---
title: "WGCD Media Buying, Integrated Marketing Campaigns and PR Services Framework Agreement"
ocid: "ocds-h6vhtk-051d8e"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-051d8e"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-051d8e.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-051d8e.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "LLYWODRAETH CYMRU / WELSH GOVERNMENT"
published: "2026-06-23"
---

# WGCD Media Buying, Integrated Marketing Campaigns and PR Services Framework Agreement

Buyer: LLYWODRAETH CYMRU / WELSH GOVERNMENT  
Current stage: Award  
OCID: ocds-h6vhtk-051d8e

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## Summary

The Welsh Government has concluded the procurement process for the "WGCD Media Buying, Integrated Marketing Campaigns and PR Services Framework Agreement," a significant contract designed for the provision of media buying services, integrated marketing campaigns, and PR services within the Welsh public sector. The framework agreement, employing an open procurement method, will be in effect from 1st July 2026 to 30th June 2030. This initiative is divided into two lots: Lot 1 focuses on Media Buying Services, awarded to Golley Slater Group Limited, and Lot 2 covers Integrated Marketing Campaigns and PR Services with contracts awarded to ten suppliers, including Golley Slater Group Limited, Cowshed Communication Ltd, and others. The procurement process, now in its completion stage, began with planning and moved through tendering and awarding stages, with the final contracts expected for signature by 26th June 2026.

This extensive procurement offers considerable opportunities for business growth, particularly for small and medium enterprises (SMEs) in the advertising and marketing industry. By securing a place in this framework, businesses will gain access to various projects across the Welsh public sector, potentially leading to long-term collaborations and expanded service offerings. The procurement targeted SMEs, as evidenced by the majority of successful suppliers under Lot 2, creating a fertile ground for agencies with expertise in strategic marketing, creative solutions, and comprehensive PR services to thrive. The inclusion of both large and small-scale suppliers ensures diverse participation and provides businesses with the flexibility to cater to versatile public sector needs.

## Notice

All Wales Framework Agreement for the provision of Media Buying Services, Integrated Marketing Campaigns and PR Services. The Framework is broken down into two Lots. Lot 1 covers Media Buying Services and is being awarded to a single supplier. Lot 2 covers Integrated Marketing Campaigns and PR Services and is being awarded to 10 suppliers. The Framework will be available for use by the Welsh Public Sector.

### Lot Information

Media Buying Services

Provision of services for the planning, buying, measurement and evaluation of media space across multiple channels, and the placing of adverts, Public and Legal Notices and recruitment advertising in the chosen media, with the provision of basic design and typesetting.

Integrated Marketing Campaigns and PR Services

Successful Framework Suppliers will be required to provide Customer Organisations access to full-service agencies capable of providing strategic advice, creative solutions, and campaign management from insight work and concept creation, through to execution, implementation, measurement and evaluation. Expert advice on appropriate media channels, and planning, buying, measurement and evaluation of media space. Experienced and skilled PR specialists for specific campaigns and ongoing PR support.

### Planning Information

It is our intention to hold a virtual supplier awareness event on Tuesday 21st October 2025, with the aim to provide potential bidders with an overview of the procurement strategy and tender process. Bidders who register an interest in this notice will be sent a link to the event.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/059148-2026 |
| Notice type | UK6 - Contract Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME, VCSE |
| Awardee scale | Large, SME |
| All stages | Planning, Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 23 Jun 2026 |
| Submission deadline | 19 Dec 2025 |
| Future notice date | 7 Nov 2025 |
| Award date | 10 Jun 2026 |
| Contract period | 30 Jun 2026 - 30 Jun 2030 |
| Recurrence | 2029-11-12 |

## Values

| Field | Value |
| --- | --- |
| Tender value | £82,000,000 |
| Lots value | £49,500,000 |
| Awards value | £82,000,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Pending |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | LLYWODRAETH CYMRU / WELSH GOVERNMENT |
| Locality | CARDIFF |
| Post town | Cardiff |
| Postcode | CF10 3NQ |
| Country | Wales |
| ITL 1 | TLL Wales |
| ITL 2 | TLL5 South East Wales |
| ITL 3 | TLL52 Cardiff and Vale of Glamorgan |
| Local authority | Cardiff |
| Electoral ward | Cathays |
| Westminster constituency | Cardiff South and Penarth |
| Delivery location | TLL Wales |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 10 |
| Supplier names | COWSHED COMMUNICATION; ENERGY SAVING TRUST ENTERPRISES; EQUINOX PUBLIC RELATIONS; FOUR AGENCY WORLDWIDE; FRESHWATER; GOLLEY SLATER GROUP; JAM JAR PR; RETHINK PR & MARKETING; SBW ADVERTISING; THE FOLK GROUP |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 23 Jun 2026 at 15:49 - AwardUpdate - UK6 - Contract Award Notice - https://www.find-tender.service.gov.uk/Notice/059148-2026
- 12 Jun 2026 at 13:39 - Award - UK6 - Contract Award Notice - https://www.find-tender.service.gov.uk/Notice/055774-2026
- 21 Nov 2025 at 18:51 - Tender - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/076225-2025
- 15 Sep 2025 at 15:48 - Planning - UK2 - Preliminary Market Engagement Notice - https://www.find-tender.service.gov.uk/Notice/056713-2025
- 22 May 2025 at 12:10 - Planning - UK1 - Pipeline Notice - https://www.find-tender.service.gov.uk/Notice/024777-2025

## Documents

- https://www.find-tender.service.gov.uk/Notice/059148-2026
  23rd June 2026 - Contract award notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/055774-2026
  12th June 2026 - Contract award notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/076225-2025
  21st November 2025 - Tender notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/056713-2025
  15th September 2025 - Preliminary market engagement notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/024777-2025
  22nd May 2025 - Pipeline notice on Find a Tender

## Notice URLs

- http://gov.wales
- https://supplierlive.proactisp2p.com/Account/Login
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-051d8e. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-051d8e.json.