---
title: "Copywriting Support for Course Pages"
ocid: "ocds-h6vhtk-04fa92"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04fa92"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-04fa92.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-04fa92.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "UNIVERSITY OF KENT"
published: "2025-05-08"
---

# Copywriting Support for Course Pages

Buyer: UNIVERSITY OF KENT  
Current stage: Award  
OCID: ocds-h6vhtk-04fa92

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-04fa92.json)

## Summary

The University of Kent has concluded the procurement process for "Copywriting Support for Course Pages," culminating in a contract awarded to Utterly Content Ltd, operating as Pickle Jar Communications. As a sub-central government public authority, the University sought services to revitalise website content for its undergraduate and postgraduate course pages. Located in Canterbury, Kent, the project was part of the University's broader Website Transformation Project. This open procurement was carried out under the UKPGA 2023/54 legal framework, below the threshold of open competition. The contract, with a gross value of £63,000, was signed on 6th May 2025, having commenced on 7th May and concluding on 20th June 2025.

This contract presents significant opportunities for businesses specialising in writing services, particularly those with experience in higher education content. The procurement's open nature suggests the inclusivity of small and medium enterprises (SMEs) alongside larger contenders. Businesses interested in similar future tenders could leverage their expertise in creating engaging academic content that aligns with university branding, aiming to stand out in competitive environments. The project serves as a foundation for suppliers focused on growth in public procurement for educational institutions, offering chances to develop robust partnerships with sub-central government authorities like the University of Kent.

## Notice

The University of Kent is seeking a supplier to produce engaging and conversion-focused copy for key undergraduate and postgraduate course pages for the University of Kent website. The University is looking for a specialist provider with experience writing course page copy for higher education. The supplier must understand how to take academic course information and translate this into clear and succinct content for key target audiences that make the University of Kent course offer stand out from its competitors. The University is currently undergoing a Website Transformation Project where new course page templates will be developed based on past analysis and best practice. The copy will need to fit into these new templates.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/019878-2025 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Below threshold - open competition |
| Tender suitability | SME, VCSE |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 8 May 2025 |
| Submission deadline | 11 Apr 2025 |
| Future notice date | Not specified |
| Award date | 6 May 2025 |
| Contract period | 7 May 2025 - 20 Jun 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £60,000 |
| Lots value | £60,000 |
| Awards value | Not specified |
| Contracts value | £52,500 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | UNIVERSITY OF KENT |
| Locality | CANTERBURY, KENT |
| Post town | Canterbury |
| Postcode | CT2 7NZ |
| Country | England |
| ITL 1 | TLJ South East (England) |
| ITL 2 | TLJ4 Kent |
| ITL 3 | TLJ44 East Kent |
| Local authority | Canterbury |
| Electoral ward | Blean Forest |
| Westminster constituency | Canterbury |
| Delivery location | TLJ41 Medway, TLJ44 East Kent |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | UTTERLY CONTENT LTD T/A PICKLE JAR COMMUNICATIONS |

## CPV Codes

### Divisions

- 92 - Recreational, cultural and sporting services

### Codes

- 92312211 - Writing agency services

## Release History

- 8 May 2025 at 16:11 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/019878-2025
- 7 Apr 2025 at 07:51 - TenderUpdate - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/013265-2025
- 31 Mar 2025 at 11:05 - Tender - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/011976-2025

## Documents

- https://www.find-tender.service.gov.uk/Notice/019878-2025
  8th May 2025 - Contract details notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/013265-2025
  7th April 2025 - Tender notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/011976-2025
  31st March 2025 - Tender notice on Find a Tender

## Notice URLs

- https://uk.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=92153&B=
- https://www.kent.ac.uk/finance/procurement.html
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04fa92. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-04fa92.json.