---
title: "Strategic Marketing and Communications"
ocid: "ocds-h6vhtk-052782"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-052782"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-052782.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-052782.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "UNIVERSITY OF EDINBURGH"
published: "2025-11-04"
---

# Strategic Marketing and Communications

Buyer: UNIVERSITY OF EDINBURGH  
Current stage: Award  
OCID: ocds-h6vhtk-052782

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-052782)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-052782.json)

## Summary

The University of Edinburgh has completed a procurement process for strategic marketing and communications services, specifically within their Accommodation, Catering & Events department. This process involved an open procedure with a focus on marketing services, classified under CPV code 79342000. Two active contracts were awarded: Public Relations, with Frame as the supplier, and Branding and Design, awarded to We are SevenThree Ltd. These agreements, each valued at £400,000, were signed on 31st October 2025. The procurement stage involved was the award, and it took place in Edinburgh, region UKM75, Scotland.

This tender presents significant opportunities for businesses specialising in marketing and public relations, particularly those focused on the education and hospitality sectors. SMEs like Frame and We are SevenThree Ltd have successfully secured contracts, highlighting that smaller enterprises with expertise in media outreach, branding, and stakeholder engagement are well-suited to compete. With options for contract extensions, interested businesses can establish lasting relationships with the University, enhancing their commercial presence and contributing to potential community benefits in the Edinburgh region.

## Notice

The University of Edinburgh's Accommodation, Catering & Events (ACE) department is seeking to establish a contract for its commercial marketing and communications services. This initiative originally aimed to appoint external agencies across three key lots: Paid Advertising and Digital Strategy, Public Relations and Branding & Design, however the former was cancelled during the tender process. By securing expert partners, ACE will enhance brand visibility, streamline communications, and drive commercial success across its portfolio, including The University's year-round hotels, summer accommodation, highland lodges, event services, catering outlets and hospitality services.

### Lot Information

Branding and Design

This lot will focus on the creation, development, and execution of the University's commercial branding and design materials to ensure a consistent and impactful visual identity across all commercial initiatives.

Options: The University will have the option to extend this contract by an additional period of 24-months.

Renewal: The University will have the option to extend this contract by an additional period of 24-months.

Paid Digital Advertising and Digital Strategy

The appointed supplier will be responsible for planning, buying, and optimising paid social media/Google campaigns across relevant platforms to drive engagement, brand awareness, and conversions for Accommodation, Catering and Events. Additional information: This lot was cancelled during the tender process and no award was made.

Options: The University will have the option to extend this contract by an additional period of 24-months.

Renewal: The University will have the option to extend this contract by an additional period of 24-months.

Public Relations

This lot encompasses the development and execution of public relations strategies tailored to the tourism and hospitality sector, with a focus on media outreach, brand partnerships, community engagement, and creating strong relationships with local, national, and international media. The goal is to raise the University's profile within the commercial hospitality space, boost its reputation, and drive engagement from key audiences, including potential guests and industry stakeholders.

Options: The University will have the option to extend this contract by an additional period of 24-months.

Renewal: The University will have the option to extend this contract by an additional period of 24-months.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/070726-2025 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 4 Nov 2025 |
| Submission deadline | 1 Jul 2025 |
| Future notice date | Not specified |
| Award date | 31 Oct 2025 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £1,400,000 |
| Lots value | £1,400,000 |
| Awards value | Not specified |
| Contracts value | £400,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active, Unsuccessful |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | UNIVERSITY OF EDINBURGH |
| Locality | EDINBURGH |
| Post town | Edinburgh |
| Postcode | EH1 1HT |
| Country | Scotland |
| ITL 1 | TLM Scotland |
| ITL 2 | TLM1 East Central Scotland |
| ITL 3 | TLM13 City of Edinburgh |
| Local authority | City of Edinburgh |
| Electoral ward | City Centre |
| Westminster constituency | Edinburgh East and Musselburgh |
| Delivery location | TLM75 City of Edinburgh |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 2 |
| Supplier names | FRAME; WE ARE SEVENTHREE |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services
- 79341000 - Advertising services
- 79341100 - Advertising consultancy services
- 79341200 - Advertising management services
- 79341400 - Advertising campaign services
- 79342000 - Marketing services
- 79416000 - Public relations services
- 79416100 - Public relations management services
- 79416200 - Public relations consultancy services

## Release History

- 4 Nov 2025 at 10:27 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/070726-2025
- 28 May 2025 at 08:56 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/027943-2025

## Notice URLs

- http://www.ed.ac.uk
- https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000797930
- https://www.publiccontractsscotland.gov.uk/search/Search_AuthProfile.aspx?ID=AA00107
- https://www.publictendersscotland.publiccontractsscotland.gov.uk/esop/pts-host/public/pts/web/login.html?VISITORID=b00bf88c-8f28-485d-87cf-5a33b56e5fa8&VISITORID=b00bf88c-8f28-485d-87cf-5a33b56e5fa8

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-052782. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-052782.json.