---
title: "CRM System"
ocid: "ocds-h6vhtk-04f801"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04f801"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-04f801.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-04f801.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "COLLEGE OF WEST ANGLIA"
published: "2025-03-24"
---

# CRM System

Buyer: COLLEGE OF WEST ANGLIA  
Current stage: Award  
OCID: ocds-h6vhtk-04f801

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04f801)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-04f801.json)

## Summary

The College of West Anglia has recently completed a direct award contracting process for the delivery and support of a CRM system by BabelQuest Services. The procurement, identified under ocid: ocds-h6vhtk-04f801, falls under the services category, encompassing software support services. Located in King's Lynn, the College aims to integrate the HubSpot CRM system into its various departments including B2B, Higher Education, Apprenticeships, Events, and alumni management. The contract, valued at £313,692.40 net (£376,430.88 gross), will commence on 4th April 2025 and last until 3rd April 2029. The procurement followed a bespoke solution development rationale, leveraging BabelQuest's expertise in the education sector.

This tender presents significant opportunities for businesses specialising in CRM systems, software integration, and educational technology solutions. Small and medium enterprises (SMEs) with proven experience in delivering customised CRM platforms, particularly within the education sector, would find this contract valuable for growth. The award to BabelQuest, an SME, highlights the potential for similar companies to secure contracts requiring specialised solutions and technical expertise, especially involving established frameworks like the HubSpot Education Framework. Businesses with the capability to design, implement, and support intricate CRM systems stand to benefit from pursuing similar public procurement opportunities.

## Notice

Hubspot CRM System being delivered and supported by Babelquest Services

### Procurement Information

Prototype and Development: This is a bespoke solution to connect our student journey into a single platform based on their existing HubSpot Education Framework, and customise it to connect to other college systems to enable secure data sharing with different departments, including B2B, Higher Education, Apprenticeships, Events and alumni management. Single Supplier Technical Reasons: . The HubSpot licence cost is the same regardless of whether it is contracted with BabelQuest, directly with HubSpot, or via another HubSpot Solutions Partner. The services element of the solution offered by BabelQuest has been designed specifically for CWA, and based on an existing Education-specific framework that they have developed and deployed at other institutions, and this represents a saving for the college compared with designing these implementation and support services from scratch. BabelQuest has a proven methodology for the technical design, implementation, testing, training, launch and ongoing managed service for support and enhancement of the specific HubSpot-based solution the college requires. They are the only UK-based HubSpot Solutions Partner with this proven capability in the education sector and the only HubSpot partner approved by CCS on G-Cloud-14

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/010947-2025 |
| Notice type | UK5 - Transparency Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Direct award |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 24 Mar 2025 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 24 Mar 2025 |
| Contract period | 3 Apr 2025 - 3 Apr 2029 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £313,692 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Pending |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | COLLEGE OF WEST ANGLIA |
| Locality | KING'S LYNN |
| Post town | Peterborough |
| Postcode | PE30 2QW |
| Country | England |
| ITL 1 | TLH East (England) |
| ITL 2 | TLH5 Norfolk |
| ITL 3 | TLH52 North and West Norfolk |
| Local authority | King's Lynn and West Norfolk |
| Electoral ward | Gaywood Chase |
| Westminster constituency | North West Norfolk |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | BABELQUEST SERVICES |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support

### Codes

- 72261000 - Software support services

## Release History

- 24 Mar 2025 at 15:12 - Award - UK5 - Transparency Notice - https://www.find-tender.service.gov.uk/Notice/010947-2025

## Documents

- https://www.find-tender.service.gov.uk/Notice/010947-2025
  24th March 2025 - Transparency notice on Find a Tender

## Notice URLs

- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04f801. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-04f801.json.