---
title: "Marketing Mix Modelling"
ocid: "ocds-h6vhtk-0513b7"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0513b7"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-0513b7.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-0513b7.json"
source: "Find A Tender Service"
current_stage: "Planning"
buyer: "POST OFFICE LIMITED"
published: "2026-05-22"
---

# Marketing Mix Modelling

Buyer: POST OFFICE LIMITED  
Current stage: Planning  
OCID: ocds-h6vhtk-0513b7

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0513b7)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-0513b7.json)

## Summary

Post Office Limited, a central government public authority in the United Kingdom, is in the planning stages of a procurement process titled "Marketing Mix Modelling". This tender pertains to the advertising and marketing services industry and is intended to cover services such as impact assessments, forecasting, and optimisation of marketing options. The procurement process is scheduled under a competitive flexible procedure, with a project value up to £6,000,000. The key dates include a communication notice by 31st January 2027, and the contract is planned to start on 31st August 2027, running until 30th August 2029, with potential extensions until 2032. The services will be executed within the UK.

This tender offers substantial opportunities for businesses specialising in marketing analytics, strategic consultancy, and scenario modelling. Companies capable of delivering comprehensive marketing solutions and optimisation services will find this contract particularly advantageous for growth and portfolio expansion. The competitive flexible procedure allows for wide participation, thus enabling innovative marketing firms and industry veterans alike to propose impactful solutions tailored to large-scale, public sector marketing needs. Businesses with a robust understanding of the UK market dynamics and marketing strategies would be ideally positioned to compete for this contract.

## Notice

Marketing mix modelling including - Impact assessments, forecasting, optimisation of marketing mix and modelling options, other modelling and scenarios modelling and associated services

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/047860-2026 |
| Notice type | UK1 - Pipeline Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Competitive flexible procedure |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Planning |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 22 May 2026 |
| Submission deadline | Not specified |
| Future notice date | 31 Jan 2027 |
| Award date | Not specified |
| Contract period | 30 Aug 2027 - 30 Aug 2029 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £5,000,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Planned |
| Lots status | Planned |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | POST OFFICE LIMITED |
| Locality | LONDON |
| Post town | Central London |
| Postcode | EC2V 7ER |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | City of London |
| Electoral ward | Bassishaw |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 22 May 2026 at 12:19 - PlanningUpdate - UK1 - Pipeline Notice - https://www.find-tender.service.gov.uk/Notice/047860-2026
- 14 May 2025 at 16:47 - Planning - UK1 - Pipeline Notice - https://www.find-tender.service.gov.uk/Notice/021491-2025

## Documents

- https://www.find-tender.service.gov.uk/Notice/047860-2026
  22nd May 2026 - Pipeline notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/021491-2025
  14th May 2025 - Pipeline notice on Find a Tender

## Notice URLs

- https://corporate.postoffice.co.uk/
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0513b7. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-0513b7.json.