--- title: "SU76(25) Provision of Online Learning - Student Marketing and Recruitment Services" ocid: "ocds-h6vhtk-04fab6" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04fab6" markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-04fab6.md" json_url: "https://d3tenders.com/contract/ocds-h6vhtk-04fab6.json" source: "Find A Tender Service" current_stage: "Tender" buyer: "SWANSEA UNIVERSITY" published: "2025-09-01" --- # SU76(25) Provision of Online Learning - Student Marketing and Recruitment Services Buyer: SWANSEA UNIVERSITY Current stage: Tender OCID: ocds-h6vhtk-04fab6 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04fab6) [Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-04fab6.json) ## Summary Swansea University embarked on a procurement process entitled "SU76(25) Provision of Online Learning - Student Marketing and Recruitment Services" to enhance its online learning offerings. The contract was intended to start in August 2025, covering services related to advertising, marketing, and recruitment for online programmes, with a contract value estimated at £1,200,000 inclusive of VAT. Initially planned in the UK region, this open procurement process was aimed at engaging sub-central government authorities under Welsh devolved regulations, with key dates included for enquiry and submission stages in June and July 2025. However, the tender, following an open procedure, reached the award stage and was ultimately cancelled on 29 August 2025, as it did not draw an adequate number of bids to assure value for money. This tender could have offered substantial growth opportunities for businesses involved in the marketing and recruitment services sectors, especially those equipped to deliver comprehensive strategies for student engagement in online learning environments. It was particularly well-suited for firms with SME status that could provide creative and cost-effective solutions to meet quality and budgetary needs. Although the initial tender was cancelled, this signals potential future opportunities in strategic partnerships or renegotiations once the scope and budget reassessment by the University is completed. ## Notice The University is seeking to award a 3-year contract, to commence in August 2025 with an option to extend beyond the initial 3-year period for a further period of 2 years (3+1+1) to develop and execute a comprehensive marketing and recruitment strategy for online learning programmes. ### Planning Information Prior Information Notice published on 17/12/24 - (2024/S 000-040538). Request for Information issued ## Key Details | Field | Value | | --- | --- | | Publication source | Find A Tender Service | | Latest notice | https://www.find-tender.service.gov.uk/Notice/052891-2025 | | Notice type | UK12 - Procurement Termination Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure | | Tender suitability | SME, VCSE | | Awardee scale | Not specified | | All stages | Planning, Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 1 Sep 2025 | | Submission deadline | 2 Jul 2025 | | Future notice date | 2 May 2025 | | Award date | Not specified | | Contract period | 31 Jul 2025 - 31 Jul 2028 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £1,000,000 | | Lots value | £1,000,000 | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Complete | | Lots status | Complete | | Awards status | Cancelled | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | SWANSEA UNIVERSITY | | Additional buyers | Missing | | Locality | SWANSEA | | Post town | Swansea | | Postcode | SA2 8PP | | Country | Wales | | ITL 1 | TLL Wales | | ITL 2 | TLL4 Mid and South West Wales | | ITL 3 | TLL43 Swansea | | Local authority | Swansea | | Electoral ward | Sketty | | Westminster constituency | Swansea West | | Delivery location | Not specified | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79340000 - Advertising and marketing services - 79600000 - Recruitment services ## Release History - 1 Sep 2025 at 14:38 - TenderCancellation - UK12 - Procurement Termination Notice - https://www.find-tender.service.gov.uk/Notice/052891-2025 - 4 Jun 2025 at 13:26 - TenderUpdate - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/029908-2025 - 4 Jun 2025 at 12:01 - Tender - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/029871-2025 - 31 Mar 2025 at 14:43 - PlanningUpdate - UK2 - Preliminary Market Engagement Notice - https://www.find-tender.service.gov.uk/Notice/012067-2025 - 31 Mar 2025 at 13:37 - Planning - UK2 - Preliminary Market Engagement Notice - https://www.find-tender.service.gov.uk/Notice/012030-2025 ## Documents - https://www.find-tender.service.gov.uk/Notice/052891-2025 1st September 2025 - Procurement termination notice on Find a Tender - https://www.find-tender.service.gov.uk/Notice/029908-2025 4th June 2025 - Tender notice on Find a Tender - https://www.find-tender.service.gov.uk/Notice/029871-2025 4th June 2025 - Tender notice on Find a Tender - https://www.find-tender.service.gov.uk/Notice/012067-2025 31st March 2025 - Preliminary market engagement notice on Find a Tender - https://www.find-tender.service.gov.uk/Notice/012030-2025 31st March 2025 - Preliminary market engagement notice on Find a Tender - https://etenderwales.bravosolution.co.uk/web/login.shtml This procurement process is being carried out on eTenderwales. Please note this is a separate website and if you are not already registered, registration will be required. To access eTenderwales, express your interest in this notice and access the tender documentation please visit https://etenderwales.bravosolution.co.uk/web/login.shtml and search for PQQ/ITT code itt_117691 within the appropriate area ## Notice URLs - http://www.swansea.ac.uk - https://www.legislation.gov.uk/ukpga/2023/54/contents ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04fab6. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-04fab6.json.