---
title: "Social Media Platform and Social Listening"
ocid: "ocds-h6vhtk-055613"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-055613"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-055613.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-055613.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "THE UNIVERSITY OF CUMBRIA"
published: "2025-06-30"
---

# Social Media Platform and Social Listening

Buyer: THE UNIVERSITY OF CUMBRIA  
Current stage: Award  
OCID: ocds-h6vhtk-055613

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-055613)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-055613.json)

## Summary

The University of Cumbria has completed the procurement process for the provision of a Social Media Platform and Social Listening services, specifically focusing on BCR Consumer Research and Social Media Monitoring (SMM). This process falls under the category of "Software package and information systems" within the goods industry. The procurement was carried out using a direct method that did not involve competition and was below the threshold level. Located in Cumbria, United Kingdom, the procurement process reached the contract award stage and was signed on 30th June 2025, with the contract running until 29th June 2028, with an option for a 12-month extension if needed.

This tender presents substantial opportunities for businesses, particularly those specialising in software development and social media analysis. Moreover, the procurement was awarded to Runtime Collective Limited, a large firm based in London, which highlights the potential for similarly scaled enterprises to thrive in this industry. The contract valued at £55,500 (gross amount of £66,600) demonstrates a significant investment in innovative digital solutions, making it an attractive prospect for other businesses with suitable technical capabilities and scalable software products to present themselves as contenders in related future tenders.

## Notice

The University of Cumbria are seeking a supplier to provide the Provision of BCR Consumer Research and SMM (Social Media Monitoring), Web based software offering social media monitoring , listening and customer engagement solution.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/036179-2025 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Goods |
| Procurement method | Direct |
| Procurement method details | Below threshold - without competition |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 30 Jun 2025 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 29 Jun 2025 |
| Contract period | 29 Jun 2025 - 29 Jun 2028 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £55,500 |
| Contracts value | £55,500 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | THE UNIVERSITY OF CUMBRIA |
| Locality | CUMBRIA |
| Post town | Carlisle |
| Postcode | CA1 2HH |
| Country | England |
| ITL 1 | TLD North West (England) |
| ITL 2 | TLD1 Cumbria |
| ITL 3 | TLD13 Cumberland |
| Local authority | Cumberland |
| Electoral ward | Castle |
| Westminster constituency | Carlisle |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | RUNTIME COLLECTIVE |

## CPV Codes

### Divisions

- 48 - Software package and information systems

### Codes

- 48000000 - Software package and information systems

## Release History

- 30 Jun 2025 at 14:23 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/036179-2025
- 30 Jun 2025 at 14:16 - Award - UK5 - Transparency Notice - https://www.find-tender.service.gov.uk/Notice/036172-2025

## Documents

- https://www.find-tender.service.gov.uk/Notice/036179-2025
  30th June 2025 - Contract details notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/036172-2025
  30th June 2025 - Transparency notice on Find a Tender

## Notice URLs

- http://www.brandwatch.com
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-055613. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-055613.json.