---
title: "Surveys for Discrete Choice Experiments (DCE) [NP 309]"
ocid: "ocds-h6vhtk-05566b"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05566b"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-05566b.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-05566b.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "HISTORIC ENGLAND"
published: "2025-08-28"
---

# Surveys for Discrete Choice Experiments (DCE) [NP 309]

Buyer: HISTORIC ENGLAND  
Current stage: Award  
OCID: ocds-h6vhtk-05566b

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## Summary

Historic England has awarded a contract to Darmax Research Limited for conducting surveys related to Discrete Choice Experiments (DCE) as part of its tender process. The procurement process, initiated by Historic England, involved open competition under a below threshold procurement method. The project is situated in Swindon, United Kingdom, with a focus on the services industry, specifically survey and survey conduction services. The contract, valued at £40,800, was signed on 24th August 2025, and spans from 28th August 2025 to 31st March 2026. The procurement stage reached completion with the award of the contract.

This tender opens significant opportunities for businesses specialising in data collection and analysis, particularly those who excel in conducting large scale surveys. Companies adept at providing innovative solutions for historical analysis and engaging public perceptions could leverage this opportunity for growth, given the project's focus on understanding public preferences towards historic venues. With an emphasis on quality, evidenced by a 70% quality criteria in the tender, businesses with a strong reputation for delivering high-quality services are well-suited to compete for similar future procurements in the public sector.

## Notice

Historic England is seeking an organisation to implement surveys for users and non-users of differing historic venues, and their modern counterparts, as part of a Discrete Choice Experiment (DCE) conducted by Historic England. A DCE is a method used to understand individuals' preferences by presenting them with alternative scenarios and asking them to choose their preferred option. The aim of the study is to understand and quantify public's perceptions towards these historic assets. The budget allocated for this tender is PS50,000 (inclusive of VAT), to receive approximately 8,000 respondents across multiple surveys. The appointed organisation's responsibility is to conduct the surveys as per the specified criteria. All subsequent responsibilities, including analysis, interpretation, and dissemination of the findings, will be undertaken by Historic England.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/051898-2025 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Below threshold - open competition |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 28 Aug 2025 |
| Submission deadline | 28 Jul 2025 |
| Future notice date | Not specified |
| Award date | 23 Aug 2025 |
| Contract period | 27 Aug 2025 - 31 Mar 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £41,666 |
| Lots value | £41,666 |
| Awards value | Not specified |
| Contracts value | £34,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | HISTORIC ENGLAND |
| Locality | SWINDON |
| Post town | Swindon |
| Postcode | SN2 2EH |
| Country | England |
| ITL 1 | TLK South West (England) |
| ITL 2 | TLK7 Gloucestershire and Wiltshire |
| ITL 3 | TLK71 Swindon |
| Local authority | Swindon |
| Electoral ward | Mannington and Western |
| Westminster constituency | Swindon South |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | DARMAX RESEARCH |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79311000 - Survey services
- 79311200 - Survey conduction services

## Release History

- 28 Aug 2025 at 10:52 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/051898-2025
- 1 Jul 2025 at 09:06 - Tender - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/036299-2025

## Documents

- https://www.find-tender.service.gov.uk/Notice/051898-2025
  28th August 2025 - Contract details notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/036299-2025
  1st July 2025 - Tender notice on Find a Tender

## Notice URLs

- https://in-tendhost.co.uk/historicengland/aspx/Home
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05566b. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-05566b.json.