--- title: "Media Planning and Buying (ref:82729)" ocid: "ocds-h6vhtk-051169" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-051169" markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-051169.md" json_url: "https://d3tenders.com/contract/ocds-h6vhtk-051169.json" source: "Find A Tender Service" current_stage: "Tender" buyer: "TRANSPORT FOR LONDON" published: "2025-10-21" --- # Media Planning and Buying (ref:82729) Buyer: TRANSPORT FOR LONDON Current stage: Tender OCID: ocds-h6vhtk-051169 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-051169) [Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-051169.json) ## Summary Transport for London (TfL) is initiating the procurement process for a media planning and buying contract, titled "Media Planning and Buying (ref:82729)", with a focus on advertising and marketing services. This tender encompasses public entities like the Greater London Authority and the London Fire Brigade. The contract, valued at approximately £41.8 million to £50.2 million, is set to activate from February 2027 to February 2030, with a potential one-year extension. Participation requires registration on the SAP Ariba platform, and initial responses are due by 18th November 2025, with the procurement stage currently active. This tender represents a substantial opportunity for agencies specialising in media services to engage in strategic planning and media buying for major public sector bodies across London. Businesses with robust capabilities in delivering integrated marketing campaigns and experience in managing media planning and buying are well-suited for this opportunity. Agencies can leverage this tender to expand their portfolio in the public sector, capitalising on the competitive flexible procedure outlined under the UK Procurement Act 2023 to establish a lasting relationship with key London authorities. ## Notice Transport for London's (TfL), GLA and GLA Group organisations (known collectively as the participating Contracting Authorities) existing media planning and buying contract expires early 2027. This notice commences the formal procurement process, starting with the Procurement specific questionnaire (PSQ). Please note that we are seeking an agency to deliver both media planning and buying services. This contract will be awarded under the Procurement Act 2023. The participating GLA Group organisations may include: - Transport for London - Greater London Authority - London & Partners - London Legacy Development Corporation - The Mayor's Office for Policing And Crime (MOPAC) - London Fire Brigade - Old Oak & Park Royal Development Corporation Agencies wishing to take part in the process and submit a response should contact emeliawilson@tfl.gov.uk and ensure they are registered on the SAP Ariba e-tendering platform. Registration is required to receive an invitation to the procurement event and access to the Procurement Specific Questionnaire (PSQ) documentation. Agencies intending to submit a response are requested to do so by the deadline of 10:00 AM on 18th November 2025. SAP Ariba supplier registration link: https://s1- eu.ariba.com/Sourcing/Main/ad/selfRegistration?real m=TfL ### Planning Information Engagement description Transport for London (TfL) is undertaking an early market engagement exercise, on behalf of the GLA and GLA Group organisations (the participating Contracting Authorities) by inviting interested agencies to complete an Expression of Interest (EOI) for the Media Planning and Buying requirement (ref: 82729). This exercise does not form part of any formal procurement process. All responses will be carefully considered but will not bind TfL to any approach to the procurement, nor will responses be treated as conveying any promise or commitment on the part of the respondent. Early Market Engagement process: -1) Preliminary engagement notice - 2) Return: EoI and submit a response to MS forms. 1) Preliminary engagement notice The preliminary engagement notice (PEN) is to inform the market of TfL's, GLA's and GLA Group organisations upcoming business requirements for the Media, Planning and/or Buying requirement (ref: 82729). Prior to commencing any procurement activities, we wish to better understand the market and agencies' appetite by requesting they register their interest by submitting their EOI and completing the MS forms questionnaire: https://forms.office.com/e/NETx4dujK5 2) Expression of Interest (EOI) To express an interest for this opportunity, interested bidders must confirm via: Emeliawilson@tfl.gov.uk by 17:00, 26th June 2025 In your email you must provide: • Organisation Name • Company Registration • Key contact name • Key contact email address • Key contact Job Title • Telephone Number As well as completing the MS forms questionnaire: https://forms.office.com/e/NETx4dujK5 If you have any questions in regards to this opportunity please contact: Emeliawilson@tfl.gov.uk TfL reserves the right to conduct further market engagement in the future if required. ## Key Details | Field | Value | | --- | --- | | Publication source | Find A Tender Service | | Latest notice | https://www.find-tender.service.gov.uk/Notice/067216-2025 | | Notice type | UK4 - Tender Notice | | Procurement type | Framework | | Procurement category | Services | | Procurement method | Selective | | Procurement method details | Competitive flexible procedure | | Tender suitability | Not specified | | Awardee scale | Not specified | | All stages | Planning, Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 21 Oct 2025 | | Submission deadline | Not specified | | Future notice date | 18 Nov 2025 | | Award date | Not specified | | Contract period | 7 Feb 2027 - 7 Feb 2030 | | Recurrence | 2030-01-07 | ## Values | Field | Value | | --- | --- | | Tender value | £41,830,100 | | Lots value | £41,830,100 | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Active | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | TRANSPORT FOR LONDON | | Locality | LONDON | | Post town | East London | | Postcode | E20 1JN | | Country | England | | ITL 1 | TLI London | | ITL 2 | TLI4 Inner London - East | | ITL 3 | TLI41 Hackney and Newham | | Local authority | Newham | | Electoral ward | Stratford Olympic Park | | Westminster constituency | Stratford and Bow | | Delivery location | TLI London | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79340000 - Advertising and marketing services ## Release History - 21 Oct 2025 at 15:08 - Tender - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/067216-2025 - 3 Jun 2025 at 13:11 - PlanningUpdate - UK1 - Pipeline Notice - https://www.find-tender.service.gov.uk/Notice/029527-2025 - 23 May 2025 at 10:44 - PlanningUpdate - UK1 - Pipeline Notice - https://www.find-tender.service.gov.uk/Notice/026034-2025 - 23 May 2025 at 10:31 - PlanningUpdate - UK1 - Pipeline Notice - https://www.find-tender.service.gov.uk/Notice/026003-2025 - 23 May 2025 at 08:37 - Planning - UK1 - Pipeline Notice - https://www.find-tender.service.gov.uk/Notice/025575-2025 - 12 May 2025 at 16:11 - Planning - UK2 - Preliminary Market Engagement Notice - https://www.find-tender.service.gov.uk/Notice/020638-2025 ## Documents - https://www.find-tender.service.gov.uk/Notice/067216-2025 21st October 2025 - Tender notice on Find a Tender - https://www.find-tender.service.gov.uk/Notice/029527-2025 3rd June 2025 - Pipeline notice on Find a Tender - https://www.find-tender.service.gov.uk/Notice/026034-2025 23rd May 2025 - Pipeline notice on Find a Tender - https://www.find-tender.service.gov.uk/Notice/026003-2025 23rd May 2025 - Pipeline notice on Find a Tender - https://www.find-tender.service.gov.uk/Notice/025575-2025 23rd May 2025 - Pipeline notice on Find a Tender - https://www.find-tender.service.gov.uk/Notice/020638-2025 12th May 2025 - Preliminary market engagement notice on Find a Tender ## Notice URLs - https://forms.office.com/e/NETx4dujK5 - https://s1- - https://www.legislation.gov.uk/ukpga/2023/54/contents ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-051169. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-051169.json.