---
title: "Managed Service Provider For Roundabout Advertising Via The ESPO Framework - Advertising Solutions (3A-20)"
ocid: "ocds-h6vhtk-0543b5"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0543b5"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-0543b5.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-0543b5.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "SUNDERLAND CITY COUNCIL"
published: "2025-06-05"
---

# Managed Service Provider For Roundabout Advertising Via The ESPO Framework - Advertising Solutions (3A-20)

Buyer: SUNDERLAND CITY COUNCIL  
Current stage: Award  
OCID: ocds-h6vhtk-0543b5

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0543b5)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-0543b5.json)

## Summary

The contract process involves Sunderland City Council, acting as the buying organisation, for a managed service provider to execute roundabout advertising within the boundaries of Sunderland, through the ESPO Framework for Advertising Solutions (3A-20). The procurement is in the 'Award' stage, having been classified under the 'Advertising and marketing services' industry category, with a focus on service provision. The procurement method used was a limited procedure, without prior publication of a call for competition, and has been awarded to CP Media Limited. This contract, valued at £160,000, was signed on 15th June 2023, with no options available, and covers the ongoing management and monitoring of advertising contracts on local roundabouts.

This tender presents significant opportunities for businesses specialising in advertising and marketing services, particularly those adept at managing outdoor advertising spaces. The contract caters to larger firms, as indicated by the supplier scale in the procurement documentation, which suggests that businesses with robust capacity to handle regional promotional campaigns would be well-suited to compete. Furthermore, participation in an ESPO Framework agreement could enhance a company's portfolio by establishing long-term public sector partnerships, increasing visibility, and securing sustainable streams of revenue. The managed service approach allows companies to showcase their expertise in strategic advertisement placement and contract management within a defined geographical location.

## Notice

Provision, erection and maintenance of advertising signs on specifically named roundabouts in Sunderland (Via The ESPO Framework - Advertising Solutions (3A-20)) Lot 6 - Management of Advertising Space and as stated below: An officer will be nominated by the Customer to assist the Service Provider. Requirements for roundabout advertising within Sunderland are separated into two phases: * Phase 1: Appraisal, identification and development of schemes, including market evaluation to ensure maximum return on investment; and * Phase 2: On-going monitoring and management of all roundabout advertising contracts within the Customer's portfolio.

### Lot Information

Lot 1

The management of advertising space for Roundabout Advertising via a Call Off from the ESPO Framework Agreement - Advertising Solutions (reference 3A_20) - Lot 6 - Management of Advertising Space: Requirements for roundabout advertising within Sunderland are separated into two phases: * Phase 1: Appraisal, identification and development of schemes, including market evaluation to ensure maximum return on investment; and * Phase 2: On-going monitoring and management of all roundabout advertising contracts within the Customer's portfolio.

### Procurement Information

Provision of a Managed Service Provider For Roundabout Advertising for the provision, erection and maintenance of advertising signs on specifically named roundabouts in Sunderland and as described in Appendix B - ESPO Framework Call Off from the ESPO Framework Agreement - Advertising Solutions (reference 3A_20) - Lot 6 - Management of Advertising Space. An officer will be nominated by the Customer to assist the Service Provider. Requirements for roundabout advertising within Sunderland are separated into two phases: * Phase 1: Appraisal, identification and development of schemes, including market evaluation to ensure maximum return on investment; and * Phase 2: On-going monitoring and management of all roundabout advertising contracts within the Customer's portfolio.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/030282-2025 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Limited |
| Procurement method details | Award procedure without prior publication of a call for competition |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 5 Jun 2025 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 14 Jun 2023 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £160,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | SUNDERLAND CITY COUNCIL |
| Locality | SUNDERLAND |
| Post town | Sunderland |
| Postcode | SR1 3AA |
| Country | England |
| ITL 1 | TLC North East (England) |
| ITL 2 | TLC4 Northumberland, Durham and Tyne & Wear |
| ITL 3 | TLC44 Sunderland |
| Local authority | Sunderland |
| Electoral ward | Millfield |
| Westminster constituency | Sunderland Central |
| Delivery location | TLC23 Sunderland |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | CP MEDIA |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 5 Jun 2025 at 13:24 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/030282-2025

## Notice URLs

- https://www.sunderland.gov.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0543b5. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-0543b5.json.