---
title: "West Bromwich Town Centre Redevelopment"
ocid: "ocds-h6vhtk-054445"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-054445"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-054445.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-054445.json"
source: "Find A Tender Service"
current_stage: "Planning"
buyer: "SANDWELL METROPOLITAN BOROUGH COUNCIL"
published: "2025-06-06"
---

# West Bromwich Town Centre Redevelopment

Buyer: SANDWELL METROPOLITAN BOROUGH COUNCIL  
Current stage: Planning  
OCID: ocds-h6vhtk-054445

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## Summary

The Sandwell Metropolitan Borough Council is currently in the planning stage for a major redevelopment project in the West Bromwich Town Centre. This project, titled "West Bromwich Town Centre Redevelopment," falls under the services category within the construction and real estate industries. The Council is seeking feedback through a Preliminary Market Engagement (PME) process to inform their upcoming procurement plan for a development partner. Key activities are scheduled with a due date of 3 July 2025, with the main contract period envisaged to run from 1 May 2026 to 30 April 2036. Located in Oldbury, UK, this initiative represents a significant opportunity within the local public authority sector.

This tender presents substantial opportunities for growth for businesses that specialize in town centre and mixed-use regeneration, development services, and collaborative public-private partnerships. The process invites participation from organisations with proven expertise in these areas, ensuring a competitive procurement environment. By engaging in this PME, businesses can align their capabilities with the Council's vision and masterplan effectively, offering additional strategic growth in the region's real estate and construction sectors. The ultimate appointment of a master development partner will allow the selected business to foster a long-term relationship with the Council, ensuring consistent project engagements over the next decade.

## Notice

Sandwell Metropolitan Borough Council ("SMBC") is conducting a Preliminary Market Engagement ("PME") exercise to inform the planned procurement of a development partner for the West Bromwich Town Centre development programme. The purpose of this PME is to seek feedback on interest in the opportunity, the masterplan wide delivery approach and proposed contracting arrangements, and the proposed procurement approach. SMBC's current intention is to appoint a master development partner to establish a contractual relationship with under which a number of sites within the West Bromwich Town Centre will be delivered over the next 10-15 years. This PME notice is not a call for competition.

### Planning Information

SMBC intends to engage with organisations who have the experience and capability commensurate with the scale of the West Bromwich Town Centre opportunity. 
The engagement is seeking to establish the level of interest in the opportunity and the key parameters for the procurement exercise. The exercise is focusing on the market, rather than the merits of individual organisations. Participation in the PME by an organisation will not have a bearing on the evaluation by SMBC of any future response / bid received by such organisation, nor does no participation preclude any organisation from participating in the procurement.
SMBC reserves the right to limit the number of participants in the engagement process. If participation is limited, the selected participants will be a representative group of developers within the marketplace that carry out town centre or other developments with or for public bodies.
The engagement process is being carried out using the Council’s procurement portal https://in-tendhost.co.uk/sandwellmbc from here you will be able to register your company.
On this portal, interested organisations can find a brochure prepared by SMBC’s commercial advisors. This brochure provides details of SMBC’s vision for the opportunity, the illustrative masterplan, the intended procurement route and the emerging commercial structure. 
The brochure also sets out a number of key questions on which feedback is sought. Responses should be provided in writing, uploaded directly to the procurement portal, by no later than 5PM Thursday 3rd July.
SMBC and their commercial advisors are also happy to arrange one to one sessions to discuss the opportunity in more detail. If you would like to arrange a session, please contact the Council via the In-Tend portal. Please ensure that only one representative from your organisation makes contact.
Please note: This is a Works and Services contract for the delivery of the West Bromwich Master Plan.
In addition to the above: 
- SMBC and their advisors were in attendance at this year’s UKREiiF (UK Real Estate Investment and Infrastructure Forum) event and held a session in respect of West Bromwich Town Centre in the West Midland Pavilion at 3.55-4.10pm Tuesday 20 May 2025. The purpose of the session was to outline the opportunity to attendees. A summary of information shared at this event can be found in the Pre-Market Engagement Document available as part of this engagement process. 
- Prior to the commencement of this engagement process, the West Bromwich Town Centre opportunity was discussed at an investor day at West Bromwich on 8 May 2025. A summary of the information shared / materials shared at the investor day will be made available as part of this engagement process. 
Following the PME process, SMBC will outline the high-level findings process and how these have informed the development of the procurement process in the tender documentation (while maintaining confidentiality for all parties).
Particular suitability
SMBC invites interest from organisations with demonstrable capability and expertise in town centre, mixed use regeneration, and collaborative working in public-private delivery opportunities. 
Participation in the PME by an organisation will not have a bearing on the evaluation by SMBC of any future response / bid received by such organisation, nor does no participation preclude any organisation from participating in the procurement.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/030518-2025 |
| Notice type | UK2 - Preliminary Market Engagement Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Not specified |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Planning |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 6 Jun 2025 |
| Submission deadline | Not specified |
| Future notice date | 3 Jul 2025 |
| Award date | Not specified |
| Contract period | 1 May 2026 - 30 Apr 2036 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Planning |
| Lots status | Planning |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | SANDWELL METROPOLITAN BOROUGH COUNCIL |
| Locality | OLDBURY |
| Post town | Birmingham |
| Postcode | B69 3DE |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG37 Sandwell |
| Local authority | Sandwell |
| Electoral ward | Oldbury |
| Westminster constituency | West Bromwich |
| Delivery location | Not specified |

## CPV Codes

### Divisions

- 45 - Construction work
- 70 - Real estate services

### Codes

- 45000000 - Construction work
- 70000000 - Real estate services
- 70110000 - Development services of real estate

## Release History

- 6 Jun 2025 at 10:39 - Planning - UK2 - Preliminary Market Engagement Notice - https://www.find-tender.service.gov.uk/Notice/030518-2025

## Documents

- https://www.find-tender.service.gov.uk/Notice/030518-2025
  6th June 2025 - Preliminary market engagement notice on Find a Tender

## Notice URLs

- https://in-tendhost.co.uk/sandwellmbc
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-054445. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-054445.json.
