---
title: "Cymru Wales Brand - Nation Marketing"
ocid: "ocds-h6vhtk-051dd6"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-051dd6"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-051dd6.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-051dd6.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "WELSH GOVERNMENT"
published: "2026-06-22"
---

# Cymru Wales Brand - Nation Marketing

Buyer: WELSH GOVERNMENT  
Current stage: Award  
OCID: ocds-h6vhtk-051dd6

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## Summary

The Welsh Government has concluded a significant procurement process under the "Cymru Wales Brand - Nation Marketing" project, focusing on enhancing the international profile and performance of Wales as a destination. The contracts encompass various areas such as brand media production, campaign creative delivery, and digital marketing. Awarded on 22nd June 2026, this procurement falls under the services category, with an emphasis on advertising and marketing services. The procurement process was carried out through an open and competitive flexible procedure, reflecting a total estimated value across the lots. Key suppliers identified for this venture include ALAW CYF., ATEBOL CYFYNGEDIG, BOOM CYMRU TV LTD, STORM AND SHELTER LTD, and Working Word. The contract period commences on 2nd July 2026 and runs until 1st July 2029, with a provision for renewal, thus inviting collaborations from across Wales and beyond.

This comprehensive marketing initiative presents substantial business growth opportunities for enterprises skilled in advertising and media production. Small and medium-sized enterprises (SMEs) specializing in creative industries could particularly benefit from engaging with this project, as it requires innovative media production and digital content delivery. The procurement is specifically geared toward including SMEs, seeking to integrate local Welsh talent and promote Wales on a global stage, thereby enhancing the country's branding and economic impact. This strategic investment in marketing aligns with the Welsh Government's objectives to leverage creative partnerships, including from international players, to fortify the Cymru Wales brand, creating a thriving ecosystem for businesses linked to the marketing, digital, and creative sectors.

## Notice

This Notice is informing of the proposed award for Lot 2, to ensure delivery was mobilised on-time lots 1 and 3 were published under a linked UK6 on June 5 2026 . The Cymru Wales brand launched in 2016 delivers Welsh Government actions through our nation identity for the country, bringing together key pillars of marketing for nation awareness, tourism, trade and invest, creative industries, food and drink and studying in Wales under a unified brand identity. The brand has championed the Tim Cymru delivery approach where wider Welsh partner organisations are integrated into the nation delivery to maximise our impact globally. The Cymru Wales brand is the bedrock of Welsh Government's international marketing programme having won multiple global awards, the support of organisations across Wales and generated multi millions for the Welsh economy. Promoting Wales to the world, across all sectors and markets, as a creative, contemporary and high-quality country, proud of who we are and evolving for the future, working with business and organisations across Wales and internationally. The Cymru Wales brand's success is built on world class creative ideas and making them a reality, showcasing Wales on an international stage in new and exciting ways. It isn't all about landscapes and heritage, we are a thriving nation of talent that can be seen from our high-quality TV, Film and Gaming productions through to innovation in the worlds of compound semiconductors and renewables. Cymru Wales delivery is the responsibility of the Marketing team of the Welsh Government, responsible for building Wales' profile and performance as a destination. Our in-house team strive to be innovative, collaborative, and creative and is looking to work with the very best talent from Wales and beyond, to build Wales' profile and performance as a place to visit, work, study, invest - and more - over the duration of the contract. We are looking to appoint outstanding suppliers to provide us with support in the following areas: * Lot 1 - Brand, Campaign Creative Delivery (1 supplier) - Being awarded under this notice dated 05.06.26 * Lot 2 - Brand Media Production (4 suppliers plus any ties) - The Authority will be awarding this lot, however, due to the number of tenders received for this lot the award will follow week commencing June 15th 2026 * Lot 3 - Cymru Wales Digital Delivery (1 supplier) Being awarded under this notice dated 05.06.26 These services will be supported by existing contract arrangements that include the following services: * Cymru Wales brand websites * Marketing data, research and insights It is intended that KPIs will be collected as follows: 1. Timely submission of specific campaign performance Indicators 2. Quality of Goods/Services Delivered (Quality Performance KPI) 3. Timely Submission of Social Value reporting

### Lot Information

Brand, Campaign Creative Delivery

Lot 1 is responsible for setting the brand and creative direction for all Cymru Wales campaigns. Acting as the central point for delivery, Lot 1 collaborates closely with Lot 2, Lot 3, in-house teams, and other suppliers to coordinate marketing efforts. This ensures that all activities adhere to established brand guidelines. Full details in the Specification.

Renewal: The Contract can only be extended in accordance with Condition 3 (Commencement and Duration) of the Welsh Government's Standard Conditions of Contract for Services. Any variation to these dates must be agreed in writing by the Client and the successful Bidder in accordance with the Welsh Government's Standard Conditions of Contract for Services.

Brand Media Production

Renewal: The Contract can only be extended in accordance with Condition 3 (Commencement and Duration) of the Welsh Government's Standard Conditions of Contract for Services. Any variation to these dates must be agreed in writing by the Client and the successful Bidder in accordance with the Welsh Government's Standard Conditions of Contract for Services.

Cymru Wales Digital Delivery

Lot 3 requires expertise in digital delivery, acting as a strategic checkpoint for monitoring and enhancing digital performance across all Cymru Wales brand activity. This includes planning, purchasing, and optimising digital media campaigns to ensure maximum reach and impact. Lot 3 also offers expert guidance on emerging digital channels, tools, and opportunities, helping the Cymru Wales brand stay ahead in a fast-changing landscape. Working closely with Lot 1 and Lot 2, as well as in-house teams, Lot 3 ensures that digital execution is aligned with creative direction and production quality, driving consistent and effective brand presence across all platforms. Full details in specification.

Renewal: The Contract can only be extended in accordance with Condition 3 (Commencement and Duration) of the Welsh Government's Standard Conditions of Contract for Services. Any variation to these dates must be agreed in writing by the Client and the successful Bidder in accordance with the Welsh Government's Standard Conditions of Contract for Services.

### Planning Information

An online event will be held by the buying organisation on 02/09/2025. This event will provide further information on the requirements and procurement process. To register your interest and be sent an invite please email: enquiries.wales@gov.wales

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/058670-2026 |
| Notice type | UK6 - Contract Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Competitive flexible procedure |
| Tender suitability | SME, VCSE |
| Awardee scale | Large, SME |
| All stages | Planning, Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 22 Jun 2026 |
| Submission deadline | 12 Mar 2026 |
| Future notice date | 7 Oct 2025 |
| Award date | 4 Jun 2026 |
| Contract period | 1 Jul 2026 - 1 Jul 2029 |
| Recurrence | 2029-01-01 |

## Values

| Field | Value |
| --- | --- |
| Tender value | £100,000,000 |
| Lots value | £100,000,000 |
| Awards value | £59,333,333 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Pending |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | WELSH GOVERNMENT |
| Additional buyers | LLYWODRAETH CYMRU / WELSH GOVERNMENT |
| Locality | CARDIFF |
| Post town | Cardiff |
| Postcode | CF10 3NQ |
| Country | Wales |
| ITL 1 | TLL Wales |
| ITL 2 | TLL5 South East Wales |
| ITL 3 | TLL52 Cardiff and Vale of Glamorgan |
| Local authority | Cardiff |
| Electoral ward | Cathays |
| Westminster constituency | Cardiff South and Penarth |
| Delivery location | TLL Wales |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 7 |
| Supplier names | ALAW CYF.; ATEBOL CYFYNGEDIG; BOOM CYMRU TV; COWSHED COMMUNICATION LTD (CONSORTIUM BID - GRWP UNDOD. COWSHED IS THE LEAD CONTRACTOR AND W LOTUS, GOODSTUFF AND ARENA PROJECTS ARE CONSORTIA MEMBERS.; GOLLEY SLATER GROUP LTD - GROUP CONSORTIUM WITHOUT ESTABLISHING A LEGAL ENTITY. GOLLEY SLATER GROUP LIMITED IS THE LEAD MEMBER. LIBERTY MARKETING LIMITED IS PART OF THE GROUP FOR LOT 3 CYMRU WALES DIGITAL DELIVERY.; STORM AND SHELTER; WORKING WORD |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 22 Jun 2026 at 15:38 - Award - UK6 - Contract Award Notice - https://www.find-tender.service.gov.uk/Notice/058670-2026
- 5 Jun 2026 at 15:23 - Award - UK6 - Contract Award Notice - https://www.find-tender.service.gov.uk/Notice/053509-2026
- 12 Feb 2026 at 15:12 - Tender - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/013021-2026
- 19 Aug 2025 at 10:26 - Planning - UK2 - Preliminary Market Engagement Notice - https://www.find-tender.service.gov.uk/Notice/049770-2025
- 22 May 2025 at 12:50 - Planning - UK1 - Pipeline Notice - https://www.find-tender.service.gov.uk/Notice/024873-2025

## Documents

- https://www.find-tender.service.gov.uk/Notice/058670-2026
  22nd June 2026 - Contract award notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/053509-2026
  5th June 2026 - Contract award notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/013021-2026
  12th February 2026 - Tender notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/049770-2025
  19th August 2025 - Preliminary market engagement notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/024873-2025
  22nd May 2025 - Pipeline notice on Find a Tender

## Notice URLs

- http://boomcymru.co.uk
- http://gov.wales
- http://www.atebol.com
- https://etenderwales.bravosolution.co.uk-
- https://etenderwales.bravosolution.co.uk-TheauthorityisusingeTenderwalestocarryoutthisprocurementprocess.ThefirstpersonfromyourOrganisationtousethePlatformwillberequiredtoregisteronbehalfoftheOrganisation.RegistrationinvolvesacceptingaUserAgreement,andprovidingbasicinformationaboutyourOrganisationandabouttheUserperformingtheRegistration.TheUserwhoperformstheRegistrationbecomestheSuperUserfortheOrganisation.OnregisteringonthePlatformtheSuperUserwillselectaUsernameandwillreceiveapassword.ThePasswordwillbesentbye-mailtotheemailaddressthatwasspecifiedintheUserDetailssectionoftheRegistrationpage.Inordertolog-intothePlatformpleaseenteryourUsernameandPassword.IfyouforgetyourPasswordthenvisitthehomepageandclick“Forgotyourpassword?”RegistrationshouldonlybeperformedonceforeachOrganisation.IfyouthinkthatsomeoneinyourOrganisationmayhavealreadyregisteredonthisPlatformthenyoumustnotregisteragain.PleasecontactthepersonwhoRegistered(i.e.theSuperUser)inordertoarrangeaccesstothePlatform.ContacttheHelpdeskimmediatelyifyouareunabletocontacttheSuperUser(forexampleiftheyhaveleftyourOrganisation).IfyourOrganisationisalreadyregisteredonthePlatformthenyoumustnotmakeanyadditionalregistration.ITTresponsesmustbeuploadedtotheBravoSolutionportalbythedeadlineasinstructedintheITT.HowToFindTheITT:-Onceloggedinyoumustclickon‘PQQs/ITT’sOpentoallSuppliers’Thee-tenderreferencesforthiscontractare:project_62003,itt_122864.Clickonthetitletoaccesssummarydetailsofthecontract.Ifyouarestillinterestedinsubmittingatender,clickthe‘ExpressanInterestbutton’.ThiswillmovethePQQ/ITTfromthe‘OpentoallSuppliers’areatothe‘MyPQQ/ITT’s’onthehomepage.YouwillthenseethefulldetailsoftheTenderinthequalificationandtechnicalenvelopesalongwithanyrelevantdocumentsinthe‘Attachments’area.ShouldyouhaveanyquestionsontheTender,pleaseusethe‘Messages’areatocontactthebuyerdirectly–Pleasedonotcontactthenamedpersonatthetopofthisnotice.
- https://stormandshelter.com
- https://www.alaw.cymru/
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-051dd6. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-051dd6.json.