---
title: "School Teacher Recruitment Marketing Campaign"
ocid: "ocds-h6vhtk-04f7de"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04f7de"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-04f7de.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-04f7de.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "DEPARTMENT FOR EDUCATION"
published: "2025-09-25"
---

# School Teacher Recruitment Marketing Campaign

Buyer: DEPARTMENT FOR EDUCATION  
Current stage: Award  
OCID: ocds-h6vhtk-04f7de

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04f7de)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-04f7de.json)

## Summary

The Department for Education is leading a procurement process titled "School Teacher Recruitment Marketing Campaign," focusing on advertising and marketing services. Located in London, the buying organisation is a central government public authority. The procurement process aims to support the recruitment of approximately 35,000 individuals into Initial Teacher Training annually, with a focus on inspiring candidates under 30 to train as educators. The tender went through a competitive flexible procedure under the Procurement Act 2023, with the final contract awarded to M&C Saatchi (UK) Limited for a value of £9 million. The process is in the award stage, following the initial tendering and bid evaluation stages, and is set to run from September 2025 to September 2029.

This tender offers substantial opportunities for creative and strategic agencies specialising in marketing campaigns, particularly those experienced in the education sector or youth engagement. The contract's focus on designing innovative campaign strategies suggests that businesses with expertise in youth-targeted advertising and robust creative development skills will be well-placed to contribute. The project, governed under competitive conditions, presents a significant growth opportunity for marketing firms aiming to expand their portfolio in the public sector. The procurement's strict evaluation of technical and social value criteria indicates a preference for quality-driven solutions from both large enterprises and SMEs capable of delivering strategic excellence.

## Notice

The objective of the School Teacher Recruitment Marketing Campaign is to support recruitment of c. 35,000 people into Initial Teacher Training every year, alongside the government priority to recruit an additional 6,500 new expert teachers across our schools, both mainstream and specialist, and our colleges over the course of this parliament. (This campaign will only target school teachers). Our aim is to inspire and attract candidates and grow the appeal of teaching amongst students and graduates under the age of 30, who are the group most likely to train to become a teacher. We are looking for a lead creative and strategic agency that will set a new direction for the school recruitment marketing campaign to tackle a challenging, ever-changing graduate recruitment market and ensure the campaign delivers communications excellence and innovation, as demanded by Government Communications Service professional standards. The deliverables of this campaign are: * Campaign strategy and platform. * Brand strategy and guardianship to support wider marketing activities. * Creative development and production for paid advertising and to support the application of the creative strategy and platform across other marketing touchpoints, including the Get Into Teaching website. * Strategy, development and content production for direct marketing journeys (segmented email programmes). This tender notice is for the award of a public contract through a competitive flexible procedure in accordance with section 20(1) and (2)(b) of the Procurement Act 2023.

### Lot Information

Lot 1

Options: Options to purchase additional services as required.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/059704-2025 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Competitive flexible procedure |
| Tender suitability | SME, VCSE |
| Awardee scale | Large |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 25 Sep 2025 |
| Submission deadline | 31 Mar 2025 |
| Future notice date | Not specified |
| Award date | 22 Jul 2025 |
| Contract period | 24 Sep 2025 - 24 Sep 2029 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £7,200,000 |
| Lots value | £7,200,000 |
| Awards value | £7,200,000 |
| Contracts value | £9,000,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEPARTMENT FOR EDUCATION |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1P 3BT |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | M&C SAATCHI (UK |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services
- 79341400 - Advertising campaign services

## Release History

- 25 Sep 2025 at 12:45 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/059704-2025
- 1 Aug 2025 at 11:08 - Award - UK6 - Contract Award Notice - https://www.find-tender.service.gov.uk/Notice/045178-2025
- 24 Mar 2025 at 12:15 - Tender - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/010886-2025

## Documents

- https://www.find-tender.service.gov.uk/Notice/059704-2025
  25th September 2025 - Contract details notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/045178-2025
  1st August 2025 - Contract award notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/010886-2025
  24th March 2025 - Tender notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/Attachment/A-5560

## Notice URLs

- http://www.vccp.com
- https://education.app.jaggaer.com
- https://education.app.jaggaer.com.Searchfor:Project_9736orssq_569
- https://mcsaatchi.com/
- https://wonderhoodstudios.com/
- https://www.contractsfinder.service.gov.uk/Notice/f8ea5daf-d9ad-4965-9b7c-eb7a0794ceeb
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04f7de. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-04f7de.json.