--- title: "West Midlands Visitor Pass Distribution Partner" ocid: "ocds-h6vhtk-050c8b" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-050c8b" markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-050c8b.md" json_url: "https://d3tenders.com/contract/ocds-h6vhtk-050c8b.json" source: "Find A Tender Service" current_stage: "Tender" buyer: "WEST MIDLANDS GROWTH COMPANY LIMITED" published: "2025-05-02" --- # West Midlands Visitor Pass Distribution Partner Buyer: WEST MIDLANDS GROWTH COMPANY LIMITED Current stage: Tender OCID: ocds-h6vhtk-050c8b [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-050c8b) [Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-050c8b.json) ## Summary The West Midlands Growth Company Limited is seeking a partner for the "West Midlands Visitor Pass Distribution Partner" project. This public procurement, currently at the tender stage, involves establishing an agreement with one supplier to handle sales, distribution, and marketing services for the Birmingham and West Midlands Pass. The industry category falls under advertising and marketing services. Located in Birmingham, UK, the tender is open under the 'Below threshold - open competition' method. The procurement details highlight a contract running from 30th June 2025, initially for nine months, with potential for a 12-month extension. Key submission details include an electronic submission policy via the linked portal, with a deadline of 28th May 2025 at noon. This tender presents a significant opportunity for businesses in the digital marketing and sales sectors. Companies specialising in advertising, marketing, direct marketing services, and especially those adept at building international distribution networks, are poised to benefit. The successful partner will gain immediate access to an expanded market through third-party sellers, affiliates, and media influencers, allowing them to drive increased sales and visibility. SMEs and VCSEs are also deemed suitable for this opportunity, enabling smaller enterprises to leverage their capabilities in the digital sales and distribution domain. ## Notice The West Midlands Growth Company has a requirement to establish an agreement with one supplier to provide sales, distribution, and marketing services for the Birmingham and West Midlands Pass on a commission only / concession basis. The Birmingham and West Midlands Pass offers visitors a bundled package of discounts to popular attractions, activities, experiences, bars, restaurants and transportation options. It is a digital, mobile-friendly solution that gives admission to visitors to multiple attractions with a single ticket, with live data feeds directly into attractions. The pass is available for a fixed period (1 day, 2-day, and 3-day). The Birmingham and West Midlands Pass is now live and available for customers to purchase from birminghamandwestmidlandspass.com . To maximise sales of the pass, we need to build a distribution network internationally that includes third-party sellers (OTAs), affiliates (which include local resellers), and content/media/influencers. By partnering with an expert pass distributor, they can manage this process with the publishers (including the management of the software, financing, and relationships). We are seeking to contract with one supplier to give us immediate access to this network and to provide the sales, distribution and marketing services required to maximise the benefit, for both parties, in securing additional sales though these routes. The contract will run for an initial period of 9 months with the option to extend the agreement for a further 12 months, subject to ongoing requirements and satisfactory performance ### Lot Information Lot LOT-0001 Renewal: Option to extend for an additional year / 12 months ## Key Details | Field | Value | | --- | --- | | Publication source | Find A Tender Service | | Latest notice | https://www.find-tender.service.gov.uk/Notice/018897-2025 | | Notice type | UK4 - Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Below threshold - open competition | | Tender suitability | SME, VCSE | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 2 May 2025 | | Submission deadline | 28 May 2025 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 30 Jun 2025 - 31 Mar 2026 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £55,000 | | Lots value | £55,000 | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Active | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | WEST MIDLANDS GROWTH COMPANY LIMITED | | Locality | BIRMINGHAM | | Post town | Birmingham | | Postcode | B4 6AT | | Country | England | | ITL 1 | TLG West Midlands (England) | | ITL 2 | TLG3 West Midlands | | ITL 3 | TLG31 Birmingham | | Local authority | Birmingham | | Electoral ward | Ladywood | | Westminster constituency | Birmingham Ladywood | | Delivery location | Not specified | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79340000 - Advertising and marketing services - 79342000 - Marketing services - 79342100 - Direct marketing services ## Release History - 2 May 2025 at 15:33 - TenderUpdate - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/018897-2025 - 2 May 2025 at 14:53 - Tender - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/018870-2025 ## Documents - https://www.find-tender.service.gov.uk/Notice/018897-2025 2nd May 2025 - Tender notice on Find a Tender - https://www.find-tender.service.gov.uk/Notice/018870-2025 2nd May 2025 - Tender notice on Find a Tender - https://in-tendhost.co.uk/wmgrowth/aspx/Home Interested suppliers are able to download all of the relevant tender documentation from our e-procurement supplier portal, Intend. Link as provided. ## Notice URLs - https://www.legislation.gov.uk/ukpga/2023/54/contents ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-050c8b. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-050c8b.json.