---
title: "VSEH25001 - Social Media China"
ocid: "ocds-h6vhtk-04f9b9"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04f9b9"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-04f9b9.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-04f9b9.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "VISITSCOTLAND"
published: "2025-12-23"
---

# VSEH25001 - Social Media China

Buyer: VISITSCOTLAND  
Current stage: Award  
OCID: ocds-h6vhtk-04f9b9

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04f9b9)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-04f9b9.json)

## Summary

VisitScotland has completed a procurement process aimed at securing social media representation services in China, under the title "VSEH25001 - Social Media China." This process falls under the marketing services category, with the primary focus on enhancing VisitScotland's presence in the Chinese market. The procurement, managed through an open procedure, commenced with a tender announcement on 27th March 2025 and culminated in the award of the contract on 11th August 2025. The total value of the contract stood at £401,400, and the prestigious contract was awarded to Dragon Trail International, a company based in Beijing, China. The procurement was concluded by 23rd December 2025, marking the transition from the active tender to a contract award status. VisitScotland, headquartered in Edinburgh, played a crucial role as a central purchasing body for this project.

This tender represents a significant opportunity for businesses specialising in digital marketing, particularly those with expertise in fostering organic growth and engagement within the tourism sector. Companies capable of offering strategic planning, consistent personnel, and sustainability considerations were well-positioned to compete. Not only does this contract open avenues for expanding business operations into the Chinese market, but it also encourages partnerships between UK-based agencies and international firms, such as Dragon Trail International. The inclusion of a comprehensive quality-based award criterion, alongside a substantial pricing component, highlights the emphasis on both performance and financial competitiveness. This opportunity holds particular potential for SMEs ready to leverage their skills in digital content creation and marketing services tailored to international markets.

## Notice

VisitScotland is seeking to appoint a suitably qualified vendor for the provision of Social Media Representation in China.

### Lot Information

Lot 1

VisitScotland is seeking to appoint a suitably qualified agency for the provision of Social Media Representation in China.

Renewal: Renewal subject to ongoing demand of services

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/085824-2025 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 23 Dec 2025 |
| Submission deadline | 2 May 2025 |
| Future notice date | Not specified |
| Award date | 10 Aug 2025 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £405,000 |
| Lots value | £405,000 |
| Awards value | Not specified |
| Contracts value | £401,400 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | VISITSCOTLAND |
| Locality | EDINBURGH |
| Post town | Edinburgh |
| Postcode | EH8 8BG |
| Country | Scotland |
| ITL 1 | TLM Scotland |
| ITL 2 | TLM1 East Central Scotland |
| ITL 3 | TLM13 City of Edinburgh |
| Local authority | City of Edinburgh |
| Electoral ward | City Centre |
| Westminster constituency | Edinburgh East and Musselburgh |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | DRAGON TRAIL INTERNATIONAL |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services

## Release History

- 23 Dec 2025 at 12:55 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/085824-2025
- 27 Mar 2025 at 16:31 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/011637-2025

## Notice URLs

- http://www.visitscotland.org
- https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000794618
- https://www.publiccontractsscotland.gov.uk
- https://www.publiccontractsscotland.gov.uk/search/Search_AuthProfile.aspx?ID=AA00118

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04f9b9. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-04f9b9.json.