---
title: "Search Engine Optimisation Services (SEO)"
ocid: "ocds-h6vhtk-0546d0"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0546d0"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-0546d0.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-0546d0.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "VISITSCOTLAND"
published: "2025-10-09"
---

# Search Engine Optimisation Services (SEO)

Buyer: VISITSCOTLAND  
Current stage: Award  
OCID: ocds-h6vhtk-0546d0

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0546d0)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-0546d0.json)

## Summary

The contracting process for Search Engine Optimisation (SEO) Services commissioned by VisitScotland has reached the award stage, with the contract now being signed on 1 October 2025. This procurement, initiated under an open procedure, focused on IT services such as consulting, software development, and Internet support, specifically targeting SEO for the VisitScotland website. Located in Edinburgh, the procurement process concluded with Big Wednesday being awarded the contract. The key contract, with a value of £370,908, commenced following the identification of suppliers through a competitive bidding process that attracted a total of 16 bids.

This tender represents a significant opportunity for businesses specialising in SEO and IT services to expand their portfolios, particularly those capable of delivering high-quality, competitive services in the digital space. SMEs, in particular, might find this contract appealing as it supports industry growth through comprehensive SEO strategies tailored to online presence enhancement. Companies with expertise in data analysis, technical SEO, keyword monitoring, and content creation could particularly leverage such contracts to establish a robust presence within the public sector market, benefiting from potential future engagements through renewable contract terms.

## Notice

Search Engine Optimisation services for VisitScotland

### Lot Information

Lot 1

The primary requirement is to provide Search Engine Optimisation Services (SEO) for https://www.visitscotland.com. Additional information: Economic operators may be excluded from this competition if they are in any of the situations referred to in the regulation 58 of the Public Contracts (Scotland) Regulation 2015.

Options: Due to the optional two one-year extensions - see II.2.7

Renewal: Two 12-months extensions

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/063872-2025 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 9 Oct 2025 |
| Submission deadline | 11 Jul 2025 |
| Future notice date | Not specified |
| Award date | 30 Sep 2025 |
| Contract period | Not specified |
| Recurrence | February 2028 |

## Values

| Field | Value |
| --- | --- |
| Tender value | £420,000 |
| Lots value | £420,000 |
| Awards value | Not specified |
| Contracts value | £370,908 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | VISITSCOTLAND |
| Locality | EDINBURGH |
| Post town | Edinburgh |
| Postcode | EH8 8BG |
| Country | Scotland |
| ITL 1 | TLM Scotland |
| ITL 2 | TLM1 East Central Scotland |
| ITL 3 | TLM13 City of Edinburgh |
| Local authority | City of Edinburgh |
| Electoral ward | City Centre |
| Westminster constituency | Edinburgh East and Musselburgh |
| Delivery location | TLM Scotland |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | BIG WEDNESDAY |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support

### Codes

- 72000000 - IT services: consulting, software development, Internet and support
- 72212220 - Internet and intranet software development services
- 72212221 - Internet browsing software development services
- 72421000 - Internet or intranet client application development services

## Release History

- 9 Oct 2025 at 15:18 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/063872-2025
- 11 Jun 2025 at 13:58 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/031579-2025

## Notice URLs

- http://www.publiccontractsscotland.gov.uk
- http://www.visitscotland.org
- https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000801031
- https://www.publiccontractsscotland.gov.uk/search/Search_AuthProfile.aspx?ID=AA00118
- https://www.visitscotland.com

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0546d0. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-0546d0.json.