---
title: "Digital Affiliate Marketing"
ocid: "ocds-h6vhtk-0547d4"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0547d4"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-0547d4.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-0547d4.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "TRANSPORT FOR WALES RAIL LIMITED (UTILITY BUYER)"
published: "2025-06-12"
---

# Digital Affiliate Marketing

Buyer: TRANSPORT FOR WALES RAIL LIMITED (UTILITY BUYER)  
Current stage: Award  
OCID: ocds-h6vhtk-0547d4

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-0547d4.json)

## Summary

The contracting authority for this procurement process is Transport for Wales Rail Limited, located in Rhondda Cynon Taf, United Kingdom. The tender, titled "Digital Affiliate Marketing," falls under the industry category of marketing services (CPV 79342000) and covers various digital platforms across the region UKL. The procurement process is currently at the award stage, having been completed as of 12th June 2025. This process involves a limited procurement method and has been conducted without prior publication of a call for competition, due to technical reasons. The contract was signed on 11th April 2025, and a standstill period concludes on 23rd June 2025.

This tender presents significant opportunities for businesses involved in digital marketing services, providing them with the chance to work with a major buyer in the railway services sector. The continued need for maintaining the affiliate marketing programme emphasises the demand for strong technical expertise, making this particularly suitable for large-scale enterprises like N21 LIMITED, the awarded supplier. Companies with robust digital infrastructure and experience in managing complex affiliate platforms would be well-positioned to compete in potential future opportunities arising from the anticipated new procurement for a broader Digital Marketing Agency later in 2025.

## Notice

Maintain the current affiliate marketing programme. Manage the affiliate programme through the existing bespoke digital monitoring global affiliate marketing platform that connects advertisers with publishers.

### Lot Information

Lot 1

Agreement for 12 months for digital affiliate marketing services to ensure business continuity of technical infrastructure across existing partner platform and passenger interfaces.

Options: Option to extend for a further 12 months to ensure essential business continuity and support transition to potential new partner

### Procurement Information

TfW is in the process of planning a new procurement to deliver a wider Digital Marketing Agency Procurement. It is anticipated a notice for the new procurement will be placed in August 2025. Attempting to run a competition which could result in a change of provider, at the same time as delivering a wider procurement for a Digital Marketing Agency strategic partner would result in technical and commercial difficulty for TfW Rail Ltd and undermine the delivery of value for money and adversely impact upon business continuity and services to passengers. The current technical infrastructure is deeply embedded and more time is required to ensure the re-establish of technical links, tracking and measurements are maintained within IT systems with minimal risk to network loss and cannot be easily replicated or without considerable investment into deep linking. This interim agreement is required to ensure essential business continuity and will commence 13th June 2025 for a period of 12 months, with the option to extend for a further 12 months, if needed to support the implementation of a new provider.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/031998-2025 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Limited |
| Procurement method details | Award procedure without prior publication of a call for competition |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 12 Jun 2025 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 10 Apr 2025 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | TRANSPORT FOR WALES RAIL LIMITED (UTILITY BUYER) |
| Locality | RHONDDA CYNON TAF |
| Post town | Cardiff |
| Postcode | CF37 4TH |
| Country | Wales |
| ITL 1 | TLL Wales |
| ITL 2 | TLL5 South East Wales |
| ITL 3 | TLL51 Central Valleys and Bridgend |
| Local authority | Rhondda Cynon Taf |
| Electoral ward | Pontypridd Town |
| Westminster constituency | Pontypridd |
| Delivery location | TLL Wales |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | N21 |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services
- 79342000 - Marketing services

## Release History

- 12 Jun 2025 at 14:00 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/031998-2025

## Notice URLs

- http://www.tfwrail.wales
- https://www.sell2wales.gov.wales/search/Search_AuthProfile.aspx?ID=AA80566

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0547d4. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-0547d4.json.