---
title: "Brand Refresh"
ocid: "ocds-h6vhtk-050efa"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-050efa"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-050efa.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-050efa.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "UNIVERSITY OF SUSSEX(THE)"
published: "2025-12-17"
---

# Brand Refresh

Buyer: UNIVERSITY OF SUSSEX(THE)  
Current stage: Award  
OCID: ocds-h6vhtk-050efa

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-050efa)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-050efa.json)

## Summary

The University of Sussex has procured services for a brand refresh, appointing Hudson Fuggle Limited as the supplier for the creative aspect of the project. This procurement, focusing on promotional services, was conducted without prior publication of a call for competition, under a limited method, and with the award process completed in May 2025. The contract, valued at £152,307.50, encompasses a contract period of 540 days, reflecting the ongoing commitment to embedding the refreshed brand. The procurement falls under the legal basis of CELEX 32014L0024 and is part of the 'services' category with delivery addresses concentrated in the South East region of the UK.

This tender provides substantial opportunities for businesses specialising in promotional and branding services, particularly those with expertise in creative brand development. Companies that offer additional branding materials and support services, similar to Hudson Fuggle Limited, an SME based in London, could find this contract type advantageous for business growth. The engagement with the University of Sussex enhances visibility in the education sector, opening further opportunities for collaboration with public law bodies. The procurement method, through an RFQ process, underscores adaptability within the below-threshold range, inviting competent brand agencies to showcase innovative solutions tailored to academic environments.

## Notice

Appointment of a brand agency partner to deliver a refreshed brand creative for the University of Sussex.

### Lot Information

Lot 1

Appointment of a brand agency partner to deliver a refreshed brand creative and associated services for the University of Sussex.

### Procurement Information

Quotes were obtained as part of an RFQ process. Value of tender is below PCR 2015 threshold for services.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/083881-2025 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Limited |
| Procurement method details | Award procedure without prior publication of a call for competition |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 17 Dec 2025 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 30 Mar 2025 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £235,640 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | UNIVERSITY OF SUSSEX(THE) |
| Locality | FALMER, BRIGHTON |
| Post town | Brighton |
| Postcode | BN1 9RH |
| Country | England |
| ITL 1 | TLJ South East (England) |
| ITL 2 | TLJ2 Surrey, East and West Sussex |
| ITL 3 | TLJ21 Brighton and Hove |
| Local authority | Brighton and Hove |
| Electoral ward | Coldean & Stanmer |
| Westminster constituency | Brighton Pavilion |
| Delivery location | TLC North East (England), TLD North West (England), TLE Yorkshire and The Humber, TLF East Midlands (England), TLG West Midlands (England), TLH East (England), TLI London, TLJ South East (England), TLJ2 Surrey, East and West Sussex, TLK South West (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | HUDSON FUGGLE |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342200 - Promotional services

## Release History

- 17 Dec 2025 at 13:59 - AwardUpdate - Award Notice - https://www.find-tender.service.gov.uk/Notice/083881-2025
- 8 May 2025 at 14:20 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/019788-2025

## Notice URLs

- https://www.sussex.ac.uk/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-050efa. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-050efa.json.