---
title: "Collaboration with Interbev to promote English Lamb in France"
ocid: "ocds-h6vhtk-054325"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-054325"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-054325.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-054325.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD"
published: "2025-06-04"
---

# Collaboration with Interbev to promote English Lamb in France

Buyer: AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD  
Current stage: Award  
OCID: ocds-h6vhtk-054325

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-054325.json)

## Summary

The Agriculture and Horticulture Development Board, based in Coventry, has completed a direct procurement process to collaborate with Interbev, a large French supplier, for advertising and marketing services aimed at promoting English Lamb in French supermarkets. The contract, initiated on 4th June 2025, through a direct award, has been concluded successfully with a contract start date of 5th June 2025. The initiative is categorised under services, with an emphasis on marketing within the French region. The contract runs until 31st March 2026, demonstrating a strategic move to amplify the presence of English agricultural products in the European market.

This tender offers significant opportunities for businesses in the advertising and marketing sector, especially those looking to expand their portfolio through international collaborations. It is particularly advantageous for businesses with expertise in cross-border marketing campaigns, as well as those accustomed to working in the European market. Engaging with this contract can lead to increased visibility and networking opportunities within the agricultural and food sectors, further promoting business growth in a competitive landscape.

## Notice

Collaboration with Interbev to promote English Lamb in French supermarkets

### Procurement Information

no reasonable alternative or substitute exists and the absence of competition is not the result of an artificial narrowing down of the parameters of the procurement

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/030059-2025 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Direct award |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 4 Jun 2025 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 3 Jun 2025 |
| Contract period | 4 Jun 2025 - 31 Mar 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £197,920 |
| Contracts value | £197,920 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD |
| Locality | COVENTRY |
| Post town | Coventry |
| Postcode | CV3 4PE |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire |
| ITL 3 | TLG13 Warwickshire CC |
| Local authority | Warwick |
| Electoral ward | Cubbington & Leek Wootton |
| Westminster constituency | Kenilworth and Southam |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | INTERBEV |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 4 Jun 2025 at 17:48 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/030059-2025
- 4 Jun 2025 at 17:44 - Award - UK6 - Contract Award Notice - https://www.find-tender.service.gov.uk/Notice/030058-2025
- 4 Jun 2025 at 17:39 - Award - UK5 - Transparency Notice - https://www.find-tender.service.gov.uk/Notice/030057-2025

## Documents

- https://www.find-tender.service.gov.uk/Notice/030059-2025
  4th June 2025 - Contract details notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/030058-2025
  4th June 2025 - Contract award notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/030057-2025
  4th June 2025 - Transparency notice on Find a Tender

## Notice URLs

- http://www.ahdb.org.uk
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-054325. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-054325.json.