---
title: "CRM and Loyalty Agency Services"
ocid: "ocds-h6vhtk-054402"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-054402"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-054402.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-054402.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "FIRST TRENITALIA WEST COAST RAIL LIMITED"
published: "2025-12-08"
---

# CRM and Loyalty Agency Services

Buyer: FIRST TRENITALIA WEST COAST RAIL LIMITED  
Current stage: Award  
OCID: ocds-h6vhtk-054402

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-054402)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-054402.json)

## Summary

FIRST TRENITALIA WEST COAST RAIL LIMITED, based in London, conducted a public procurement process to acquire CRM and Loyalty Agency Services. This procurement belongs to the industry category of advertising and marketing services, held under the special regime for utilities. The procurement method used was a selective process through a competitive flexible procedure. The process commenced with a tender stage on 5th June 2025 and concluded with an award on 8th December 2025, with the contract set to commence on 1st January 2026. The contract, awarded to Havas helia, is valued at £2,400,000 and spans three years, with a possible two-year extension. This procurement process has concluded its award stage, fitting within the high-value services category.

This tender offers substantial opportunities for business growth, particularly for entities specialising in customer relationship management, loyalty programme design, and strategic marketing services. The competitive process indicates a need for innovative agencies capable of enhancing CRM ecosystems and developing omni-channel customer acquisition strategies. Businesses with expertise in creative and strategic support can significantly benefit, especially those classified as SMEs. The project entails a comprehensive engagement, requiring robust project management and the flexibility to adapt to evolving requirements, making it particularly suitable for innovative marketing firms with a strong track record in utilising data-driven insights to enhance customer engagement and loyalty programme effectiveness.

## Notice

This project relates to acquiring a new dedicated digital agency to predominantly support creative and strategic thinking for CRM (customer relationship management) and Loyalty Services

### Lot Information

Lot 1

Renewal: The contract length is anticipated to be three (3) years with an option to extend for another 2 years (as a 1+1 option). The spend indicated within this tender process is not fully committed as the actual annual budgets will be subject to approval by Department for Transport from time to time, usually annually. Please note, we would reserve the right to reduce or increase the budgets as necessary at any point in time.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/080803-2025 |
| Notice type | UK6 - Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Competitive flexible procedure |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 8 Dec 2025 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 4 Nov 2025 |
| Contract period | 1 Jan 2026 - 31 Dec 2028 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £2,000,000 |
| Lots value | £2,000,000 |
| Awards value | £2,400,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Pending |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | FIRST TRENITALIA WEST COAST RAIL LIMITED |
| Locality | LONDON |
| Post town | West London |
| Postcode | W2 1AF |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | Hyde Park |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | HAVAS HELIA |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 8 Dec 2025 at 16:59 - Award - UK6 - Contract Award Notice - https://www.find-tender.service.gov.uk/Notice/080803-2025
- 5 Jun 2025 at 16:24 - Tender - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/030410-2025

## Documents

- https://www.find-tender.service.gov.uk/Notice/080803-2025
  8th December 2025 - Contract award notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/030410-2025
  5th June 2025 - Tender notice on Find a Tender
- http://redirect.transaxions.com/events/1O0sY

## Notice URLs

- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-054402. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-054402.json.