---
title: "Pre-Market Engagement : Creative and Production Framework"
ocid: "ocds-h6vhtk-0553b6"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0553b6"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-0553b6.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-0553b6.json"
source: "Find A Tender Service"
current_stage: "Tender"
buyer: "THE CROWN ESTATE"
published: "2025-06-30"
---

# Pre-Market Engagement : Creative and Production Framework

Buyer: THE CROWN ESTATE  
Current stage: Tender  
OCID: ocds-h6vhtk-0553b6

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0553b6)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-0553b6.json)

## Summary

The Crown Estate, a public authority under central government, intended to initiate a procurement process for a Creative and Production Framework. This engagement was part of pre-market activities planned to inform a new framework agreement covering three categories: Corporate Design Agencies, Creative Agencies for Strategy, Content, Campaigns, and Production, as well as Photography and Videography. The process was in the planning stage, with an initial deadline set for market engagement activities to conclude by 14 July 2025. The procurement, categorised under marketing services, was targeted for execution in the UK, and The Crown Estate was the buying organisation responsible for this initiative, based in London, United Kingdom.

This tender presented significant growth opportunities, notably for small and medium-sized enterprises (SMEs) due to its suitability option for SMEs. Companies specialising in marketing services and creative production, having capabilities aligning with the specified framework categories, would be well-positioned to compete. Engaging early through the pre-market process could help businesses shape the final framework, potentially offering creative service providers a substantial stake in the projected four-year contract spanning from 8 September 2025 to 7 September 2029. However, the procurement process was eventually withdrawn following an internal review at the Procurement Specific Questionnaire stage, halting further progress towards tender and contract award.

## Notice

The Crown Estate is conducting preliminary market engagement ahead of a planned procurement for a Creative and Production Framework. We are seeking input from the market to inform the development of a new framework agreement that will cover creative services across three lots: Lot 1: Corporate Design Agencies Lot 2: Creative Agencies for Strategy, Content, Campaigns, and Production Lot 3: Photography and Videography

### Planning Information

Information is available on The Crown Estate e-tendering portal via the link below:
https://secure.sourcedogg.com/profile/676e86f0-50b5-4563-b7b6-529dcfeb28b7/requests/68908

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/036184-2025 |
| Notice type | UK12 - Procurement Termination Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Not specified |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Planning, Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 30 Jun 2025 |
| Submission deadline | Not specified |
| Future notice date | 14 Jul 2025 |
| Award date | Not specified |
| Contract period | 7 Sep 2025 - 7 Sep 2029 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Withdrawn |
| Lots status | Withdrawn |
| Awards status | Cancelled |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | THE CROWN ESTATE |
| Additional buyers | Missing |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1Y 4AH |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services

## Release History

- 30 Jun 2025 at 14:33 - TenderCancellation - UK12 - Procurement Termination Notice - https://www.find-tender.service.gov.uk/Notice/036184-2025
- 26 Jun 2025 at 10:14 - PlanningUpdate - UK2 - Preliminary Market Engagement Notice - https://www.find-tender.service.gov.uk/Notice/035331-2025
- 25 Jun 2025 at 15:55 - Planning - UK2 - Preliminary Market Engagement Notice - https://www.find-tender.service.gov.uk/Notice/035208-2025

## Documents

- https://www.find-tender.service.gov.uk/Notice/036184-2025
  30th June 2025 - Procurement termination notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/035331-2025
  26th June 2025 - Preliminary market engagement notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/035208-2025
  25th June 2025 - Preliminary market engagement notice on Find a Tender

## Notice URLs

- https://secure.sourcedogg.com/profile/676e86f0-50b5-4563-b7b6-529dcfeb28b7/requests/68908
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0553b6. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-0553b6.json.