---
title: "Legacy Campaigns 2025 - 2026"
ocid: "ocds-h6vhtk-0553ba"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0553ba"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-0553ba.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-0553ba.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "BOARD OF TRUSTEES OF THE ROYAL BOTANIC GARDENS KEW"
published: "2025-06-25"
---

# Legacy Campaigns 2025 - 2026

Buyer: BOARD OF TRUSTEES OF THE ROYAL BOTANIC GARDENS KEW  
Current stage: Award  
OCID: ocds-h6vhtk-0553ba

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## Summary

The buying organisation for this procurement process was the Board of Trustees of the Royal Botanic Gardens Kew, located at Kew Green, Richmond, United Kingdom. The contract was titled "Legacy Campaigns 2025 - 2026" and fell under the industry category of business analysis consultancy services. The tender process was part of the services procurement category. The procurement was conducted through a limited procedure without prior publication of a call for competition, with Influence Digital Ltd being awarded the contract. The procurement process has reached the award stage, with the contract being signed on 19 June 2025, valued at £60,000 GBP. The project involved developing and delivering a media strategy for the Legacy Autumn 2025 Campaign and Legacy Spring 2026 Campaign across various regions such as UKC, UKD, UKE, UKF, UKG, UKH, UKI, UKJ, and UKK.

This tender offers significant opportunities for businesses specialising in media strategy and business analysis consultancy, particularly those experienced in the sector of fundraising media buying with a focus on legacy campaigns. Companies like Influence Digital Ltd, which hold expertise in digital advertising and specialist marketing support, would find themselves well-suited to such competitive tenders. The contract's scope, including tasks like audience targeting strategy and creative optimisation, is ideal for firms with comprehensive skills in audience analysis and optimisation of live campaigns. This procurement process, while closed, highlights opportunities for large suppliers looking to engage with leading public institutions like the Royal Botanic Gardens Kew.

## Notice

To develop and deliver a media strategy for our Legacy Autumn 2025 Campaign and for our Legacy Spring 2026 Campaign.

### Lot Information

Lot 1

To develop and deliver a media strategy for our Legacy Autumn 2025 Campaign and for our Legacy Spring 2026 Campaign. The scope of requirements is: * Response to brief * Audience analysis and scoping * Audience targeting strategy * Channel mix proposal * Creative optimisation * Establish KPIs and success metrics * Budget allocation across channel mix * Optimisation of live campaign * End of campaign report

### Procurement Information

The supplier is a specialist in the sector and has strong experience in fundraising media buying, specifically in the legacy area. They are also the lead supplier under the Digtial Advertising category in the framework, offering specialist marketing support.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/035216-2025 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Limited |
| Procurement method details | Award procedure without prior publication of a call for competition |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 25 Jun 2025 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 18 Jun 2025 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £60,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BOARD OF TRUSTEES OF THE ROYAL BOTANIC GARDENS KEW |
| Locality | KEW GREEN |
| Post town | Twickenham |
| Postcode | TW9 3AE |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI7 Outer London - West and North West |
| ITL 3 | TLI75 Hounslow and Richmond upon Thames |
| Local authority | Richmond upon Thames |
| Electoral ward | Kew |
| Westminster constituency | Richmond Park |
| Delivery location | TLC North East (England), TLD North West (England), TLE Yorkshire and The Humber, TLF East Midlands (England), TLG West Midlands (England), TLH East (England), TLI London, TLJ South East (England), TLK South West (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | INFLUENCE DIGITAL |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support

### Codes

- 72221000 - Business analysis consultancy services

## Release History

- 25 Jun 2025 at 16:36 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/035216-2025

## Notice URLs

- http://www.kew.org

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0553ba. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-0553ba.json.