---
title: "UKRI-4902 Customer Segmentation Research"
ocid: "ocds-h6vhtk-05194b"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05194b"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-05194b.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-05194b.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "UK RESEARCH & INNOVATION"
published: "2025-05-20"
---

# UKRI-4902 Customer Segmentation Research

Buyer: UK RESEARCH & INNOVATION  
Current stage: Award  
OCID: ocds-h6vhtk-05194b

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-05194b.json)

## Summary

The public procurement process described involves UK Research & Innovation as the buying organisation, responsible for commissioning customer segmentation research services. This contract, identified as "UKRI-4902 Customer Segmentation Research," falls under the industry category of research services and is based in Swindon, UK. The procurement stage has reached the Award phase, with the contract period spanning from 14th May 2025 to 27th August 2025. The procurement method was limited, with below-threshold competition, which culminated in the award to Quadrangle Research Group Ltd on 20th May 2025.

This tender offers significant opportunities for businesses specialising in research services and customer insight analysis. Small and medium-sized enterprises (SMEs) with expertise in these areas would find themselves well-suited to compete for future opportunities of a similar nature, particularly those adept at handling contracts below the usual threshold. Leveraging successful participation in such tenders can lead to growth in reputation and increased market presence within sub-central government procurement efforts.

## Notice

Customer Segmentation Research with deliverables within a maximum length of 14 weeks. To view this notice, please click here: https://ukri.delta-esourcing.com/delta/viewNotice.html?noticeId=951338306

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/023416-2025 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Limited |
| Procurement method details | Below threshold - limited competition |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 20 May 2025 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 13 May 2025 |
| Contract period | 14 May 2025 - 27 Aug 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £87,620 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | UK RESEARCH & INNOVATION |
| Locality | SWINDON |
| Post town | Swindon |
| Postcode | SN2 1FL |
| Country | England |
| ITL 1 | TLK South West (England) |
| ITL 2 | TLK7 Gloucestershire and Wiltshire |
| ITL 3 | TLK71 Swindon |
| Local authority | Swindon |
| Electoral ward | Rodbourne Cheney |
| Westminster constituency | Swindon North |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | QUADRANGLE RESEARCH GROUP |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services

### Codes

- 73110000 - Research services

## Release History

- 20 May 2025 at 15:05 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/023416-2025

## Documents

- https://www.find-tender.service.gov.uk/Notice/023416-2025
  20th May 2025 - Contract details notice on Find a Tender

## Notice URLs

- https://ukri.delta-esourcing.com/delta/viewNotice.html?noticeId=951338306
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05194b. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-05194b.json.