---
title: "SEO and ASO Services"
ocid: "ocds-h6vhtk-0557c4"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0557c4"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-0557c4.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-0557c4.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "ORDNANCE SURVEY LIMITED"
published: "2026-01-26"
---

# SEO and ASO Services

Buyer: ORDNANCE SURVEY LIMITED  
Current stage: Award  
OCID: ocds-h6vhtk-0557c4

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0557c4)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-0557c4.json)

## Summary

Ordnance Survey Limited has initiated a selective procurement process for SEO and App Store Optimisation (ASO) services, which has now progressed to the award stage. The contract, valued at up to £450,000 with a potential optional 12-month extension, was awarded to Oban Multilingual Strategy Limited and is set to commence on 13th January 2026, running until 12th January 2028. The procurement process followed a competitive flexible procedure and falls under the marketing services category, serving regions across the United Kingdom. As the National Mapping Service of Great Britain, Ordnance Survey supports infrastructure and public services, with a focus on location intelligence to benefit various sectors. The awarded contract reflects the company's strategic direction under the Department for Science, Innovation and Technology, emphasising innovation in geospatial insights.

This tender provides significant opportunities for businesses specialising in digital marketing, particularly in SEO and ASO services. It appeals most to small and medium-sized enterprises (SMEs) familiar with large-scale geospatial mapping and data management, aiming to expand their market impact. Companies with expertise in crafting and executing comprehensive digital strategies could greatly benefit from participating in such tenders. The project will enable businesses to collaborate with a renowned organisation like Ordnance Survey, increasing their visibility and experience in handling contracts that contribute to national infrastructure projects and beyond.

## Notice

Ordnance Survey (OS) is Great Britain's National Mapping Service, providing the trusted location data that underpins everyday life. From transport and utilities to housing and logistics, our data supports critical infrastructure, public services, and economic growth. OS also supports the nation getting outside with the award-winning OS Maps app and other OS products, including guidebooks and physical products. OS maintains the National Map, a vast database of over 600 million geospatial features, updated 20,000 times a day. Our expertise in location intelligence helps businesses, government, and communities make smarter decisions -- whether planning sustainable cities, managing climate risks, or improving connectivity -- because everything happens somewhere. As part of the Department for Science, Innovation and Technology (DSIT), we are driving the future of geospatial insights, ensuring Britain remains a leader in location data, and enabling a better-connected, more efficient, and resilient nation. This contract has been awarded to Oban Multilingual Strategy Limited to support Ordnance Survey. Oban Multilingual Strategy Limited will deliver an SEO and ASO audit, a Multi-domain SEO and ASO strategy and then provide ongoing SEO services. The contract is for an initial two years (with an optional 12-month extension). This contract value is up to PS450,000. This amount is not guaranteed and will flex depending on the amount.

### Lot Information

Lot LOT-0001

Renewal: The contract term is for 2 years, with an option for an additional 12-month extension, subject to performance

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/006500-2026 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Competitive flexible procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 26 Jan 2026 |
| Submission deadline | 30 Jul 2025 |
| Future notice date | Not specified |
| Award date | 2 Dec 2025 |
| Contract period | 13 Jan 2026 - 12 Jan 2028 |
| Recurrence | 2028-06-01 |

## Values

| Field | Value |
| --- | --- |
| Tender value | £390,000 |
| Lots value | £390,000 |
| Awards value | £450,000 |
| Contracts value | £450,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | ORDNANCE SURVEY LIMITED |
| Locality | SOUTHAMPTON |
| Post town | Southampton |
| Postcode | SO16 0AS |
| Country | England |
| ITL 1 | TLJ South East (England) |
| ITL 2 | TLJ3 Hampshire and Isle of Wight |
| ITL 3 | TLJ36 Central Hampshire |
| Local authority | Test Valley |
| Electoral ward | Chilworth, Nursling & Rownhams |
| Westminster constituency | Romsey and Southampton North |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | OBAN MULTILINGUAL STRATEGY |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services
- 79342100 - Direct marketing services

## Release History

- 26 Jan 2026 at 10:47 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/006500-2026
- 2 Dec 2025 at 17:21 - Award - UK6 - Contract Award Notice - https://www.find-tender.service.gov.uk/Notice/079116-2025
- 2 Jul 2025 at 14:35 - Tender - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/036886-2025

## Documents

- https://www.find-tender.service.gov.uk/Notice/006500-2026
  26th January 2026 - Contract details notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/079116-2025
  2nd December 2025 - Contract award notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/036886-2025
  2nd July 2025 - Tender notice on Find a Tender
- https://in-tendhost.co.uk/os/aspx/Home

## Notice URLs

- http://www.os.uk
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0557c4. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-0557c4.json.