--- title: "Baby Bundles" ocid: "ocds-h6vhtk-04ebcb" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04ebcb" markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-04ebcb.md" json_url: "https://d3tenders.com/contract/ocds-h6vhtk-04ebcb.json" source: "Find A Tender Service" current_stage: "Award" buyer: "LLYWODRAETH CYMRU / WELSH GOVERNMENT" published: "2025-07-02" --- # Baby Bundles Buyer: LLYWODRAETH CYMRU / WELSH GOVERNMENT Current stage: Award OCID: ocds-h6vhtk-04ebcb [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04ebcb) [Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-04ebcb.json) ## Summary The "Baby Bundles" procurement process by the Llywodraeth Cymru / Welsh Government focuses on delivering a range of products to new and expectant parents within core Flying Start areas in Wales. Categorised under services, this initiative targets baby care products and various related services such as parcel delivery, graphic design, and promotional services. Located in Cardiff, the contracting process has recently moved to the award stage as of 2nd July 2025, with a planned contract duration from August 2025 to October 2030. The method of procurement was an open procedure, with Allied Publicity Services (Manchester) Limited selected as the supplier. Notably, the contract period starts on 1st August 2025, and the standstill period concludes on 11th July 2025. This tender offers opportunities for businesses involved in baby product manufacturing, packaging, delivery services, and promotional services to engage in a governmental contract. SMEs and larger companies with strong logistics capabilities, environmentally friendly packaging solutions, and established supply chains would be well-suited to compete in such tenders. The initiative's emphasis on aftercare, bilingual customer service and sustainable delivery opens avenues for growth, especially for organisations with innovative and efficient operational practices in these areas. ## Notice Contract Award Notice - Baby bundles is a Welsh Government initiative to provide a 'welcome to the world' gift, comprising of a range of products for the child's first months. The bundle will be provided free of charge to all new and expectant parents residing in core Flying Start areas within Wales. ### Planning Information A virtual market engagement event is due to take place on Microsoft Teams at 2pm on Tuesday 25th March 2025. To register your interest and receive an invite for this event, please email babybundles@gov.wales If you are unable to attend, slides can be shared and feedback received via email up to 28th March 2025. Please let us know if you would like to receive a copy of the slides, by contacting the baby bundles mailbox. ## Key Details | Field | Value | | --- | --- | | Publication source | Find A Tender Service | | Latest notice | https://www.find-tender.service.gov.uk/Notice/036696-2025 | | Notice type | UK6 - Contract Award Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure | | Tender suitability | SME, VCSE | | Awardee scale | Large | | All stages | Planning, Tender, Award | ## Dates | Field | Value | | --- | --- | | Publication date | 2 Jul 2025 | | Submission deadline | 14 May 2025 | | Future notice date | 2 Apr 2025 | | Award date | 29 Jun 2025 | | Contract period | 31 Jul 2025 - 31 Oct 2030 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £9,375,000 | | Lots value | £9,375,000 | | Awards value | £9,375,000 | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Complete | | Lots status | Complete | | Awards status | Pending | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | LLYWODRAETH CYMRU / WELSH GOVERNMENT | | Locality | CARDIFF | | Post town | Cardiff | | Postcode | CF10 3NQ | | Country | Wales | | ITL 1 | TLL Wales | | ITL 2 | TLL5 South East Wales | | ITL 3 | TLL52 Cardiff and Vale of Glamorgan | | Local authority | Cardiff | | Electoral ward | Cathays | | Westminster constituency | Cardiff South and Penarth | | Delivery location | TLL Wales | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 1 | | Supplier names | ALLIED PUBLICITY SERVICES (MANCHESTER | ## CPV Codes ### Divisions - 18 - Clothing, footwear, luggage articles and accessories - 33 - Medical equipments, pharmaceuticals and personal care products - 64 - Postal and telecommunications services - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 18411000 - Baby clothing - 33750000 - Baby care products - 64121200 - Parcel delivery services - 79342200 - Promotional services - 79810000 - Printing services - 79822500 - Graphic design services - 79823000 - Printing and delivery services - 79920000 - Packaging and related services ## Release History - 2 Jul 2025 at 10:08 - Award - UK6 - Contract Award Notice - https://www.find-tender.service.gov.uk/Notice/036696-2025 - 2 Apr 2025 at 11:06 - Tender - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/012477-2025 - 13 Mar 2025 at 08:48 - Planning - UK3 - Planned Procurement Notice - https://www.find-tender.service.gov.uk/Notice/009118-2025 - 11 Mar 2025 at 16:36 - Planning - UK2 - Preliminary Market Engagement Notice - https://www.find-tender.service.gov.uk/Notice/008826-2025 ## Documents - https://www.find-tender.service.gov.uk/Notice/036696-2025 2nd July 2025 - Contract award notice on Find a Tender - https://www.find-tender.service.gov.uk/Notice/012477-2025 2nd April 2025 - Tender notice on Find a Tender - https://www.find-tender.service.gov.uk/Notice/009118-2025 13th March 2025 - Planned procurement notice on Find a Tender - https://www.find-tender.service.gov.uk/Notice/008826-2025 11th March 2025 - Preliminary market engagement notice on Find a Tender ## Notice URLs - http://gov.wales - https://supplierlive.proactisp2p.com - https://www.legislation.gov.uk/ukpga/2023/54/contents ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04ebcb. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-04ebcb.json.