---
title: "Bus Shelter Advertising Extension"
ocid: "ocds-h6vhtk-054385"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-054385"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-054385.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-054385.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "NOTTINGHAMSHIRE COUNTY COUNCIL"
published: "2025-06-05"
---

# Bus Shelter Advertising Extension

Buyer: NOTTINGHAMSHIRE COUNTY COUNCIL  
Current stage: Award  
OCID: ocds-h6vhtk-054385

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## Summary

The procurement process undertaken by Nottinghamshire County Council involves extending its existing concession agreement for bus shelter advertising. The title of the contract is "Bus Shelter Advertising Extension," categorised under CPV code 79341000 for advertising services. This process is located in the Nottinghamshire region, identified as UKF14, and involves a contract with the supplier BAUER MEDIA OUTDOOR UK LIMITED. The procurement stage has been completed with the contract signed on 1 May 2025. The extension of this contract is intended to support the transition of transport functions to the East Midlands Combined County Authority (EMCCA) before 31 March 2026, with a focus on maintaining service quality and affordability. The procurement was conducted via a limited method, avoiding prior publication, justified on technical grounds due to the lack of competition.

This tender presents a significant opportunity for businesses involved in the provision of advertising services, particularly those capable of supporting digital advertising across public transport infrastructure. Companies with expertise in innovative advertising solutions and digital display management will find opportunities to grow by aligning with EMCCA's long-term goals. Although the procurement method was limited due to specific conditions, future opportunities might arise from the harmonisation of regional standards and requirements, offering potential engagement for service providers interested in best-value collaborations with local authorities.

## Notice

Nottinghamshire County Council has extended its existing concession agreement for bus shelter advertising by three years to support the transition of transport functions to EMCCA is completed.

### Lot Information

Lot 1

Nottinghamshire County Council (the Council) maintains in excess of 4,500 bus stops with 1,483 bus shelters and almost 1,200 real time displays. Since 2000, the Incumbent Provider has supplied and maintained 470 of the 1,483 bus shelters in Nottinghamshire at no cost to the Council in exchange for selling advertising space on approximately 45% of their shelters and retaining ownership of each bus shelter it supplies under the contract. This represents excellent value to the Council as it would cost over PS6.5 million to install like for like shelters and PS50k per annum to clean and maintain them. Since 2019, the Incumbent Provider started replacing its paper advertising with digital advertising and the Council negotiated a contract variation to receive an income for every digital panel added to the Incumbent Provider's estate. The Incumbent Provider currently have 30 such panels, with the income used to offset the Council's bus stop infrastructure maintenance costs. The Incumbent Provider supplies and has maintained its shelter estate to a high standard, and it remains in good condition. The current contract for delivery of the bus shelter advertising will expire on 1 May 2025, and it has been in place for 25 years. The Council's Local Transport Authority functions will transfer to the East Midlands Combined County Authority (EMCCA) on or before 31st March 2026. At present it is unclear whether bus shelters owned by the Council will transfer or contracts such as that held between the Council and the Incumbent Provider will be novated by this date or at all. There is also expected to be a considerable period of adjustment within EMCCA as the Transport team beds in and the functions to support delivery mature.

### Procurement Information

To ensure an effective transition of transport functions to EMCCA, the Council intends to extend its existing contract with the Incumbent Provider for three years to allow for clarity on where responsibility for bus shelters will sit in the future, build sufficient capacity and undertake a harmonisation of standards across the region. The existing contract does not provide for such an extension so a variation would first need to be negotiated with the Incumbent Provider. The Incumbent Provider has indicated they would be willing to commence this negotiation and extend the current contract by three years. The Council has obtained legal advice that confirms that there is a legitimate route to extend the current contract with the Incumbent Provider by relying on one or more provisions set out in Regulation 43 of the Concession Contract Regulations 2016. The contract extension to allow for clarity over the longer-term responsibility for bus shelters also has the additional benefits as it provides an opportunity to design a tender process that focuses on delivering a best-value, high-quality collaborative service in conjunction with other services for bus shelter advertising and aligning with EMCCA's values and strategies as the Local Transport Authority.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/030218-2025 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Limited |
| Procurement method details | Award procedure without prior publication of a call for competition |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 5 Jun 2025 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 30 Apr 2025 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | NOTTINGHAMSHIRE COUNTY COUNCIL |
| Locality | NOTTINGHAMSHIRE |
| Post town | Nottingham |
| Postcode | NG2 7QP |
| Country | England |
| ITL 1 | TLF East Midlands (England) |
| ITL 2 | TLF1 Derbyshire and Nottinghamshire |
| ITL 3 | TLF16 South Nottinghamshire |
| Local authority | Rushcliffe |
| Electoral ward | Trent Bridge |
| Westminster constituency | Rushcliffe |
| Delivery location | TLF14 Nottingham |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | BAUER MEDIA OUTDOOR |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79341000 - Advertising services

## Release History

- 5 Jun 2025 at 11:52 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/030218-2025

## Notice URLs

- http://www.nottinghamshire.gov.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-054385. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-054385.json.