--- title: "Creative Marketing Services (Sales) framework" ocid: "ocds-h6vhtk-0519ea" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0519ea" markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-0519ea.md" json_url: "https://d3tenders.com/contract/ocds-h6vhtk-0519ea.json" source: "Find A Tender Service" current_stage: "Award" buyer: "ANCHOR HANOVER GROUP" published: "2025-10-31" --- # Creative Marketing Services (Sales) framework Buyer: ANCHOR HANOVER GROUP Current stage: Award OCID: ocds-h6vhtk-0519ea [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0519ea) [Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-0519ea.json) ## Summary The Anchor Hanover Group has awarded the "Creative Marketing Services (Sales) Framework" contract, completing the procurement process. This project is aimed at leading marketing efforts for a new build sales programme titled "Life in Place," which targets older homebuyers and their families across the UK. The awarded contract, with a value of £10 million over four years, began on 20 October 2025 and will run until 19 October 2029. The project is supported by four suppliers: FLUID IDEAS LIMITED, WE ARE FRED CREATIVE LTD, STEFFCO LIMITED, and MEDIAWORKS UK LIMITED, making it a collaborative effort under a selective procurement method. The procurement process employed a competitive flexible procedure to establish a closed framework agreement, allowing for both direct awards and mini competitions within the framework. The industry category for this tender is advertising and marketing services, with the contract involving multiple regions in the United Kingdom. This tender presents multiple opportunities for SMEs, particularly those specialising in the property and marketing sectors. Businesses with a robust understanding of the property market and the ability to deliver tailored content for a demographic of older buyers will find this framework beneficial. As the framework allows for campaign and project-based work, it offers potential growth opportunities for creative agencies capable of quick turnarounds and innovative marketing strategies. Collaborative approaches and insight-driven content could serve as a competitive edge, with room for expansion as additional contracting authorities might leverage this framework for related projects, subject to a fixed fee. ## Notice Closed framework with a panel of four creative marketing agencies to lead on the planning, delivery, and ongoing promotion of our new build sales programme, marketed under our dedicated sales brand, Life in Place. Appointed agencies will be commissioned for campaign and project-based work across the development pipeline and the panel of collaborative partners will have a strong understanding of the property sector, who can deliver intelligent, insight-led creative content that resonates with older homebuyers and their families through emotive, effective, and well-target campaigns. Anchor's direct estimated spend is likely to be circa PS1m across the 4 years. ## Key Details | Field | Value | | --- | --- | | Publication source | Find A Tender Service | | Latest notice | https://www.find-tender.service.gov.uk/Notice/070178-2025 | | Notice type | UK7 - Contract Details Notice | | Procurement type | Framework | | Procurement category | Services | | Procurement method | Selective | | Procurement method details | Competitive flexible procedure | | Tender suitability | SME, VCSE | | Awardee scale | SME | | All stages | Tender, Award | ## Dates | Field | Value | | --- | --- | | Publication date | 31 Oct 2025 | | Submission deadline | 27 Jun 2025 | | Future notice date | Not specified | | Award date | 6 Aug 2025 | | Contract period | 19 Oct 2025 - 19 Oct 2029 | | Recurrence | 2029-01-21 | ## Values | Field | Value | | --- | --- | | Tender value | £10,000,000 | | Lots value | £10,000,000 | | Awards value | £10,000,000 | | Contracts value | £10,000,000 | ## Status | Field | Value | | --- | --- | | Tender status | Complete | | Lots status | Complete | | Awards status | Active | | Contracts status | Active | ## Buyer | Field | Value | | --- | --- | | Main buyer | ANCHOR HANOVER GROUP | | Locality | BRADFORD | | Post town | Bradford | | Postcode | BD1 2ST | | Country | England | | ITL 1 | TLE Yorkshire and The Humber | | ITL 2 | TLE4 West Yorkshire | | ITL 3 | TLE41 Bradford | | Local authority | Bradford | | Electoral ward | City | | Westminster constituency | Bradford West | | Delivery location | Not specified | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 4 | | Supplier names | FLUID IDEAS; MEDIAWORKS; STEFFCO; WE ARE FRED CREATIVE | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79340000 - Advertising and marketing services ## Release History - 31 Oct 2025 at 15:25 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/070178-2025 - 8 Aug 2025 at 16:36 - Award - UK6 - Contract Award Notice - https://www.find-tender.service.gov.uk/Notice/047442-2025 - 22 May 2025 at 08:45 - TenderUpdate - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/024486-2025 - 21 May 2025 at 09:17 - Tender - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/023622-2025 ## Documents - https://www.find-tender.service.gov.uk/Notice/070178-2025 31st October 2025 - Contract details notice on Find a Tender - https://www.find-tender.service.gov.uk/Notice/047442-2025 8th August 2025 - Contract award notice on Find a Tender - https://www.find-tender.service.gov.uk/Notice/024486-2025 22nd May 2025 - Tender notice on Find a Tender - https://www.find-tender.service.gov.uk/Notice/023622-2025 21st May 2025 - Tender notice on Find a Tender ## Notice URLs - http://fullcomms.co.uk - http://www.fluid-ideas.co.uk - http://www.mediaworks.co.uk - http://www.wearefred.co.uk - https://anchor.my.salesforce-sites.com/?searchtype=Projects - https://jhm-invest.co.uk/ - https://www.anchor.org.uk/ - https://www.castcan.co.uk/ - https://www.four.agency/ - https://www.legislation.gov.uk/ukpga/2023/54/contents - https://www.stauntonrook.co.uk - https://www.weareresource.co.uk ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0519ea. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-0519ea.json.