---
title: "Transport for West Midlands - Bus Reform Strategic Advice"
ocid: "ocds-h6vhtk-054509"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-054509"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-054509.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-054509.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "WEST MIDLANDS COMBINED AUTHORITY"
published: "2025-06-09"
---

# Transport for West Midlands - Bus Reform Strategic Advice

Buyer: WEST MIDLANDS COMBINED AUTHORITY  
Current stage: Award  
OCID: ocds-h6vhtk-054509

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-054509)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-054509.json)

## Summary

The West Midlands Combined Authority has engaged in a procurement process titled "Transport for West Midlands - Bus Reform Strategic Advice" within the services industry. This process falls under the category of business and management consultancy services, targeting the West Midlands region in the United Kingdom. The procurement stage is currently at the 'Award' phase, as of 9th June 2025. The method employed was a direct procurement below the threshold without competition, leading to the successful awarding of the contract to Purcell Advisory Services. The contract was signed on 1st May 2025, with an active period starting from 9th May 2025 and concluding on 8th November 2025, valued at £60,000 net and £72,000 gross.

This tender presents a strategic opportunity for businesses specialising in consultancy services, particularly those with expertise in public sector services and transport reform. Small and medium-sized enterprises that offer innovative solutions and strategic insights into public transportation policy and reform would be particularly well-suited for similar future contracts. Engaging in such opportunities not only allows businesses to contribute to significant regional development but also enables them to establish a presence in the public sector arena, potentially leading to further contracts and partnerships with governmental agencies.

## Notice

The scope of the service is to provide independent strategic advice to Transport for West Midlands (TfWM) to support the successful implementation of Bus Reform.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/030831-2025 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Below threshold - without competition |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 9 Jun 2025 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 30 Apr 2025 |
| Contract period | 8 May 2025 - 8 Nov 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £60,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | WEST MIDLANDS COMBINED AUTHORITY |
| Locality | BIRMINGHAM |
| Post town | Birmingham |
| Postcode | B19 3SD |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Newtown |
| Westminster constituency | Birmingham Ladywood |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | PURCELL ADVISORY SERVICES |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79410000 - Business and management consultancy services

## Release History

- 9 Jun 2025 at 09:22 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/030831-2025

## Documents

- https://www.find-tender.service.gov.uk/Notice/030831-2025
  9th June 2025 - Contract details notice on Find a Tender

## Notice URLs

- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-054509. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-054509.json.