---
title: "Media Planning and Buying for Reputation, Business Engagement and Student Recruitment Marketing"
ocid: "ocds-h6vhtk-051e4f"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-051e4f"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-051e4f.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-051e4f.json"
source: "Find A Tender Service"
current_stage: "Planning"
buyer: "SHEFFIELD HALLAM UNIVERSITY"
published: "2025-05-22"
---

# Media Planning and Buying for Reputation, Business Engagement and Student Recruitment Marketing

Buyer: SHEFFIELD HALLAM UNIVERSITY  
Current stage: Planning  
OCID: ocds-h6vhtk-051e4f

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## Summary

Sheffield Hallam University, a public authority within the sub-central government, is planning a procurement process under an open procedure for the services category. The project, titled "Media Planning and Buying for Reputation, Business Engagement and Student Recruitment Marketing," aims to hire an agency to support its strategic marketing goals, including student recruitment and brand promotion. The procurement, valued at £12.5 million gross, targets services such as advertising and marketing, scheduled to be executed within Sheffield, United Kingdom, with the procurement stage currently in the planning phase. The tender documents will be accessible via Sheffield Hallam University's In-Tend site, with submission deadlines leading up to 31st August 2025, and the contract is expected to commence on 1st April 2026.

This tender presents significant opportunities for agencies specialising in advertising and marketing services, particularly those with expertise in media planning and campaign execution across various platforms. Firms with a strong background in educational marketing, brand positioning, and business engagement will find this project aligns well with their strengths. Additionally, businesses capable of delivering innovative data-driven insights to optimise marketing effectiveness will be well-suited to meet the University's objectives and potentially nurture long-term partnerships through this contract, which includes a potential two-year extension beyond the initial three-year term.

## Notice

The University requires a media planning and buying agency to assist in achieving its strategic marketing and student recruitment objectives, which include: * delivering student recruitment success and engagement across the prospective student journey in line with academic and financial targets Home and International * raising the profile and enhancing the reputation of the University through institutional positioning and research impact * promoting the University brand and Sheffield city to achieve stand out and cut through in our competitive marketplace * generating business leads through business engagement activity to support apprenticeship, placement, KTP and other institutional objectives * Measuring and optimising all activity using data and insights to ensure our activities are relevant and impactful The agency will proactively support and work in partnership with the University's Marketing Directorate. In scope are all media planning and buying activities across Prospective Student Recruitment marketing and all brand level marketing as well as lead generation business to business marketing, paid search activity and social media campaigns across all audiences.

### Lot Information

Lot 1

Renewal: Initial term 3 years followed by one possible extension of 2 further years

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/025017-2025 |
| Notice type | UK3 - Planned Procurement Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Planning |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 22 May 2025 |
| Submission deadline | 31 Aug 2025 |
| Future notice date | 31 Jul 2025 |
| Award date | Not specified |
| Contract period | 31 Mar 2026 - 31 Mar 2029 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £10,416,667 |
| Lots value | £10,416,667 |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Planned |
| Lots status | Planned |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | SHEFFIELD HALLAM UNIVERSITY |
| Locality | SHEFFIELD |
| Post town | Sheffield |
| Postcode | S1 1WB |
| Country | England |
| ITL 1 | TLE Yorkshire and The Humber |
| ITL 2 | TLE3 South Yorkshire |
| ITL 3 | TLE32 Sheffield |
| Local authority | Sheffield |
| Electoral ward | City |
| Westminster constituency | Sheffield Central |
| Delivery location | TLE32 Sheffield |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 22 May 2025 at 13:43 - Planning - UK3 - Planned Procurement Notice - https://www.find-tender.service.gov.uk/Notice/025017-2025

## Documents

- https://www.find-tender.service.gov.uk/Notice/025017-2025
  22nd May 2025 - Planned procurement notice on Find a Tender

## Notice URLs

- http://www.shu.ac.uk
- https://in-tendhost.co.uk/sheffieldhallamuniversity
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-051e4f. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-051e4f.json.