--- title: "UOW962 - Advertising and Media Buying Services" ocid: "ocds-h6vhtk-0515f2" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0515f2" markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-0515f2.md" json_url: "https://d3tenders.com/contract/ocds-h6vhtk-0515f2.json" source: "Find A Tender Service" current_stage: "Award" buyer: "UNIVERSITY OF WORCESTER" published: "2026-03-19" --- # UOW962 - Advertising and Media Buying Services Buyer: UNIVERSITY OF WORCESTER Current stage: Award OCID: ocds-h6vhtk-0515f2 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0515f2) [Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-0515f2.json) ## Summary The University of Worcester, a sub-central public authority located in Worcester, UK, is currently in the award stage of the procurement process for 'Advertising and Media Buying Services'. The tender, identified by the ID UOW962 2025/26, aims to appoint an advertising agency with expertise in campaign planning, media buying, and strategy development. This contract is valued at £2,400,000 GBP and is scheduled to run from 17th March 2026 to 16th March 2028, with an option for a 12-month renewal. The procurement method employed is a competitive flexible procedure, focusing on advertising services in the higher education sector. These services provide substantial opportunities for agencies with proficiency in higher education digital marketing and those skilled in designing student-focused campaigns. Businesses that can deliver integrated media planning, cost-effective ad placements, and digital optimisations are well-suited for this contract. The University seeks an agency capable of strategic insight provision and adept at leveraging emerging advertising trends to enhance engagement and conversion rates. Adeptness in digital advertising best practices and understanding the higher education landscape will be pivotal for success in this tender. ## Notice The University of Worcester is seeking to appoint an advertising agency that can provide expert campaign planning, media buying, and strategy development services. The selected agency will work closely with the University to design and implement advertising campaigns that effectively support student recruitment and raise awareness of the University of Worcester. The appointed agency should demonstrate a strong understanding of the Higher Education sector, its target audiences, and digital advertising best practices. The agency must be able to create cost-effective digital campaigns that optimise engagement and conversion rates, including web visits, button clicks, event bookings and form completions. The University seeks an agency that will: * Deliver integrated media planning and buying services. * Provide strategic insights and recommendations. * Ensure value for money through cost-effective ad placements and discounts. * Manage campaigns proactively with data-driven optimisations. * Advise on emerging advertising trends and innovations. ### Lot Information Lot LOT-0001 Renewal: 1 x 12 month extension following successful performance during the initial contract period ### Planning Information Interested agencies should complete and return the questionnaire available on the University's In-tend portal (https://in-tendhost.co.uk/universityofworcester) ## Key Details | Field | Value | | --- | --- | | Publication source | Find A Tender Service | | Latest notice | https://www.find-tender.service.gov.uk/Notice/025192-2026 | | Notice type | UK7 - Contract Details Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Selective | | Procurement method details | Competitive flexible procedure | | Tender suitability | Not specified | | Awardee scale | Large, SME | | All stages | Planning, Tender, Award | ## Dates | Field | Value | | --- | --- | | Publication date | 19 Mar 2026 | | Submission deadline | 1 Aug 2025 | | Future notice date | 1 Jul 2025 | | Award date | 19 Feb 2026 | | Contract period | 17 Mar 2026 - 16 Mar 2028 | | Recurrence | 2029-07-10 | ## Values | Field | Value | | --- | --- | | Tender value | £920,000 | | Lots value | £920,000 | | Awards value | £2,000,000 | | Contracts value | £2,000,000 | ## Status | Field | Value | | --- | --- | | Tender status | Complete | | Lots status | Complete | | Awards status | Active | | Contracts status | Active | ## Buyer | Field | Value | | --- | --- | | Main buyer | UNIVERSITY OF WORCESTER | | Locality | WORCESTER | | Post town | Worcester | | Postcode | WR2 6AJ | | Country | England | | ITL 1 | TLG West Midlands (England) | | ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire | | ITL 3 | TLG12 Worcestershire CC | | Local authority | Worcester | | Electoral ward | St Clement | | Westminster constituency | Worcester | | Delivery location | Not specified | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 1 | | Supplier names | RH ADVERTISING | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79341000 - Advertising services ## Release History - 19 Mar 2026 at 13:42 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/025192-2026 - 24 Feb 2026 at 09:34 - Award - UK6 - Contract Award Notice - https://www.find-tender.service.gov.uk/Notice/016325-2026 - 10 Jul 2025 at 16:10 - Tender - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/039085-2025 - 16 May 2025 at 13:31 - PlanningUpdate - UK2 - Preliminary Market Engagement Notice - https://www.find-tender.service.gov.uk/Notice/022278-2025 - 16 May 2025 at 13:30 - PlanningUpdate - UK2 - Preliminary Market Engagement Notice - https://www.find-tender.service.gov.uk/Notice/022276-2025 - 16 May 2025 at 13:29 - PlanningUpdate - UK2 - Preliminary Market Engagement Notice - https://www.find-tender.service.gov.uk/Notice/022275-2025 - 16 May 2025 at 13:26 - Planning - UK2 - Preliminary Market Engagement Notice - https://www.find-tender.service.gov.uk/Notice/022267-2025 ## Documents - https://www.find-tender.service.gov.uk/Notice/025192-2026 19th March 2026 - Contract details notice on Find a Tender - https://www.find-tender.service.gov.uk/Notice/016325-2026 24th February 2026 - Contract award notice on Find a Tender - https://www.find-tender.service.gov.uk/Notice/039085-2025 10th July 2025 - Tender notice on Find a Tender - https://www.find-tender.service.gov.uk/Notice/022278-2025 16th May 2025 - Preliminary market engagement notice on Find a Tender - https://www.find-tender.service.gov.uk/Notice/022276-2025 16th May 2025 - Preliminary market engagement notice on Find a Tender - https://www.find-tender.service.gov.uk/Notice/022275-2025 16th May 2025 - Preliminary market engagement notice on Find a Tender - https://www.find-tender.service.gov.uk/Notice/022267-2025 16th May 2025 - Preliminary market engagement notice on Find a Tender - https://in-tendhost.co.uk/universityofworcester The Conditions of Participation Brief can be found on the University of Worcester's tender portal. A draft copy of the University's Invitation to Tender and Terms and Conditions for the contract are also available on the University's portal. ## Notice URLs - http://www.worcester.ac.uk/ - https://www.legislation.gov.uk/ukpga/2023/54/contents ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0515f2. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-0515f2.json.