---
title: "Digital Asset Management"
ocid: "ocds-h6vhtk-05490c"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05490c"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-05490c.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-05490c.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "OAK NATIONAL ACADEMY LIMITED"
published: "2025-06-16"
---

# Digital Asset Management

Buyer: OAK NATIONAL ACADEMY LIMITED  
Current stage: Award  
OCID: ocds-h6vhtk-05490c

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05490c)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-05490c.json)

## Summary

The procurement process conducted by OAK NATIONAL ACADEMY LIMITED, a central government public authority, involved the awarding of a contract for Digital Asset Management services to Cloudinary UK Ltd. This contract, with an active status, was initiated on 1st June 2025 and is set to conclude on 31st May 2026, with an option to extend further subject to performance and budget considerations. The process bypassed conventional competition under Section 41(1)(a) of the Procurement Act 2023, due to Cloudinary being the sole supplier capable of delivering the technical requirements needed for the Oak platform's unique digital infrastructure. The service location is within the United Kingdom, with Manchester as the buying organisation's address, and it pertains to the IT software development services category under direct procurement.

This contract presents growth opportunities for businesses with expertise in developing bespoke digital asset management systems. While the specific current contract may not be open to other contenders due to technical constraints, understanding the supply needs and specifications of organisations like Oak National Academy can guide businesses in aligning their capabilities with potential future opportunities. Companies that are adept at providing tailored technical solutions, especially in educational content delivery systems, could benefit from exploring comparable or related projects where similar constraints present unique challenges. Engaging in such specialised tenders can increase market presence and solidify supplier relationships with key public sector entities.

## Notice

This contract is being directly awarded to Cloudinary under Section 41(1)(a) of the Procurement Act 2023 on the basis that Cloudinary is the only supplier capable of delivering the required service for technical reasons. The contract supports the Oak National Academy's core platform, which enables free-to-access educational content aligned with the national curriculum. The Oak platform is uniquely reliant on Cloudinary's proprietary image and video processing infrastructure. This dependency is hard-coded within the platform's architecture and embedded across hundreds of thousands of content items used by schools across England. Replicating this technical solution, or migrating to an alternative provider, would result in disproportionate operational disruption, high cost, and unacceptable delay to service continuity, particularly during the academic year. Market testing has confirmed that no other supplier offers a solution compatible with Oak's existing content schema, metadata frameworks, or custom delivery APIs without fundamental redevelopment of the platform. As such, Cloudinary remains the only supplier technically capable of meeting the current requirements without significant re-engineering of critical systems. This contract is therefore not the result of an artificial narrowing of the parameters of competition, but a reflection of the bespoke and irreplaceable nature of Cloudinary's embedded role in Oak's educational content delivery system.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/032500-2025 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Below threshold - without competition |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 16 Jun 2025 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 31 May 2025 |
| Contract period | 31 May 2025 - 31 May 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £20,085 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | OAK NATIONAL ACADEMY LIMITED |
| Locality | MANCHESTER |
| Post town | Manchester |
| Postcode | M3 3AA |
| Country | England |
| ITL 1 | TLD North West (England) |
| ITL 2 | TLD3 Greater Manchester |
| ITL 3 | TLD33 Manchester |
| Local authority | Manchester |
| Electoral ward | Deansgate |
| Westminster constituency | Manchester Central |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | CLOUDINARY |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support

### Codes

- 72212517 - IT software development services

## Release History

- 16 Jun 2025 at 09:49 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/032500-2025

## Documents

- https://www.find-tender.service.gov.uk/Notice/032500-2025
  16th June 2025 - Contract details notice on Find a Tender

## Notice URLs

- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05490c. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-05490c.json.