---
title: "Delivery of West Midlands Business Festival"
ocid: "ocds-h6vhtk-054542"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-054542"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-054542.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-054542.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "WEST MIDLANDS COMBINED AUTHORITY"
published: "2026-04-14"
---

# Delivery of West Midlands Business Festival

Buyer: WEST MIDLANDS COMBINED AUTHORITY  
Current stage: Award  
OCID: ocds-h6vhtk-054542

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## Summary

The West Midlands Combined Authority initiated a procurement process to deliver the West Midlands Business Festival with a tender process beginning on 9th June 2025. The project, titled "Tender Notice for the Delivery of West Midlands Business Festival", aims to support business growth in the West Midlands region and involves planning, tender, and award stages. The tender sought support for the 2026 festival, with options for extension into 2027. The festival, which ran from 2nd February to 13th February 2026, is designed to showcase local businesses. The procurement method employed was an open procedure, allowing for broad participation, with the tender period concluding on 7th July 2025. The initial contract later awarded the delivery responsibilities to IceBlue Marketing & Design Ltd, with a contract amount of £330,000, and the contract was signed on 6th November 2025.

This public procurement process offers substantial business opportunities for organisations engaged in marketing, event coordination, and sponsorship management. The initiative invites businesses to leverage their expertise to broaden the festival's reach, improve the quality of events, and generate measurable business impact. Companies with capabilities in advertising and marketing services, particularly those that are SMEs in the region, are well-suited to participate in such tenders, allowing them to showcase their influence and network within the West Midlands region. The festival's long-term objectives include increasing attendance and exploring revenue streams, enhancing the potential for business growth through strategic partnerships and engagement with key stakeholders involved in the festival.

## Notice

Business Growth West Midlands (BGWM) who are a part of West Midlands Combined Authority has awarded a contract to Ice Blue Marketing to support the successful delivery of the West Midlands Business Festival (WMBF) 2026, with an optional extension to support on the delivery for 2027. This flagship initiative is designed to showcase and support businesses across the West Midlands Region. Building on the foundations established by WMBF 2025, the festival aims to reach a wider audience, improve the event quality, and deliver measurable business impact. WMBF will take place from Monday 2nd February 2026 to Friday 13th February 2026. WMCA will require the awarded supplier to support with the following with BGWM having oversight: 1) Build on the 2024/ 2025 Festival Brand. 2) To coordinate the organisation and delivery of the 'business festival' (not to be confused with business events, business weeks, corporate events or expos), which will include identifying and liaison with key partners and external organisations to create a comprehensive programme of events that will be of interest to businesses in the West Midlands Region. 3) To produce, develop and deliver a comprehensive marketing promotional programme. This includes advertising and publicising the overarching festival and working with partners for support and individual events. In addition to this, provide operational support to ensure increased attendance. 4) To conclude a performance monitoring framework and economical assessment post festival. 5) To explore potential revenue streams that will naturally arise from the festival.

### Lot Information

Lot 1

Renewal: Optional extension included to deliver West Midlands Business Festival 2027

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/033767-2026 |
| Notice type | UK11 - Contract Termination Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 14 Apr 2026 |
| Submission deadline | 7 Jul 2025 |
| Future notice date | Not specified |
| Award date | 10 Aug 2025 |
| Contract period | 7 Nov 2025 - 31 Mar 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £350,000 |
| Lots value | £350,000 |
| Awards value | £330,000 |
| Contracts value | £330,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Terminated |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | WEST MIDLANDS COMBINED AUTHORITY |
| Additional buyers | Missing |
| Locality | BIRMINGHAM |
| Post town | Birmingham |
| Postcode | B19 3SD |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Newtown |
| Westminster constituency | Birmingham Ladywood |
| Delivery location | TLG West Midlands (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | ICEBLUE MARKETING & DESIGN |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services
- 79342000 - Marketing services

## Release History

- 14 Apr 2026 at 12:34 - ContractTermination - UK11 - Contract Termination Notice - https://www.find-tender.service.gov.uk/Notice/033767-2026
- 7 Nov 2025 at 10:51 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/071921-2025
- 11 Aug 2025 at 08:59 - Award - UK6 - Contract Award Notice - https://www.find-tender.service.gov.uk/Notice/047515-2025
- 9 Jun 2025 at 12:22 - Tender - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/030930-2025

## Documents

- https://www.find-tender.service.gov.uk/Notice/033767-2026
  14th April 2026 - Contract termination notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/071921-2025
  7th November 2025 - Contract details notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/047515-2025
  11th August 2025 - Contract award notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/030930-2025
  9th June 2025 - Tender notice on Find a Tender

## Notice URLs

- http://www.WMCA.org.uk
- https://wmca.bravosolution.co.uk
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-054542. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-054542.json.