---
title: "Visit Liverpool Media Brief 2025 - Summer / Christmas Campaign Tender"
ocid: "ocds-h6vhtk-051035"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-051035"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-051035.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-051035.json"
source: "Find A Tender Service"
current_stage: "Tender"
buyer: "LIVERPOOL CITY COUNCIL"
published: "2025-06-12"
---

# Visit Liverpool Media Brief 2025 - Summer / Christmas Campaign Tender

Buyer: LIVERPOOL CITY COUNCIL  
Current stage: Tender  
OCID: ocds-h6vhtk-051035

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-051035.json)

## Summary

Liverpool City Council initiated a tender aimed at enhancing its seasonal media campaigns for the summer and Christmas periods in 2025. The tender invitation focused on amplifying campaign messaging, increasing website traffic, and boosting social media engagement through strategic partnerships with travel entities like Avanti West Coast Trains. The procurement process was conducted as an open competition under a below-threshold category, primarily targeting marketing management consultancy services. The tender period concluded on 23rd May 2025, specifying service delivery within the UKD72 region of the United Kingdom. The campaign's legal framework was based on the UKPGA legislation, 2023/54.

This tender offered lucrative opportunities for businesses specialising in marketing and media consultancy, particularly small and medium-sized enterprises (SMEs), and those serving the voluntary, community, and social enterprise (VCSE) sectors. With a contract value of £90,000 excluding VAT, successful bidders would have engaged in vibrant promotional activities, potentially leading to expanded business relationships within the travel and tourism industry. The procurement method encouraged electronic submissions, making it accessible for innovative firms to compete effectively. The award criteria focused on quality, social value, and pricing, promoting sustainable business growth and strategic marketing influence within the Liverpool City region.

## Notice

Liverpool City Council is delivering campaigns that are seasonal, working with travel partner Avanti West Coast Trains. Summer and Christmas are key periods for the city region to encourage visitors to add LCR to their travel plans for city breaks and day visits. A media campaign is required to amplify campaign messaging, increase visits to the website and social media engagement. New creative will be provided for both campaigns and there will be a dedicated landing page on VisitLiverpool.com as the call to action.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/031759-2025 |
| Notice type | UK12 - Procurement Termination Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Below threshold - open competition |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 12 Jun 2025 |
| Submission deadline | 23 May 2025 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 8 Jun 2025 - 8 Jun 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £90,000 |
| Lots value | £90,000 |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Cancelled |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | LIVERPOOL CITY COUNCIL |
| Additional buyers | Missing |
| Locality | LIVERPOOL |
| Post town | Liverpool |
| Postcode | L3 1DS |
| Country | England |
| ITL 1 | TLD North West (England) |
| ITL 2 | TLD7 Merseyside |
| ITL 3 | TLD72 Liverpool |
| Local authority | Liverpool |
| Electoral ward | Waterfront South |
| Westminster constituency | Liverpool Riverside |
| Delivery location | TLD72 Liverpool |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79413000 - Marketing management consultancy services

## Release History

- 12 Jun 2025 at 08:53 - TenderCancellation - UK12 - Procurement Termination Notice - https://www.find-tender.service.gov.uk/Notice/031759-2025
- 9 May 2025 at 16:15 - Tender - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/020230-2025

## Documents

- https://www.find-tender.service.gov.uk/Notice/031759-2025
  12th June 2025 - Procurement termination notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/020230-2025
  9th May 2025 - Tender notice on Find a Tender

## Notice URLs

- https://procontract.due-north.com/Opportunities/Index?resetFilter=True&applyFilter=True&p=e0cc5631-4690-e511-80fb-000c29c9ba21&v=1
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-051035. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-051035.json.