---
title: "Cynllun Marchnata Digidol Eryri Mynyddoedd a Mor 2025/26 - Eryri Snowdonia Mountains and Coast Digital Marketing Campaign 2025/26"
ocid: "ocds-h6vhtk-05483b"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05483b"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-05483b.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-05483b.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "CYNGOR GWYNEDD"
published: "2025-08-19"
---

# Cynllun Marchnata Digidol Eryri Mynyddoedd a Mor 2025/26 - Eryri Snowdonia Mountains and Coast Digital Marketing Campaign 2025/26

Buyer: CYNGOR GWYNEDD  
Current stage: Award  
OCID: ocds-h6vhtk-05483b

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## Summary

Cyngor Gwynedd, a sub-central government public authority based in Caernarfon, United Kingdom, has completed the procurement process for the "Cynllun Marchnata Digidol Eryri Mynyddoedd a Môr 2025/26 - Eryri Snowdonia Mountains and Coast Digital Marketing Campaign 2025/26." The process was initiated under the open method, specifically designed for competition below the threshold, aiming to support cultural, environmental, and business benefits in Gwynedd through digital marketing. The procurement was in the services category, focusing on advertising and marketing services. The contract period spans from 1st September 2025 to 27th March 2026, with an initial tender period ending on 7th July 2025. The awarded contract, valued at £60,000, was signed on 15th August 2025, with Alaw Cyf in Ruthin appointed as the supplier.

This tender represents significant opportunities for businesses in the marketing and tourism sectors, particularly those focusing on sustainable tourism marketing strategies. Companies with expertise in digital marketing, particularly in promoting cultural, heritage, and outdoor experiences, are well-suited to leverage such contracts for business growth. By engaging with this project, businesses can contribute to and benefit from the strategic developments in Gwynedd's and Eryri's visitor economies, enhancing local income and community well-being, evident in the expected increase of 2,500 visitors and £150,000 in additional local economic activity. Small and medium enterprises (SMEs) are particularly encouraged to participate, capitalising on the open competition structure that allows for diverse business engagement.

## Notice

Mae Cyngor Gwynedd wedi llwyddo i sicrhau cyllideb ar gyfer y Prosiect Diwyllesiant o Gronfa Ffyniant Gyffredin y DU.Nod y prosiect yw cefnogi budd a lles i gymunedau, amgylchedd a busnesau Gwynedd trwy ddiwylliant, hamdden ac economi ymweld cynaliadwy. Un o allbynnau'r prosiect yw gweithredu ymgyrch farchnata ddigidol i hybu'r economi ymweld a chynhyrchu 2,500 o ymwelwyr ychwanegol a gwerth PS150,000 o incwm i'r economi a chymunedau lleol.Mae Cyngor Gwynedd yn ystyried penodi cwmni gyda chymwysterau addas i ddatblygu a gweithredu ymgyrch farchnata ddigidol i hyrwyddo Ardal Farchnata Twristiaeth Eryri Mynyddoedd a Mor sy'n cynnwys Parc Cenedlaethol Eryri, Pen Llyn ac Arfordir Ceredigion.Enw gweithredol yr ymgyrch farchnata ddigidol fydd 'Hwyl yn Eryri a Phen Llyn' gyda'r prif amcanion o hyrwyddo diwylliant, treftadaeth, iaith, tirwedd, cynnyrch lleol, cymunedau a chyfleoedd awyr agored yr ardal.Bydd angen i'r ymgyrch ystyried yr egwyddorion a amlinellwyd yng Nghynllun Economi Ymweld Cynaliadwy Gwynedd ac Eryri 2035 wrth ddatblygu asedau'r ymgyrch a'r amrywiol negeseuon marchnata a chyfathrebu. Bydd hyn yn cefnogi ein hamcanion strategol o greu economi ymweld er budd a lles pobl, amgylchedd, iaith a diwylliant Gwynedd ac Eryri. - Cyngor Gwynedd has been successful in securing funds for the Diwyllesiant 2 Project from the UK Shared Prosperity Fund.The aim of the project is to support the benefits and well-being of communities, the environment, and businesses in Gwynedd through culture, leisure, and sustainable tourism.One of the outputs of the project is to implement a digital marketing campaign to promote the visitor economy and generate 2,500 additional visitors and PS150,000 worth of income to the local economy and communities.Cyngor Gwynedd is looking to appoint a suitably qualified company to develop and implement a digital marketing campaign to promote the Eryri Snowdonia Mountains and Coast Tourism Marketing Area which includes the Eryri National Park, Pen Llyn and the Cambrian Coastline.The working title of the digital marketing campaign will be known as 'Hwyl in Eryri and Pen Llyn'.The campaign will need to consider the principles outlined in the Gwynedd and Eryri Sustainable Visitor Economy Plan 2035 when developing the campaign assets and the various marketing and communication messages. This will support our strategic aims of creating a visitor economy for the benefit and wellbeing of the people, environment, language and culture of Gwynedd and Eryri.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/049974-2025 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Below threshold - open competition |
| Tender suitability | SME, VCSE |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 19 Aug 2025 |
| Submission deadline | 7 Jul 2025 |
| Future notice date | Not specified |
| Award date | 14 Aug 2025 |
| Contract period | 31 Aug 2025 - 27 Mar 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £60,000 |
| Lots value | £60,000 |
| Awards value | Not specified |
| Contracts value | £60,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | CYNGOR GWYNEDD |
| Locality | CAERNARFON |
| Post town | Llandudno |
| Postcode | LL55 1SH |
| Country | Wales |
| ITL 1 | TLL Wales |
| ITL 2 | TLL3 North Wales |
| ITL 3 | TLL32 Gwynedd |
| Local authority | Gwynedd |
| Electoral ward | Canol Tref Caernarfon |
| Westminster constituency | Dwyfor Meirionnydd |
| Delivery location | TLL Wales |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | ALAW CYF |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services
- 79340000 - Advertising and marketing services
- 79413000 - Marketing management consultancy services

## Release History

- 19 Aug 2025 at 19:13 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/049974-2025
- 17 Jun 2025 at 13:53 - TenderUpdate - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/033015-2025
- 17 Jun 2025 at 13:50 - TenderUpdate - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/033013-2025
- 13 Jun 2025 at 09:24 - Tender - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/032157-2025

## Documents

- https://www.find-tender.service.gov.uk/Notice/049974-2025
  19th August 2025 - Contract details notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/033015-2025
  17th June 2025 - Tender notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/033013-2025
  17th June 2025 - Tender notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/032157-2025
  13th June 2025 - Tender notice on Find a Tender
- https://www.sell2wales.gov.wales/Assets/NoticeBuilder_FileDownload.aspx?id=335594
  Commercially Sensitive Information Document
- https://www.sell2wales.gov.wales/Assets/NoticeBuilder_FileDownload.aspx?id=335595
  Dogfen Gwybodaeth Fasnachol Sensitif
- https://www.sell2wales.gov.wales/Assets/NoticeBuilder_FileDownload.aspx?id=335598
  Telerau ac Amodau Safonol (Cyngor Gwynedd)
- https://www.sell2wales.gov.wales/Assets/NoticeBuilder_FileDownload.aspx?id=335599
  Wales Procurement Specific Questionnaire (WPSQ)
- https://www.sell2wales.gov.wales/Assets/NoticeBuilder_FileDownload.aspx?id=335600
  Holiadur Caffael Penodol Cymru (WPSQ)
- https://www.sell2wales.gov.wales/Assets/NoticeBuilder_FileDownload.aspx?id=335643
  ITT Digital Marketing Plan 'Hwyl in Eryri and Pen Llyn'
- https://www.sell2wales.gov.wales/Assets/NoticeBuilder_FileDownload.aspx?id=335646
  GID Cynllun Marchnata Digidol 'Hwyl yn Eryri a Phen Llyn'
- https://www.sell2wales.gov.wales/Assets/NoticeBuilder_FileDownload.aspx?id=335597
  Standard Terms and Conditions (Cyngor Gwynedd)
- https://www.find-tender.service.gov.uk/Notice/Attachment/A-4417
  Cytundeb ar gyfer Cynllun Marchnata Digidol Eryri Mynyddoedd a Mor 2025/26 - Eryri Snowdonia Mountains and Coast Digital Marketing Campaign 2025/26

## Notice URLs

- http://www.gwynedd.llyw.cymru
- https://www.legislation.gov.uk/ukpga/2023/54/contents
- https://www.sell2wales.gov.wales/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05483b. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-05483b.json.