---
title: "BFI London Film Festival Creative Refresh"
ocid: "ocds-h6vhtk-0502b9"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0502b9"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-0502b9.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-0502b9.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "BRITISH FILM INSTITUTE"
published: "2025-07-24"
---

# BFI London Film Festival Creative Refresh

Buyer: BRITISH FILM INSTITUTE  
Current stage: Award  
OCID: ocds-h6vhtk-0502b9

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0502b9)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-0502b9.json)

## Summary

The British Film Institute has completed the procurement process for the "BFI London Film Festival Creative Refresh" project, aiming to revitalise the festival's brand identity for its 70th anniversary in 2026. The process focused on advertising and marketing services to engage both B2C and B2B audiences in London, the UK, and internationally. Initiated as an open competition, this contract was awarded to Pentagram Design Limited under a below-threshold, open procurement method. The significant related dates include the award on 24 July 2025, with the contract set to commence on 29 July 2025 and potentially extend until 30 September 2030. This project falls under the services category and takes place in London, with the buyer being the British Film Institute, a public authority in the UK.

This tender offers substantial growth opportunities for businesses specialising in advertising consultancy and campaign services, particularly those able to manage large-scale creative projects. The project presents a competitive edge for large enterprises like Pentagram Design Limited, which was selected from 38 initial bids through a quality-focused criterion prioritising 80% on quality and 20% on value for money. The contract allows for a two-year renewal, giving flexibility and potential for long-term collaboration. Companies adept at branding, marketing, and expanding visual identity concepts are especially well-suited for similar future procurement opportunities within the BFI's scope.

## Notice

In 2026, the Festival turns 70 and we are taking this opportunity to refresh the look and feel of the BFI London Film Festival brand after several years iterating on our current visual identity. We continue to be excited by the potential of the current 'cascade' iconography, but we are not committed to retaining it as the core iconic reference point for the Festival and would like to explore other creative propositions. This identity will be the basis for all branding and promotional collateral produced for the Festival and will be used to engage the broadest possible B2C and B2B audiences in London, around the UK and internationally.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/042804-2025 |
| Notice type | UK6 - Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Below threshold - open competition |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 24 Jul 2025 |
| Submission deadline | 9 May 2025 |
| Future notice date | Not specified |
| Award date | 24 Jul 2025 |
| Contract period | 29 Jul 2025 - 30 Sep 2028 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £70,000 |
| Lots value | £70,000 |
| Awards value | £70,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BRITISH FILM INSTITUTE |
| Locality | LONDON |
| Post town | West London |
| Postcode | W1T 1LN |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI36 Camden |
| Local authority | Camden |
| Electoral ward | Bloomsbury |
| Westminster constituency | Holborn and St Pancras |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | PENTAGRAM DESIGN |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services
- 79341000 - Advertising services
- 79341100 - Advertising consultancy services
- 79341400 - Advertising campaign services
- 79342000 - Marketing services

## Release History

- 24 Jul 2025 at 13:22 - Award - UK6 - Contract Award Notice - https://www.find-tender.service.gov.uk/Notice/042804-2025
- 14 Apr 2025 at 14:49 - Tender - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/015049-2025

## Documents

- https://www.find-tender.service.gov.uk/Notice/042804-2025
  24th July 2025 - Contract award notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/015049-2025
  14th April 2025 - Tender notice on Find a Tender
- https://www.in-tendhost.co.uk/bfi/aspx/Home
  Please register at https://www.in-tendhost.co.uk/bfi/aspx/Home to see tender documents.

## Notice URLs

- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0502b9. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-0502b9.json.