--- title: "Behaviour Change" ocid: "ocds-h6vhtk-0515f9" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0515f9" markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-0515f9.md" json_url: "https://d3tenders.com/contract/ocds-h6vhtk-0515f9.json" source: "Find A Tender Service" current_stage: "Award" buyer: "CAMBRIDGESHIRE COUNTY COUNCIL" published: "2025-12-18" --- # Behaviour Change Buyer: CAMBRIDGESHIRE COUNTY COUNCIL Current stage: Award OCID: ocds-h6vhtk-0515f9 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0515f9) [Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-0515f9.json) ## Summary Cambridgeshire County Council has completed the tendering process for a Behaviour Change Service aimed at improving health outcomes within Cambridgeshire. The procurement, classified under the CPV code 85100000 for Health Services, focuses on delivering evidence-based interventions targeting lifestyle behaviours that impact health inequality and chronic diseases. The service will use a population health management approach to address health inequities with a framework of proportionate universalism. The contract, which aligns with the Provider Selection Regime (PSR) of the Healthcare Services Regulations 2023, was awarded on 1st December 2025 and will extend until 30th November 2030, with a total value of £14,620,842.97, including options for additional funding. The procurement stage is complete, and the service will be operational from December 2025, serving various locations across the Cambridgeshire region. This tender creates significant opportunities for businesses specialising in health services to enter or expand within the UK public healthcare market. Companies with expertise in designing health improvement programmes, behaviour modification strategies, or delivering healthcare services at scale are well-suited to participate in such tenders. With a substantial contract value and a focus on innovative service delivery models, businesses that can propose sustainable, high-quality, and value-driven health solutions stand to benefit significantly. Moreover, the competitive process recognises quality, innovation, collaboration, and added social value, providing an advantageous platform for suppliers to showcase their capabilities in improving public health outcomes while enhancing their service footprint in a key regional market. ## Notice Cambridgeshire County Council are tendering for a Behaviour Change Service that will deliver evidenced based health improvement and behaviour change interventions, to support Cambridgeshire residents adopt healthy behaviours. It has a focus on modifiable lifestyle behaviours that reduce life expectancy, increase health inequalities, and increase the risk of chronic diseases including cardiovascular disease (CVD), diabetes, some cancers, respiratory illnesses, and dementia, as well as negatively affecting mental wellbeing. The provision of evidence-based services is essential if the Services are to support delivery of the key high-level outcomes. The Service will reflect the principle of proportionate universalism and will use population health management approach to identify higher levels of need. It will address health inequities and inequalities through embedding proportionate universalism into service delivery ensuring that services are delivered at scale and intensity proportionate to the local need. This procurement is being conducted in accordance with the Provider Selection Regime (PSR) of the Healthcare Services Regulations 2023. ### Lot Information Cambridge City This is a Provider Selection Regime (PSR) intention to award notice. The awarding of this contract is subject to the Health Care Services (Provider Selection Regime) Regulations 2023. This contract has not yet formally been awarded; this notice serves as an intention to award a contract under the competitive process of the PSR. Services to be provided: The Cambridge City place based behaviour change service will provide a flexible and adaptable framework that aligns with needs, enabling a personalised and integrated approach to service delivery. The service will encompass prevention, treatment and long-term behaviour change by encouraging and enabling local people to adopt healthier lives, making more effective use of the assets and resources within Cambridgeshire City. The service model is based on the principle of universal proportionalism, ensuring that interventions are scaled according to the level of need, with targeted support for those facing the greatest challenges. It will: 1. Provide specialist behaviour change services that address the four key health behaviours that relate but not exclusively to diet, physical activity, smoking and alcohol. 2. Provide obesity related services that address primary prevention and weight management services (Tiers 1 and 2) 3. Work collaboratively with partner organisations and communities to develop and deliver innovative interventions and services to support health related behaviour change. 4. Implement integrated service pathways based on connections rather than signposting that will decrease duplication and use resources more effectively in collaboration with system partners. 5. Deliver a falls prevention service that focuses upon early prevention of falls. 6. Ensure that the wider socio-economic needs of service users are addressed to support behaviour change 7. Working with local partners secure support for environment policy changes that will positively influence health related behaviours. 8. Provide NHS Health Checks at different community locations. Contract Duration: This is a 5 year contract with options to extend by up to 24 months. Existing or New Service: This is an existing service that will be delivered in a new placed based approach within Cambridge City. This preferred bidder is a new provider for the delivery of these services within this area. Options: This is a 5 year contract, with the option to extend by up to an additional 24 months East Cambridgeshire This is a Provider Selection Regime (PSR) intention to award notice. The awarding of this contract is subject to the Health Care Services (Provider Selection Regime) Regulations 2023. This contract has not yet formally been awarded; this notice serves as an intention to award a contract under the competitive process of the PSR. The East Cambridgeshire place based behaviour change service will provide a flexible and adaptable framework that aligns with needs, enabling a personalised and integrated approach to service delivery. The service will encompass prevention, treatment and long-term behaviour change by encouraging and enabling local people to adopt healthier lives, making more effective use of the assets and resources within East Cambridgeshire. The service model is based on the principle of universal proportionalism, ensuring that interventions are scaled according to the level of need, with targeted support for those facing the greatest challenges. It will: 1. Provide specialist behaviour change services that address the four key health behaviours that relate but not exclusively to diet, physical activity, smoking and alcohol. 2. Provide obesity related services that address primary prevention and weight management services (Tiers 1 and 2) 3. Work collaboratively with partner organisations and communities to develop and deliver innovative interventions and services to support health related behaviour change. 4. Implement integrated service pathways based on connections rather than signposting that will decrease duplication and use resources more effectively in collaboration with system partners. 5. Deliver a falls prevention service that focuses upon early prevention of falls. 6. Ensure that the wider socio-economic needs of service users are addressed to support behaviour change 7. Working with local partners secure support for environment policy changes that will positively influence health related behaviours. 8. Provide NHS Health Checks at different community locations. Contract Duration: This is a 5 year contract with options to extend by up to 24 months. Existing or New Service: This is an existing service that will be delivered in a new placed based approach within East Cambridgeshire. This preferred bidder is a new provider for the delivery of these services within this area. Options: This is a 5 year contract, with the option to extend by up to an additional 24 months Fenland This is a Provider Selection Regime (PSR) intention to award notice. The awarding of this contract is subject to the Health Care Services (Provider Selection Regime) Regulations 2023. This contract has not yet formally been awarded; this notice serves as an intention to award a contract under the competitive process of the PSR. The Fenland place based behaviour change service will provide a flexible and adaptable framework that aligns with needs, enabling a personalised and integrated approach to service delivery. The service will encompass prevention, treatment and long-term behaviour change by encouraging and enabling local people to adopt healthier lives, making more effective use of the assets and resources within Fenland. The service model is based on the principle of universal proportionalism, ensuring that interventions are scaled according to the level of need, with targeted support for those facing the greatest challenges. It will: 1. Provide specialist behaviour change services that address the four key health behaviours that relate but not exclusively to diet, physical activity, smoking and alcohol. 2. Provide obesity related services that address primary prevention and weight management services (Tiers 1 and 2) 3. Work collaboratively with partner organisations and communities to develop and deliver innovative interventions and services to support health related behaviour change. 4. Implement integrated service pathways based on connections rather than signposting that will decrease duplication and use resources more effectively in collaboration with system partners. 5. Deliver a falls prevention service that focuses upon early prevention of falls. 6. Ensure that the wider socio-economic needs of service users are addressed to support behaviour change 7. Working with local partners secure support for environment policy changes that will positively influence health related behaviours. 8. Provide NHS Health Checks at different community locations. Contract Duration: This is a 5 year contract with options to extend by up to 24 months. Existing or New Service: This is an existing service that will be delivered in a new placed based approach within Fenland. This preferred bidder is a new provider for the delivery of these services within this area. Options: This is a 5 year contract, with the option to extend by up to an additional 24 months Huntingdonshire This is a Provider Selection Regime (PSR) intention to award notice. The awarding of this contract is subject to the Health Care Services (Provider Selection Regime) Regulations 2023. This contract has not yet formally been awarded; this notice serves as an intention to award a contract under the competitive process of the PSR. The Huntingdonshire place based behaviour change service will provide a flexible and adaptable framework that aligns with needs, enabling a personalised and integrated approach to service delivery. The service will encompass prevention, treatment and long-term behaviour change by encouraging and enabling local people to adopt healthier lives, making more effective use of the assets and resources within Huntingdonshire. The service model is based on the principle of universal proportionalism, ensuring that interventions are scaled according to the level of need, with targeted support for those facing the greatest challenges. It will: 1. Provide specialist behaviour change services that address the four key health behaviours that relate but not exclusively to diet, physical activity, smoking and alcohol. 2. Provide obesity related services that address primary prevention and weight management services (Tiers 1 and 2) 3. Work collaboratively with partner organisations and communities to develop and deliver innovative interventions and services to support health related behaviour change. 4. Implement integrated service pathways based on connections rather than signposting that will decrease duplication and use resources more effectively in collaboration with system partners. 5. Deliver a falls prevention service that focuses upon early prevention of falls. 6. Ensure that the wider socio-economic needs of service users are addressed to support behaviour change 7. Working with local partners secure support for environment policy changes that will positively influence health related behaviours. 8. Provide NHS Health Checks at different community locations. Contract Duration: This is a 5 year contract with options to extend by up to 24 months. Existing or New Service: This is an existing service that will be delivered in a new placed based approach within Huntingdonshire. This preferred bidder is a new provider for the delivery of these services within this area. Options: This is a 5 year contract, with the option to extend by up to an additional 24 months South Cambridgeshire This is a Provider Selection Regime (PSR) intention to award notice. The awarding of this contract is subject to the Health Care Services (Provider Selection Regime) Regulations 2023. This contract has not yet formally been awarded; this notice serves as an intention to award a contract under the competitive process of the PSR. The South Cambridgeshire place based behaviour change service will provide a flexible and adaptable framework that aligns with needs, enabling a personalised and integrated approach to service delivery. The service will encompass prevention, treatment and long-term behaviour change by encouraging and enabling local people to adopt healthier lives, making more effective use of the assets and resources within South Cambridgeshire. The service model is based on the principle of universal proportionalism, ensuring that interventions are scaled according to the level of need, with targeted support for those facing the greatest challenges. It will: 1. Provide specialist behaviour change services that address the four key health behaviours that relate but not exclusively to diet, physical activity, smoking and alcohol. 2. Provide obesity related services that address primary prevention and weight management services (Tiers 1 and 2) 3. Work collaboratively with partner organisations and communities to develop and deliver innovative interventions and services to support health related behaviour change. 4. Implement integrated service pathways based on connections rather than signposting that will decrease duplication and use resources more effectively in collaboration with system partners. 5. Deliver a falls prevention service that focuses upon early prevention of falls. 6. Ensure that the wider socio-economic needs of service users are addressed to support behaviour change 7. Working with local partners secure support for environment policy changes that will positively influence health related behaviours. 8. Provide NHS Health Checks at different community locations. Contract Duration: This is a 5 year contract with options to extend by up to 24 months. Existing or New Service: This is an existing service that will be delivered in a new placed based approach within South Cambridgeshire. This preferred bidder is a new provider for the delivery of these services within this area. Options: This is a 5 year contract, with the option to extend by up to an additional 24 months Centralised Support Function This is a Provider Selection Regime (PSR) intention to award notice. The awarding of this contract is subject to the Health Care Services (Provider Selection Regime) Regulations 2023. This contract has not yet formally been awarded; this notice serves as an intention to award a contract under the competitive process of the PSR. The Centralised Support Function will be delivered as a Cambridgeshire wide model . It will: 1. Provide an effective Single Point of Contact (SPOC) for residents from all places to access their local services. 2. Provide a digital self-management service for residents from all places. 3. Coordinate communications across the different place based services and support local and national campaigns. 4. Provide behaviour change training programme to support the place based services. 5. Provide Community Intensive Weight Management Services to enable residents to achieve a healthy weight. Contract Duration: This is a 5 year contract with options to extend by up to 24 months. Existing or New Service: This is an existing service that will be delivered in a new placed based approach within Cambridgeshire. This preferred bidder is a new provider for the delivery of these services within this area. Options: This is a 5 year contract, with the option to extend by up to an additional 24 months ## Key Details | Field | Value | | --- | --- | | Publication source | Find A Tender Service | | Latest notice | https://www.find-tender.service.gov.uk/Notice/084283-2025 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure | | Tender suitability | Not specified | | Awardee scale | SME | | All stages | Tender, Award | ## Dates | Field | Value | | --- | --- | | Publication date | 18 Dec 2025 | | Submission deadline | 16 Jun 2025 | | Future notice date | Not specified | | Award date | 14 Sep 2025 | | Contract period | Not specified | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £11,333,483 | | Lots value | £11,675,129 | | Awards value | Not specified | | Contracts value | £11,020,841 | ## Status | Field | Value | | --- | --- | | Tender status | Complete | | Lots status | Cancelled | | Awards status | Active | | Contracts status | Active | ## Buyer | Field | Value | | --- | --- | | Main buyer | CAMBRIDGESHIRE COUNTY COUNCIL | | Locality | ALCONBURY WEALD, HUNTINGDON | | Post town | Peterborough | | Postcode | PE28 4YE | | Country | England | | ITL 1 | TLH East (England) | | ITL 2 | TLH4 Cambridgeshire and Peterborough | | ITL 3 | TLH42 Cambridgeshire CC | | Local authority | Huntingdonshire | | Electoral ward | The Stukeleys | | Westminster constituency | Huntingdon | | Delivery location | TLH12 Cambridgeshire CC | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 2 | | Supplier names | MORELIFE; MORELIFE (UK | ## CPV Codes ### Divisions - 85 - Health and social work services ### Codes - 85100000 - Health services ## Release History - 18 Dec 2025 at 11:55 - TenderUpdate - Tender Notice - https://www.find-tender.service.gov.uk/Notice/084283-2025 - 17 Sep 2025 at 15:00 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/057457-2025 - 16 May 2025 at 13:36 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/022281-2025 ## Notice URLs - http://www.cambridgeshire.gov.uk - https://procontract.due-north.com/Procurer/Advert/View?advertId=1bc7a7a2-5715-f011-8136-005056b64545&fromAdvertEvent=True ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0515f9. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-0515f9.json.