---
title: "EAST SUFFOLK DESTINATION BRAND POSITIONING REVIEW AND MARKETING STRATEGY DEVELOPMENT Lot 2"
ocid: "ocds-h6vhtk-055144"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-055144"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-055144.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-055144.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "EAST SUFFOLK COUNCIL"
published: "2026-04-01"
---

# EAST SUFFOLK DESTINATION BRAND POSITIONING REVIEW AND MARKETING STRATEGY DEVELOPMENT Lot 2

Buyer: EAST SUFFOLK COUNCIL  
Current stage: Award  
OCID: ocds-h6vhtk-055144

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## Summary

The procurement process involves East Suffolk Council, located in Woodbridge, as the buying organisation. The contract is titled "East Suffolk Destination Brand Positioning Review and Marketing Strategy Development Lot 2" and falls within the services industry category. This contract focuses on creating a strategic marketing and destination branding programme, specifically for digital visitor journey and touchpoint audits. The award was completed in early April 2026, following the initiation of the tender. The procurement method used is open competition, falling below the threshold, and primarily targeting market and economic research services. According to the contract details, the service delivery spans from the end of March 2026 to July 2026. The legal basis for this procurement is outlined in the 2023/54 UK legislative document.

The tender offers substantial business growth potential, particularly for businesses specialising in market research, business consultancy, and digital marketing services, given the focus on strategic tourism and branding. SMEs, like JACOB BAILEY LIMITED, are well-suited to benefit from this opportunity, as demonstrated by the active contract awarded to them. Such contracts enable small to medium-scale enterprises to expand their service offerings and engage with local government projects. Moreover, the emphasis on improving digital touchpoints and developing comprehensive marketing strategies creates ample space for innovative solutions and collaboration efforts across different market segments, driving competitive advancements in the tourism sector of East Suffolk.

## Notice

services to support the delivery of a strategic marketing and destination branding programme for Lot 2: Digital Visitor Journey and Touchpoint Audit

### Lot Information

Destination Positioning Analysis and Strategic Insight

To review and explore why East Suffolk / Suffolk lags behind comparable destinations in visitor performance, perception, and profile-and to provide strategic insight and recommendations for improving its competitive positioning.

Digital Visitor Journey and Touchpoint Audit

Suffolk-Wide Strategic Tourism Marketing Plan

Create a 3-5 year Suffolk-wide tourism marketing strategy and action plan, considering existing budgets. Enable cross-authority collaboration on future campaigns. Integrate market intelligence and shared objectives on behalf of partners

Implementation action plan and KPIs

Develop an action plan for improvements aligned with lots 1-3 and council/partner priorities. Recommend clear KPIs and performance tracking to evaluate the improvements over time.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/030276-2026 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Below threshold - open competition |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 1 Apr 2026 |
| Submission deadline | 18 Jul 2025 |
| Future notice date | Not specified |
| Award date | 20 Oct 2025 |
| Contract period | 30 Mar 2026 - 1 Jul 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £75,000 |
| Lots value | £75,000 |
| Awards value | Not specified |
| Contracts value | £51,200 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | EAST SUFFOLK COUNCIL |
| Locality | WOODBRIDGE |
| Post town | Ipswich |
| Postcode | IP12 1RT |
| Country | England |
| ITL 1 | TLH East (England) |
| ITL 2 | TLH6 Suffolk |
| ITL 3 | TLH63 East Suffolk |
| Local authority | East Suffolk |
| Electoral ward | Melton |
| Westminster constituency | Suffolk Coastal |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 2 |
| Supplier names | JACOB BAILEY; WHISTLEJACKET |

## CPV Codes

### Divisions

- 71 - Architectural, construction, engineering and inspection services
- 72 - IT services: consulting, software development, Internet and support
- 75 - Administration, defence and social security services
- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 71241000 - Feasibility study, advisory service, analysis
- 71620000 - Analysis services
- 72221000 - Business analysis consultancy services
- 75125000 - Administrative services related to tourism affairs
- 79200000 - Accounting, auditing and fiscal services
- 79300000 - Market and economic research; polling and statistics
- 79342000 - Marketing services
- 79400000 - Business and management consultancy and related services
- 79413000 - Marketing management consultancy services

## Release History

- 1 Apr 2026 at 10:47 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/030276-2026
- 6 Mar 2026 at 17:20 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/020636-2026
- 20 Jun 2025 at 17:17 - TenderUpdate - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/034198-2025
- 20 Jun 2025 at 17:13 - Tender - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/034197-2025

## Documents

- https://www.find-tender.service.gov.uk/Notice/030276-2026
  1st April 2026 - Contract details notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/020636-2026
  6th March 2026 - Contract details notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/034198-2025
  20th June 2025 - Tender notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/034197-2025
  20th June 2025 - Tender notice on Find a Tender
- https://in-tendhost.co.uk/eastsuffolk/aspx/Home
  Please register for free on the following link to view the full documentation and express interest once logged in and submit your tender response: https://in-tendhost.co.uk/eastsuffolk/aspx/Home Documents are RFQ Document, Draft Contract terms , and Appendices A-C

## Notice URLs

- http://www.eastsuffolk.gov.uk
- https://in-tendhost.co.uk/eastsuffolk
- https://jacobbailey.com
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-055144. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-055144.json.