---
title: "National media campaign to attract Chairs & NED's"
ocid: "ocds-h6vhtk-054333"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-054333"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-054333.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-054333.json"
source: "Find A Tender Service"
current_stage: "Planning"
buyer: "NHS ENGLAND"
published: "2025-06-05"
---

# National media campaign to attract Chairs & NED's

Buyer: NHS ENGLAND  
Current stage: Planning  
OCID: ocds-h6vhtk-054333

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## Summary

NHS England is initiating a new procurement process for a national media campaign aimed at attracting Chairs and Non-Executive Directors (NEDs). This planning stage seeks to engage potential suppliers through a Request for Information, with responses due by 19 June 2025. The procurement is categorised under business and management consultancy services, with the ultimate goal of refreshing the talent pipeline due to the impending conclusion of many current office terms. Located in London, NHS England operates within the public authority sector of central government. The procurement process is valued at £120,000, with the service contract planned to commence on 28 July 2025 and potentially extending to 30 June 2026.

This procurement offers lucrative opportunities for media and recruitment agencies equipped to manage extensive and impactful campaigns. Businesses that specialise in public sector recruitment, media consultancy, and possess experience in engaging large or complex organisations could benefit significantly from this tender. As NHS England is looking for innovative ways to attract experienced individuals for pivotal roles, agencies with a robust track record in strategic campaign management are ideally positioned to compete in this process and aid in enhancing the NHS leadership diversity and capability. The clear focus on attracting first-time NHS non-executive directors makes it an attractive proposition for agencies skilled in creating tailored and effective outreach strategies for diverse professional backgrounds.

## Notice

NHS England would like to engage with potential suppliers via a Request for Information (RFI) document to understand the capacity and capability of the market. Currently we have a large number of Chairs and NEDs coming to the end of their terms of office, alongside others stepping down. We have also experienced difficulty in recruiting to these roles and we need to refresh our talent pipeline to help with future recruitment in this area. There is a general sentiment that Chair and NED roles have changed over recent years, the introduction of ICBs, increased complexity of the system and an increase in the numbers of shared leadership and group arrangements are often cited as factors. The role of the non-executive director within the NHS is incredibly important. That is why we are prioritising a national media attraction campaign to develop our talent pipeline by inviting suitable candidates to express interest in becoming a first-time NHS non-executive director. We therefore wish to engage an external media or recruitment agency to plan, create and deliver a campaign to attract 300 first time NHS non-executive directors, typically experienced individuals from a wide range of professional backgrounds who often have experience in leading or managing large or complex organisations. To review and respond to the RFI document please go to the following link https://health-family.force.com/s/Welcome Reference C366727

### Planning Information

We are looking for suppliers to complete the Request for Information document

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/030092-2025 |
| Notice type | UK2 - Preliminary Market Engagement Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Not specified |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Planning |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 5 Jun 2025 |
| Submission deadline | Not specified |
| Future notice date | 1 Jul 2025 |
| Award date | Not specified |
| Contract period | 27 Jul 2025 - 31 Mar 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £100,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Planning |
| Lots status | Planning |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | NHS ENGLAND |
| Locality | LONDON |
| Post town | South East London |
| Postcode | SE1 8UG |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI45 Lambeth |
| Local authority | Lambeth |
| Electoral ward | Waterloo & South Bank |
| Westminster constituency | Vauxhall and Camberwell Green |
| Delivery location | Not specified |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79410000 - Business and management consultancy services

## Release History

- 5 Jun 2025 at 08:36 - Planning - UK2 - Preliminary Market Engagement Notice - https://www.find-tender.service.gov.uk/Notice/030092-2025

## Documents

- https://www.find-tender.service.gov.uk/Notice/030092-2025
  5th June 2025 - Preliminary market engagement notice on Find a Tender

## Notice URLs

- https://health-family.force.com/s/Welcome
- https://www.england.nhs.uk/
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-054333. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-054333.json.