---
title: "Public Perception Market Research"
ocid: "ocds-h6vhtk-0554a0"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0554a0"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-0554a0.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-0554a0.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "MET OFFICE"
published: "2025-06-27"
---

# Public Perception Market Research

Buyer: MET OFFICE  
Current stage: Award  
OCID: ocds-h6vhtk-0554a0

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## Summary

The Met Office, a central government public authority located in Exeter, UK, has completed a procurement process for the "Public Perception Market Research" project. This initiative, which aligns with the industry category of research and development services, involves measuring public perceptions of forecast accuracy via Met Office direct channels. The procurement was carried out using a limited method, specifically for below-threshold projects, indicating limited competition. The contract was awarded to YouGov PLC, a large organisation based in London, and was signed on the 25th of June 2025. The contract is active and runs from the 1st of July 2025 to the 30th of June 2027, with a gross value of £70,356.00.

This tender offers substantial growth opportunities for businesses specialising in market research services, especially those capable of delivering high-quality insights into public perceptions. It is particularly suited for businesses with a track record in research and consultancy services within the public sector. The project, focused on assessing forecast accuracy, presents an avenue for innovative companies to collaborate with a leading government agency like the Met Office and expand their reach in the sector. Such collaborations can enhance a business's portfolio, potentially leading to more contracts in similar fields.

## Notice

Market Research to measure public perceptions of forecast accuracy through the Met Office direct channels.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/035585-2025 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Limited |
| Procurement method details | Below threshold - limited competition |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 27 Jun 2025 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 24 Jun 2025 |
| Contract period | 30 Jun 2025 - 30 Jun 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £58,630 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | MET OFFICE |
| Locality | EXETER |
| Post town | Exeter |
| Postcode | EX1 3PB |
| Country | England |
| ITL 1 | TLK South West (England) |
| ITL 2 | TLK4 Devon |
| ITL 3 | TLK43 Devon CC |
| Local authority | Exeter |
| Electoral ward | Pinhoe |
| Westminster constituency | Exmouth and Exeter East |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | YOUGOV |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services

### Codes

- 73000000 - Research and development services and related consultancy services

## Release History

- 27 Jun 2025 at 08:06 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/035585-2025

## Documents

- https://www.find-tender.service.gov.uk/Notice/035585-2025
  27th June 2025 - Contract details notice on Find a Tender

## Notice URLs

- http://www.yougov.co.uk
- https://www.legislation.gov.uk/ukpga/2023/54/contents
- https://www.metoffice.gov.uk/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0554a0. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-0554a0.json.