---
title: "Sponsorship Agency Services Framework Agreement"
ocid: "ocds-h6vhtk-04ec2f"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04ec2f"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-04ec2f.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-04ec2f.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "TRANSPORT FOR GREATER MANCHESTER"
published: "2026-03-18"
---

# Sponsorship Agency Services Framework Agreement

Buyer: TRANSPORT FOR GREATER MANCHESTER  
Current stage: Award  
OCID: ocds-h6vhtk-04ec2f

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## Summary

Transport for Greater Manchester has recently completed a procurement process focusing on the establishment of a Sponsorship Agency Services Framework Agreement. As a public authority under sub-central government, they have pursued an open procurement method aimed at enhancing non-fare revenue streams to support the transport network in Manchester, United Kingdom. The framework covers services such as market research, advertising, marketing management consultancy, and public relations, with contracts being awarded to small and large businesses. The procurement, tagged as 'award' and 'contract', was finalised on 18th March 2026, with the standstill period set to conclude on 27th March 2026. The contract is set to commence on 29th March 2026 with completion expected by 28th March 2029. This framework allows for possible extensions and will also accommodate call-off contracts based on specifications.

This tender represents a compelling opportunity for businesses in the marketing, advertising, and consultancy sectors to engage with a significant public entity and grow their operations. The framework allows SMEs to compete with larger firms, as evidenced by the awarded suppliers including The Orchard Media & Events Group Limited, Phar Partnerships Ltd, Project50, and others, along with major entities like The Superlative Group, Inc. Companies adept in market research, strategic planning, brand relationship management, and negotiations could significantly benefit from participating in this framework, providing them a platform to leverage their expertise while boosting visibility and fostering potential long-term partnerships. Additionally, the option for contract extensions offers businesses continuity and potential for sustained growth within the framework's primary focus areas.

## Notice

This procurement exercise relates to the establishment of a Framework, to cover Sponsorship Agency Services.

### Lot Information

Lot 1

Renewal: The extension period is to be determined through contractual extension provisions and to be mutually agreed between both parties.

### Planning Information

Through this procurement process, TfGM is engaging with potential suppliers to participate in a preliminary market engagement exercise, to provide TfGM with an understanding of the current sponsorship marketplace, the optimum ways of working with agencies to maximise income and provide examples of the tools and skills agencies have, to support TfGM's in-house team.
This market engagement exercise will be conducted via the ProContract procurement portal. Suppliers can register for free using the following link: https://procontract.due-north.com/Register.
Upon registration, the market engagement information (including an RFI and details on how to submit responses) can be found using the following project reference: DN767153.
Market engagement responses are required by no later than 4pm on Monday 31st March 2025, via the ProContract portal.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/024325-2026 |
| Notice type | UK6 - Contract Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME |
| Awardee scale | Large, SME |
| All stages | Planning, Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 18 Mar 2026 |
| Submission deadline | 4 Aug 2025 |
| Future notice date | 21 Apr 2025 |
| Award date | 16 Mar 2026 |
| Contract period | 29 Mar 2026 - 28 Mar 2029 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £800,000 |
| Lots value | £800,000 |
| Awards value | £800,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Pending |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | TRANSPORT FOR GREATER MANCHESTER |
| Locality | MANCHESTER |
| Post town | Manchester |
| Postcode | M1 3BG |
| Country | England |
| ITL 1 | TLD North West (England) |
| ITL 2 | TLD3 Greater Manchester |
| ITL 3 | TLD33 Manchester |
| Local authority | Manchester |
| Electoral ward | Piccadilly |
| Westminster constituency | Manchester Central |
| Delivery location | TLD3 Greater Manchester |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 5 |
| Supplier names | PHAR PARTNERSHIPS; PROJECT50; REG; THE ORCHARD MEDIA & EVENTS GROUP; THE SUPERLATIVE GROUP |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services
- 79340000 - Advertising and marketing services
- 79413000 - Marketing management consultancy services
- 79416000 - Public relations services

## Release History

- 18 Mar 2026 at 08:02 - Award - UK6 - Contract Award Notice - https://www.find-tender.service.gov.uk/Notice/024325-2026
- 27 Jun 2025 at 10:56 - Tender - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/035716-2025
- 12 Mar 2025 at 14:34 - Planning - UK2 - Preliminary Market Engagement Notice - https://www.find-tender.service.gov.uk/Notice/009017-2025
- 12 Mar 2025 at 14:18 - Planning - UK3 - Planned Procurement Notice - https://www.find-tender.service.gov.uk/Notice/009005-2025

## Documents

- https://www.find-tender.service.gov.uk/Notice/024325-2026
  18th March 2026 - Contract award notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/035716-2025
  27th June 2025 - Tender notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/009017-2025
  12th March 2025 - Preliminary market engagement notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/009005-2025
  12th March 2025 - Planned procurement notice on Find a Tender

## Notice URLs

- http://www.pharpartnerships.com
- http://www.superlativegroup.com
- https://procontract.due-north.com/Register
- https://teamproject50.com/
- https://tfgm.com
- https://thinkorchard.com/
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04ec2f. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-04ec2f.json.