---
title: "L25013-T-SG - Customer Data Unification Platform"
ocid: "ocds-h6vhtk-0507e3"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0507e3"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-0507e3.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-0507e3.json"
source: "Find A Tender Service"
current_stage: "Tender"
buyer: "LONDON LUTON AIRPORT OPERATIONS LIMITED"
published: "2025-04-25"
---

# L25013-T-SG - Customer Data Unification Platform

Buyer: LONDON LUTON AIRPORT OPERATIONS LIMITED  
Current stage: Tender  
OCID: ocds-h6vhtk-0507e3

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0507e3)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-0507e3.json)

## Summary

London Luton Airport Operations Limited is inviting tenders for the development of a Customer Data Unification Platform, aimed at enhancing guest experience through personalised and seamless engagement across various touchpoints. The procurement falls under the category of services within data and IT sectors and is situated in Luton, United Kingdom (UKH21). The tender is currently in the active stage, with submissions invited until 16th May 2025, as part of a selective procurement method using a negotiated procedure with prior competition. The contract, valued at GBP 480,000, is expected to run for six years, conditional upon supplier performance and the platform's success.

This tender offers rich opportunities for businesses involved in delivering advanced data services, IT consulting, and software development, particularly those with expertise in customer data management systems. Companies capable of integrating diverse data inputs to provide coherent customer insights will be well-suited to compete. The initiative seeks technologically adept organisations proficient in software packages, electronic data management, and business intelligence systems, allowing potential growth through sustained collaboration with London's major airport. Engaging in this contract could enable businesses to innovate in guest experience technologies, expanding their market presence and reputation in the aviation industry.

## Notice

LLA has the aim of delivering seamless & personalised guest experiences at every touchpoint that drive value for the guests and the business. In order to meet this ambition, LLA requires a suitably experienced and technologically capable Customer Data Platform provider to unify LLA's guest data into a single customer view, ingest relevant contextual data from the operation and third parties to orchestrate personalised, contextually relevant and useful guest experiences delivered seamlessly across existing and new touchpoints as they are developed. This contract would be awarded for a six-year period. This will be subject to good performance of the supplier and success of the platform, that it continues to be market leading and meets the evolving requirements of LLA & our guests. For further details, please see the tender documentation available via the procurement portal.

### Lot Information

Lot 1

LLA has the aim of delivering seamless & personalised guest experiences at every touchpoint that drive value for the guests and the business. In order to meet this ambition, LLA requires a suitably experienced and technologically capable Customer Data Platform provider to unify LLA's guest data into a single customer view, ingest relevant contextual data from the operation and third parties to orchestrate personalised, contextually relevant and useful guest experiences delivered seamlessly across existing and new touchpoints as they are developed. This contract would be awarded for a six-year period. This will be subject to good performance of the supplier and success of the platform, that it continues to be market leading and meets the evolving requirements of LLA & our guests. For further details, please see the tender documentation available via the procurement portal. Additional information: Please see tender documents.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/017128-2025 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Negotiated procedure with prior call for competition |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 25 Apr 2025 |
| Submission deadline | 16 May 2025 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £480,000 |
| Lots value | £480,000 |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Active |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | LONDON LUTON AIRPORT OPERATIONS LIMITED |
| Locality | LUTON |
| Post town | Luton |
| Postcode | LU2 9NU |
| Country | England |
| ITL 1 | TLH East (England) |
| ITL 2 | TLH2 Bedfordshire and Hertfordshire |
| ITL 3 | TLH21 Luton |
| Local authority | Luton |
| Electoral ward | Vauxhall |
| Westminster constituency | Luton South and South Bedfordshire |
| Delivery location | TLH21 Luton |

## CPV Codes

### Divisions

- 48 - Software package and information systems
- 64 - Postal and telecommunications services
- 72 - IT services: consulting, software development, Internet and support

### Codes

- 48000000 - Software package and information systems
- 48480000 - Sales, marketing and business intelligence software package
- 48482000 - Business intelligence software package
- 48610000 - Database systems
- 48611000 - Database software package
- 48613000 - Electronic data management (EDM)
- 48614000 - Data-acquisition system
- 64216110 - Electronic data exchange services
- 72000000 - IT services: consulting, software development, Internet and support
- 72300000 - Data services
- 72310000 - Data-processing services
- 72311100 - Data conversion services
- 72312100 - Data preparation services
- 72313000 - Data capture services
- 72314000 - Data collection and collation services
- 72316000 - Data analysis services
- 72322000 - Data management services
- 72330000 - Content or data standardization and classification services

## Release History

- 25 Apr 2025 at 15:20 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/017128-2025

## Notice URLs

- https://london-luton.ukp.app.jaggaer.com/esop/ogc-host/public/london_luton_airport_operations/web/login.html
- https://www.london-luton.co.uk/corporate

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0507e3. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-0507e3.json.
