---
title: "ID 5827739 - DfI - Advertising service to promote safe and sustainable travel in Northern Ireland"
ocid: "ocds-h6vhtk-055129"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-055129"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-055129.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-055129.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "DEPARTMENT FOR INFRASTRUCTURE"
published: "2025-09-16"
---

# ID 5827739 - DfI - Advertising service to promote safe and sustainable travel in Northern Ireland

Buyer: DEPARTMENT FOR INFRASTRUCTURE  
Current stage: Award  
OCID: ocds-h6vhtk-055129

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## Summary

The Department for Infrastructure has successfully completed the procurement process for an advertising service aimed at promoting safe and sustainable travel in Northern Ireland. This contract, identified by ID 5827739, was carried out using an open procedure under UK legal requirements, and is valued at £4.4 million, with potential to extend up to £5.28 million. The procurement process covered a range of advertising services, including creative development, strategy, and campaign management, with services being delivered across various locations in Northern Ireland. The contract was awarded to Ardmore Advertising & Marketing Limited and is set to commence on 1st October 2025 for a three-year period, with possibilities for two additional 12-month extensions. Key procurement steps included the tender initiation on 20th June 2025 and completion of the awarding stage on 15th September 2025.

This tender presents substantial opportunities for growth, especially for SMEs in the advertising industry, seeking to provide comprehensive marketing services. Businesses offering creative design, digital advertising, and campaign evaluation services are well-suited to compete in similar tenders. The open procurement method allows for a more inclusive competition, encouraging a diverse range of suppliers to engage. Engagement in such government contracts not only boosts business reach but also enhances credibility and portfolio strength, particularly benefiting those with a strategic focus on public sector advertising and marketing campaigns.

## Notice

DfI - Advertising service to promote safe and sustainable travel in Northern Ireland The Department for Infrastructure (DfI) wishes to appoint a Contractor to provide advertising and related services to deliver a range of advertising campaigns. The Contract will be for an initial period of three years followed by two optional extension periods of up to 12 months each. The Supplier will be required to provide a comprehensive suite of services including creative development and strategy, advertising (traditional and digital), creative design and content creation, copywriting, campaign management and evaluation to ensure value for money and impact amongst its target audiences. This advertising campaign Contract will be made up of several separate strands, each funded by the responsible Business Area within DfI

### Lot Information

Lot 1

Renewal: It is anticipated that there will be a further two optional extensions of up to 12 months each.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/057039-2025 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 16 Sep 2025 |
| Submission deadline | 24 Jul 2025 |
| Future notice date | Not specified |
| Award date | 27 Aug 2025 |
| Contract period | 30 Sep 2025 - 30 Sep 2028 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £4,400,000 |
| Lots value | £4,400,000 |
| Awards value | £4,400,000 |
| Contracts value | £4,400,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEPARTMENT FOR INFRASTRUCTURE |
| Additional buyers | DEPARTMENT FOR INFRASTRUCTIRE; DEPARTMENT OF FINANCE |
| Locality | BELFAST |
| Post town | Northern Ireland |
| Postcode | BT7 2JA |
| Country | Northern Ireland |
| ITL 1 | TLN Northern Ireland |
| ITL 2 | TLN0 Northern Ireland |
| ITL 3 | TLN06 Belfast |
| Local authority | Belfast |
| Electoral ward | Sydenham |
| Westminster constituency | Belfast East |
| Delivery location | TLN Northern Ireland |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | ARDMORE ADVERTISING & MARKETING |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services
- 79341000 - Advertising services
- 79341200 - Advertising management services
- 79341400 - Advertising campaign services

## Release History

- 16 Sep 2025 at 14:52 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/057039-2025
- 29 Aug 2025 at 09:30 - Award - UK6 - Contract Award Notice - https://www.find-tender.service.gov.uk/Notice/052311-2025
- 20 Jun 2025 at 15:02 - Tender - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/034160-2025

## Documents

- https://www.find-tender.service.gov.uk/Notice/057039-2025
  16th September 2025 - Contract details notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/052311-2025
  29th August 2025 - Contract award notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/034160-2025
  20th June 2025 - Tender notice on Find a Tender

## Notice URLs

- http://wearegenesis.co.uk
- http://www.ardmore.co.uk
- https://etendersni.gov.uk/epps
- https://grayscommunications.com
- https://hellokrow.com/
- https://www.finance-ni.gov.uk/articles/account-ni-good-invoicing-practice
- https://www.finance-ni.gov.uk/topics/procurement
- https://www.infrastructure-ni.gov.uk/
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-055129. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-055129.json.