---
title: "Water Efficiency Campaign (WEC)"
ocid: "ocds-h6vhtk-0550fa"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0550fa"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-0550fa.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-0550fa.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "AFFINITY WATER LIMITED"
published: "2026-03-17"
---

# Water Efficiency Campaign (WEC)

Buyer: AFFINITY WATER LIMITED  
Current stage: Award  
OCID: ocds-h6vhtk-0550fa

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## Summary

The Water Efficiency Campaign (WEC) led by Affinity Water Limited, along with other English and Welsh water companies, aims to develop a transformative approach to water conservation. The campaign is supported by Ofwat, the Water Services Regulation Authority, which facilitated a competitive procurement process for appointing the strategic delivery partner, 23red Limited. The procurement process, concluded on 17 March 2026, follows the Selective procedure under the Competitive flexible framework. The campaign spans regions throughout England and Wales, encompassing locations such as UKC, UKD, UKE, UKG, UKH, UKI, UKJ, UKK, and UKL—uniting entities from the private utility sector under the auspices of Welsh devolved regulations where applicable. Following initial planning in June 2025, the tender period ran through July 2025, with award decisions made by December 2025, culminating in contract agreement from February 2026 through March 2030.

This tender presents substantial opportunities for business growth, especially for organisations adept in delivering national-scale advertising and marketing services, focusing on behaviour change strategies. The contract involves a nationwide behavioural campaign to bolster water-saving practices, offering industrial players a chance to enhance their service capabilities beyond traditional mandates. Entities with experience and technical prowess in creating behavioural change campaigns, equipped to form strategic delivery consortia encompassing diverse marketing skills, are ideal candidates to leverage this procurement. Small and medium enterprises capable of integrating creative marketing with substantial sector-specific knowledge and stakeholder engagement stand poised to benefit by aligning with transformative public sector initiatives, driving significant strides in utility management and conservation focused operations.

## Notice

We are pleased to announce the 23red WEC Collective has been appointed as the delivery body to lead the Water Efficiency Campaign (WEC) for England and Wales. Water efficiency in England and Wales is at a critical juncture. We're using more water than nature can replace and as our population grows and climate change persists, there is growing pressure on our water supply. The 23red WEC Collective, a consortium of organisations will design and deliver a nationwide behaviour-change campaign to help households and businesses build positive, year-round water-saving behaviours. This appointment follows a competitive procurement process led by Ofwat, working with the water companies, the Environment Agency (EA) and Defra.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/024303-2026 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Competitive flexible procedure |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Planning, Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 17 Mar 2026 |
| Submission deadline | Not specified |
| Future notice date | 10 Jul 2025 |
| Award date | 1 Dec 2025 |
| Contract period | 15 Feb 2026 - 31 Mar 2030 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £75,000,000 |
| Lots value | £75,000,000 |
| Awards value | £75,000,000 |
| Contracts value | £75,000,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | AFFINITY WATER LIMITED |
| Additional buyers | ANGLIAN WATER SERVICES LIMITED; DWR CYMRU CYFYNGEDIG; HAFREN DYFRDWY CYFYNGEDIG; NORTHUMBRIAN WATER LIMITED; PORTSMOUTH WATER LIMITED; SEVERN TRENT WATER LIMITED; SOUTH EAST WATER LIMITED; SOUTH STAFFORDSHIRE WATER PLC; SOUTH WEST WATER LIMITED; SOUTHERN WATER SERVICES LIMITED; SUTTON AND EAST SURREY WATER PLC; THAMES WATER UTILITIES LIMITED; THE WATER SERVICES REGULATION AUTHORITY; UNITED UTILITIES WATER LIMITED; WESSEX WATER SERVICES LTD; YORKSHIRE WATER SERVICES LIMITED |
| Locality | BIRMINGHAM |
| Post town | Birmingham |
| Postcode | B5 4UA |
| Country | England |
| ITL 1 | TLE Yorkshire and The Humber |
| ITL 2 | TLE4 West Yorkshire |
| ITL 3 | TLE41 Bradford |
| Local authority | Bradford |
| Electoral ward | Royds |
| Westminster constituency | Bradford South |
| Delivery location | TLC North East (England), TLD North West (England), TLE Yorkshire and The Humber, TLF East Midlands (England), TLG West Midlands (England), TLH East (England), TLI London, TLJ South East (England), TLK South West (England), TLL Wales |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | 23RED |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79341000 - Advertising services
- 79342000 - Marketing services

## Release History

- 17 Mar 2026 at 19:05 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/024303-2026
- 5 Dec 2025 at 18:15 - Award - UK6 - Contract Award Notice - https://www.find-tender.service.gov.uk/Notice/080375-2025
- 30 Jul 2025 at 09:36 - TenderUpdate - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/044131-2025
- 18 Jul 2025 at 10:20 - TenderUpdate - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/041232-2025
- 10 Jul 2025 at 15:56 - Tender - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/039079-2025
- 20 Jun 2025 at 13:32 - Planning - UK3 - Planned Procurement Notice - https://www.find-tender.service.gov.uk/Notice/034087-2025

## Documents

- https://www.find-tender.service.gov.uk/Notice/024303-2026
  17th March 2026 - Contract details notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/080375-2025
  5th December 2025 - Contract award notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/044131-2025
  30th July 2025 - Tender notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/041232-2025
  18th July 2025 - Tender notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/039079-2025
  10th July 2025 - Tender notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/034087-2025
  20th June 2025 - Planned procurement notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/Attachment/A-2903
  PROC.0100 Water Efficiency Campaign (WEC) Procurement Specific Questionnaire (PSQ)
- https://www.find-tender.service.gov.uk/Notice/Attachment/A-2916
  WEC Supplier Event Slides Water Efficiency Campaign Marketing Tender Event / WEC Supplier Event 10 July 2025 Slides
- https://www.find-tender.service.gov.uk/Notice/Attachment/A-2918
  WEC Specification
- https://www.find-tender.service.gov.uk/Notice/Attachment/A-2921
  WEC Spec - Annex A Delivery Body Details
- https://www.find-tender.service.gov.uk/Notice/Attachment/A-2922
  WEC Spec Annex B - Consumer Research and Insights
- https://www.find-tender.service.gov.uk/Notice/Attachment/A-2923
  WEC Spec Annex C - Business Retail Market Overview
- https://www.find-tender.service.gov.uk/Notice/Attachment/A-2924
  WEC Spec Annex D - Non-Household Research and Insight
- https://www.find-tender.service.gov.uk/Notice/Attachment/A-3270
  IWC Final Report and WEC 21 July 2025: This letter clarifies Ofwat's ongoing role in the Water Efficiency Campaign (WEC) , in light of the Independent Water Commission's (IWC) final report.
- https://www.find-tender.service.gov.uk/Notice/Attachment/A-3432
  Zip folder containing WEC Associated Tender Documents, comprising: - PROC.0100 WEC PSQ - FINAL .docx (PROC.0100 Water Efficiency Campaign (WEC) Procurement Specific Questionnaire (PSQ)) - WEC Supplier Event presentation Slides.pdf (WEC Supplier Event Slides - Water Efficiency Campaign - Marketing Tender Event / WEC Supplier Event 10 July 2025 Slides) -WEC Supplier Event Specification.pdf (WEC Specification) -250710 WEC Supplier Event Annex A Delivery Body Details .pdf (WEC Spec - Annex A Delivery Body Details) -250710 WEC Supplier Event Annex B Consumer Research and Insight.pdf (WEC Spec Annex B - Consumer Research and Insights) - 250710 WEC Supplier Event Annex C Business Retail Water Market Overview.pdf (WEC Spec Annex C - Business Retail Market Overview) - 250710 WEC Supplier Event Annex D Non-household Research and Insight.pdf (WEC Spec Annex D - Non-Household Research and Insight) - WEC Supplier Event Q and A.pdf

## Notice URLs

- http://wessexwater.co.uk
- http://www.23red.com
- http://www.severntrent.com
- https://www.legislation.gov.uk/ukpga/2023/54/contents
- https://www.mytenders.co.uk
- https://www.southwestwater.co.uk/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0550fa. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-0550fa.json.