---
title: "Contract for the Provision of Customer Relationship Management System"
ocid: "ocds-h6vhtk-0520de"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0520de"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-0520de.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-0520de.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "ROBERT GORDON UNIVERSITY"
published: "2026-02-26"
---

# Contract for the Provision of Customer Relationship Management System

Buyer: ROBERT GORDON UNIVERSITY  
Current stage: Award  
OCID: ocds-h6vhtk-0520de

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0520de)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-0520de.json)

## Summary

The procurement process initiated by Robert Gordon University focuses on the provision of a Customer Relationship Management (CRM) system. The strategic initiative aims to drive growth by enhancing the entire student recruitment journey, including improving interaction management with prospective students and optimizing marketing strategies. The process, categorised within the Customer Relations Management software industry, follows an open procedure under the goods category. The location for delivery is identified as region UKM50, with a tender period that ended on 2nd July 2025 and an award made on 26th February 2026.

This tender presents substantial growth opportunities for businesses specialising in CRM systems, particularly those experienced in Microsoft Dynamics CRM. The successful supplier, Tribal Dynamics Ltd, demonstrates this opportunity for large-scale businesses with expertise in software development services pertinent to educational sectors. Businesses adept in providing robust technical capabilities and strategic growth frameworks stand to benefit from similar opportunities by engaging in open procurement procedures with educational institutions like Robert Gordon University.

## Notice

The University is aiming to implement a comprehensive Customer Relationship Management (CRM) system, ideally built on Microsoft Dynamics CRM, as part of a broader strategic initiative to drive growth and improve conversion rates. The overarching ambition is not just to streamline the admissions process but to enhance the entire student recruitment journey. This includes efficiently managing interactions with prospective students, optimizing marketing and communication strategies, and ensuring a seamless experience from first contact to enrolment.

### Lot Information

Lot 1

The University is aiming to implement a comprehensive Customer Relationship Management (CRM) system, ideally built on Microsoft Dynamics CRM, as part of a broader strategic initiative to drive growth and improve conversion rates. The overarching ambition is not just to streamline the admissions process but to enhance the entire student recruitment journey. This includes efficiently managing interactions with prospective students, optimizing marketing and communication strategies, and ensuring a seamless experience from first contact to enrolment.

Renewal: Optional extension of up to 12 months

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/017533-2026 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Goods |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 26 Feb 2026 |
| Submission deadline | 2 Jul 2025 |
| Future notice date | Not specified |
| Award date | 26 Feb 2026 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £300,000 |
| Lots value | £300,000 |
| Awards value | Not specified |
| Contracts value | £288,060 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | ROBERT GORDON UNIVERSITY |
| Locality | ABERDEEN |
| Post town | Aberdeen |
| Postcode | AB10 7FY |
| Country | Scotland |
| ITL 1 | TLM Scotland |
| ITL 2 | TLM5 North Eastern Scotland |
| ITL 3 | TLM50 Aberdeen City and Aberdeenshire |
| Local authority | Aberdeen City |
| Electoral ward | Airyhall/Broomhill/Garthdee |
| Westminster constituency | Aberdeen South |
| Delivery location | TLM50 Aberdeen City and Aberdeenshire |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | TRIBAL DYNAMICS |

## CPV Codes

### Divisions

- 48 - Software package and information systems
- 72 - IT services: consulting, software development, Internet and support
- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 48000000 - Software package and information systems
- 48100000 - Industry specific software package
- 48445000 - Customer Relation Management software package
- 72212445 - Customer Relation Management software development services
- 79342300 - Customer services

## Release History

- 26 Feb 2026 at 16:00 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/017533-2026
- 23 May 2025 at 09:05 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/025791-2025

## Notice URLs

- http://www.rgu.ac.uk
- https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000799544
- https://www.publiccontractsscotland.gov.uk/
- https://www.publiccontractsscotland.gov.uk/search/Search_AuthProfile.aspx?ID=AA00399

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0520de. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-0520de.json.