Award - UK6 - Contract Award Notice - https://www.find-tender.service.gov.uk/Notice/026627-2026
- 24 Oct 2025 at 14:56 - Tender - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/068303-2025
- 25 Apr 2025 at 10:07 - Planning - UK2 - Preliminary Market Engagement Notice - https://www.find-tender.service.gov.uk/Notice/016961-2025
- 4 Mar 2025 at 12:34 - Planning - UK2 - Preliminary Market Engagement Notice - https://www.find-tender.service.gov.uk/Notice/007834-2025

## Documents

- https://www.find-tender.service.gov.uk/Notice/026627-2026
  24th March 2026 - Contract award notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/068303-2025
  24th October 2025 - Tender notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/016961-2025
  25th April 2025 - Preliminary market engagement notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/007834-2025
  4th March 2025 - Preliminary market engagement notice on Find a Tender

## Notice URLs

- http://www.trueform.com
- https://forms.office.com/e/rgDyis74C7
- https://public.bravosolution.co.uk/web/login.html
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04e950. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-04e950.json.