---
title: "M62 Digital Advertising Screens/ Towers"
ocid: "ocds-h6vhtk-051ca3"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-051ca3"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-051ca3.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-051ca3.json"
source: "Find A Tender Service"
current_stage: "Tender"
buyer: "LIVERPOOL CITY COUNCIL"
published: "2025-12-23"
---

# M62 Digital Advertising Screens/ Towers

Buyer: LIVERPOOL CITY COUNCIL  
Current stage: Tender  
OCID: ocds-h6vhtk-051ca3

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## Summary

The public procurement process initiated by Liverpool City Council focuses on the management and operation of digital advertising towers located at the M62 entrance to Liverpool. The procurement, under the project title "M62 Digital Advertising Screens/ Towers," falls within the services industry category, specifically advertising services, and is located in the UKD72 region of the United Kingdom. This process reached completion status, with significant planning phases occurring in 2025. Despite the initial planning and tendering stages, including a tender notice published on 30 May 2025, the procurement was ultimately cancelled on 23 December 2025. The project involved an open procedure procurement method, divided into two lots, though only one contract was intended to be awarded through either of the options. Key planned dates included a tender period ending 30 June 2025 and a potential contract start date on 30 November 2025, extending for ten years.

This tender provided business opportunities for established media owners or service providers specialising in digital advertising management. Businesses with expertise in maintaining and operating digital screens, along with capabilities in upgrading electronic advertising infrastructure, were well-positioned to compete. The contract offered two funding options—one funded by the media owner and the other requiring initial costs to be covered by Liverpool City Council. Companies with strong economic and technical credentials, along with a keen understanding of advertising services, could leverage this procurement opportunity to secure a strategic location for digital media presence, potentially enhancing their business growth through increased visibility and operational scope in a major city.

## Notice

Liverpool City Council is seeking an established media owner partner or partners to successfully manage a commercial digital outdoor advertising, gateway location in this distinctive global city. The pair of digital advertising towers adjacent to the slip road off of the M62 entering Liverpool by Bowring Park has two funding and bidding options that bidders may bid for one or the other or both options. This opportunity has been divided into two separate lots. However, only one (1) contract will be awarded under this process, and it will be awarded via one of the two lots only.

### Lot Information

Option A - Media Owner Capex Funded

To commercially sell the advertising on the digital displays to fund a commercial annual rent to the landlord, Liverpool City Council, subject to advertiser / content restrictions included with the Lease between the Council and the media owner. And; To make necessary upgrades and maintain and operate a pair of digital advertising towers on each side the raised M62 slip road as it enters Liverpool at Bowring Park. The upgrades, maintenance and operation to be funded by the media owner.

Option B - Landlord Capex Funded

To commercially sell the advertising on the digital displays on a sales agent basis to fund a commercial annual revenue to Liverpool City Council, subject to advertiser / content restrictions included with the Lease between the Council and the media owner. And; To make necessary upgrades, maintain and operate a pair of digital advertising towers on each side the raised M62 slip road as it enters Liverpool at Bowring Park. The upgrade, maintenance and operation to be initially funded by the media owner and upon successful, satisfactory completion of the upgrades/ refurbishment and transparent presentation of final cost accounting the cost of this upgrade/ refurbishment to be refunded by Liverpool City Council.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/085833-2025 |
| Notice type | UK12 - Procurement Termination Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 23 Dec 2025 |
| Submission deadline | 30 Jun 2025 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 30 Nov 2025 - 29 Nov 2035 |
| Recurrence | 2035-05-30 |

## Values

| Field | Value |
| --- | --- |
| Tender value | £11,500,000 |
| Lots value | £11,500,000 |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Cancelled |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | LIVERPOOL CITY COUNCIL |
| Additional buyers | Missing |
| Locality | LIVERPOOL |
| Post town | Liverpool |
| Postcode | L3 1DS |
| Country | England |
| ITL 1 | TLD North West (England) |
| ITL 2 | TLD7 Merseyside |
| ITL 3 | TLD72 Liverpool |
| Local authority | Liverpool |
| Electoral ward | Waterfront South |
| Westminster constituency | Liverpool Riverside |
| Delivery location | TLD72 Liverpool |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79341000 - Advertising services

## Release History

- 23 Dec 2025 at 13:07 - TenderCancellation - UK12 - Procurement Termination Notice - https://www.find-tender.service.gov.uk/Notice/085833-2025
- 30 May 2025 at 15:36 - Tender - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/028927-2025

## Documents

- https://www.find-tender.service.gov.uk/Notice/085833-2025
  23rd December 2025 - Procurement termination notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/028927-2025
  30th May 2025 - Tender notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/Attachment/A-1802

## Notice URLs

- https://liverpool.gov.uk/
- https://procontract.due-north.com/Advert?advertId=83a58945-4f3d-f011-8136-005056b64545&fromRfxSummary=True&rfxId=76d55463-503d-f011-8136-005056b64545
- https://procontract.due-north.com/Advert?advertId=83a58945-4f3d-f011-8136-005056b64545&fromRfxSummary=True&rfxId=76d55463-503d-f011-8136-005056b64545Reference:DN769335
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-051ca3. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-051ca3.json.