--- title: "AHDB Dairy in Food Service" ocid: "ocds-h6vhtk-054345" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-054345" markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-054345.md" json_url: "https://d3tenders.com/contract/ocds-h6vhtk-054345.json" source: "Find A Tender Service" current_stage: "Award" buyer: "AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD" published: "2025-07-23" --- # AHDB Dairy in Food Service Buyer: AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD Current stage: Award OCID: ocds-h6vhtk-054345 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-054345) [Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-054345.json) ## Summary The Agriculture and Horticulture Development Board (AHDB) has successfully completed the procurement process for a contract titled "AHDB Dairy in Food Service." The procurement was conducted as an open competition below the threshold, with a focus on research services for the food service sector. The procurement took place under the legal jurisdiction of the UKPGA 2023/54. This contract was awarded to LUMINA Intelligence Ltd, a small and medium-sized enterprise (SME), and was formalised on 22 July 2025. The contract period spans from 23 July 2025 to 10 September 2025. The primary aim is to conduct a comprehensive deep-dive research on key market metrics for the out-of-home (OOH) market, including growth opportunities for dairy products across different categories. This contract is valued at approximately £34,560 and will be executed in the United Kingdom, originating from Coventry. This tender presents significant opportunities for businesses specializing in market research and analytics, especially those with expertise in the food services sector. The project focuses on understanding market dynamics and consumer trends, which can help businesses tailor their strategies effectively. Companies experienced in data analytics, market trends, and food sector insights will find this opportunity particularly aligned with their capabilities. Additionally, organisations familiar with engaging central government requirements and SMEs looking to strengthen their portfolio in sector-specific research can benefit from participating in similar future tenders. The project's findings could provide valuable insights that support business growth by identifying new market opportunities in the food industry. ## Notice Awarded and signed contract, refer to Notice identifier: 2025/S 000-038776 and 2025/S 000-030119. AHDB required the following: a research deep-dive with the following requirements: Within this one-off deep dive, AHDB would like to understand: *Key metrics (spend, packs/servings, visits/trips, penetration, average price) for total OOH market (including eating and drinking out, on-the go and takeaway/delivery) ## Key Details | Field | Value | | --- | --- | | Publication source | Find A Tender Service | | Latest notice | https://www.find-tender.service.gov.uk/Notice/042218-2025 | | Notice type | UK7 - Contract Details Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Below threshold - open competition | | Tender suitability | SME | | Awardee scale | SME | | All stages | Tender, Award | ## Dates | Field | Value | | --- | --- | | Publication date | 23 Jul 2025 | | Submission deadline | 30 Jun 2025 | | Future notice date | Not specified | | Award date | 8 Jul 2025 | | Contract period | 22 Jul 2025 - 10 Sep 2025 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £40,000 | | Lots value | £40,000 | | Awards value | £34,560 | | Contracts value | £34,560 | ## Status | Field | Value | | --- | --- | | Tender status | Complete | | Lots status | Complete | | Awards status | Active | | Contracts status | Active | ## Buyer | Field | Value | | --- | --- | | Main buyer | AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD | | Locality | COVENTRY | | Post town | Coventry | | Postcode | CV3 4PE | | Country | England | | ITL 1 | TLG West Midlands (England) | | ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire | | ITL 3 | TLG13 Warwickshire CC | | Local authority | Warwick | | Electoral ward | Cubbington & Leek Wootton | | Westminster constituency | Kenilworth and Southam | | Delivery location | Not specified | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 1 | | Supplier names | LUMINA INTELLIGENCE | ## CPV Codes ### Divisions - 73 - Research and development services and related consultancy services ### Codes - 73110000 - Research services ## Release History - 23 Jul 2025 at 07:30 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/042218-2025 - 10 Jul 2025 at 07:23 - Award - UK6 - Contract Award Notice - https://www.find-tender.service.gov.uk/Notice/038776-2025 - 18 Jun 2025 at 14:48 - TenderUpdate - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/033427-2025 - 12 Jun 2025 at 07:20 - TenderUpdate - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/031725-2025 - 5 Jun 2025 at 09:18 - Tender - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/030119-2025 ## Documents - https://www.find-tender.service.gov.uk/Notice/042218-2025 23rd July 2025 - Contract details notice on Find a Tender - https://www.find-tender.service.gov.uk/Notice/038776-2025 10th July 2025 - Contract award notice on Find a Tender - https://www.find-tender.service.gov.uk/Notice/033427-2025 18th June 2025 - Tender notice on Find a Tender - https://www.find-tender.service.gov.uk/Notice/031725-2025 12th June 2025 - Tender notice on Find a Tender - https://www.find-tender.service.gov.uk/Notice/030119-2025 5th June 2025 - Tender notice on Find a Tender - https://www.find-tender.service.gov.uk/Notice/Attachment/A-1912 Specification brief - https://www.find-tender.service.gov.uk/Notice/Attachment/A-2338 Clarification questions and answers dated 18/6/25 - https://www.find-tender.service.gov.uk/Notice/Attachment/A-3395 ## Notice URLs - https://www.legislation.gov.uk/ukpga/2023/54/contents ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-054345. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-054345.json.