---
title: "BFI Player CRO Services"
ocid: "ocds-h6vhtk-052a44"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-052a44"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-052a44.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-052a44.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "BRITISH FILM INSTITUTE"
published: "2025-12-12"
---

# BFI Player CRO Services

Buyer: BRITISH FILM INSTITUTE  
Current stage: Award  
OCID: ocds-h6vhtk-052a44

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-052a44)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-052a44.json)

## Summary

The British Film Institute (BFI), located in London, has successfully awarded the contract for its "BFI Player CRO Services" project. This procurement process aimed at enhancing the BFI Player to become the UK's leading streaming service for independent films. The tender focused on optimising conversion rates through A/B testing and collaborative efforts with a selected agency. Key dates include the tender publication on 2nd June 2025 and the award taking place on 14th October 2025. The procurement process, governed by open competition, concluded with REO DIGITAL LIMITED securing the contract valued at £50,000, scheduled to run from 2nd February 2026 to 1st February 2027. The procurement stage has now progressed from tender to award, reflecting its completion.

This contract presents substantial growth opportunities for businesses specialising in systems and software consultancy services. Given the emphasis on conversion rate optimisation, companies proficient in digital marketing strategies and analytics are well-suited to compete in similar tenders. The BFI's objective to drive higher engagement and retention through an optimised conversion funnel offers avenues for businesses to demonstrate innovative solutions and secure long-term partnerships. Small and medium-sized enterprises, as evidenced by REO DIGITAL LIMITED's participation and success, can leverage these opportunities to expand their portfolio in the public sector.

## Notice

BFI Player's main objective is to become the No.1 streaming service in the UK for independent film. Specific to this project, our primary goal is to increase our trialist uptake and conversion rate by optimising the homepage, subscription landing page, subscription conversion journey and film pages. We are looking to recruit a CRO and A/B testing agency to work closely with our internal team to optimise our existing conversion funnel, as well as to run growth and discovery experiments aimed at driving higher engagement and, ultimately, improving retention.

### Lot Information

Lot LOT-0001

Renewal: Extension available if required to complete work.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/082309-2025 |
| Notice type | UK6 - Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Below threshold - open competition |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 12 Dec 2025 |
| Submission deadline | 2 Jul 2025 |
| Future notice date | Not specified |
| Award date | 13 Oct 2025 |
| Contract period | 2 Feb 2026 - 1 Feb 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £50,000 |
| Lots value | £50,000 |
| Awards value | £50,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BRITISH FILM INSTITUTE |
| Locality | LONDON |
| Post town | West London |
| Postcode | W1T 1LN |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI36 Camden |
| Local authority | Camden |
| Electoral ward | Bloomsbury |
| Westminster constituency | Holborn and St Pancras |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | REO DIGITAL |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support

### Codes

- 72246000 - Systems consultancy services
- 72266000 - Software consultancy services
- 72590000 - Computer-related professional services
- 72600000 - Computer support and consultancy services
- 72810000 - Computer audit services
- 72820000 - Computer testing services

## Release History

- 12 Dec 2025 at 09:58 - Award - UK6 - Contract Award Notice - https://www.find-tender.service.gov.uk/Notice/082309-2025
- 2 Jun 2025 at 08:58 - Tender - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/029007-2025

## Documents

- https://www.find-tender.service.gov.uk/Notice/082309-2025
  12th December 2025 - Contract award notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/029007-2025
  2nd June 2025 - Tender notice on Find a Tender
- https://www.in-tendhost.co.uk/bfi/aspx/Home
  Please register on this website to see tender documents.

## Notice URLs

- https://www.in-tendhost.co.uk/bfi/aspx/HomePleaseregisteronthiswebsitetoseetenderdocuments.
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-052a44. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-052a44.json.