---
title: "Out of Home Advertising - University of Birmingham Dubai Campus"
ocid: "ocds-h6vhtk-050924"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-050924"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-050924.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-050924.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "THE UNIVERSITY OF BIRMINGHAM"
published: "2025-05-09"
---

# Out of Home Advertising - University of Birmingham Dubai Campus

Buyer: THE UNIVERSITY OF BIRMINGHAM  
Current stage: Award  
OCID: ocds-h6vhtk-050924

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-050924.json)

## Summary

The University of Birmingham, a prominent public authority in sub-central government, has completed the procurement stage for its Out of Home Advertising campaign aimed at promoting its Dubai campus. The campaign targets high-traffic areas along Sheikh Zayed Road in Dubai, UAE, to capture a significant audience. The contract was directly awarded to Backlite Media LLC due to their exclusive rights to the advertising screens in the specified locations. The award, valued at £250,000, will be executed from 21 May 2025 to 20 May 2026, following a standstill period set to conclude on 20 May 2025.

This tender offers substantial opportunities for media and advertising service providers specialising in out-of-home campaigns. Although the contract for this specific procurement was directly awarded due to unique location rights, similar opportunities may exist where diverse media companies could be effective partners in such high-profile projects. Companies that can offer innovative digital advertising solutions or have exclusive media access in other strategic locations could find excellent growth prospects in collaborating with educational institutions aiming to expand their international brand presence.

## Notice

The requirement is for Media resources for the execution of the Out of Home campaign, to raise brand awareness of the university's Dubai campus across Dubai with the view to support student acquisition. The preferred locations for this campaign are along Sheikh Zayad Road, particularly the interchanges by the business hub of the city (DIFC), as these locations capture a high volume of impressions and our preferred demographic. The supplier Backlite Media owns the screens on these locations and the campaign cannot be booked through another supplier. There is no alternative for this provision.

### Procurement Information

The supplier has sole rights to the advertising facilities at the locations required.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/020168-2025 |
| Notice type | UK6 - Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Direct award |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 9 May 2025 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 29 Apr 2025 |
| Contract period | 20 May 2025 - 20 May 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £250,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Pending |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | THE UNIVERSITY OF BIRMINGHAM |
| Locality | BIRMINGHAM |
| Post town | Birmingham |
| Postcode | B15 2TT |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Edgbaston |
| Westminster constituency | Birmingham Edgbaston |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | BACKLITE MEDIA |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79341000 - Advertising services

## Release History

- 9 May 2025 at 15:03 - Award - UK6 - Contract Award Notice - https://www.find-tender.service.gov.uk/Notice/020168-2025
- 29 Apr 2025 at 12:29 - Award - UK5 - Transparency Notice - https://www.find-tender.service.gov.uk/Notice/017603-2025

## Documents

- https://www.find-tender.service.gov.uk/Notice/020168-2025
  9th May 2025 - Contract award notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/017603-2025
  29th April 2025 - Transparency notice on Find a Tender

## Notice URLs

- http://www.birmingham.ac.uk
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-050924. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-050924.json.