--- title: "Google Analytics and Webtrends WTO" ocid: "ocds-h6vhtk-05580d" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05580d" markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-05580d.md" json_url: "https://d3tenders.com/contract/ocds-h6vhtk-05580d.json" source: "Find A Tender Service" current_stage: "Planning" buyer: "RAIL DELIVERY GROUP LIMITED" published: "2025-07-03" --- # Google Analytics and Webtrends WTO Buyer: RAIL DELIVERY GROUP LIMITED Current stage: Planning OCID: ocds-h6vhtk-05580d [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05580d) [Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-05580d.json) ## Summary The Rail Delivery Group Limited, situated in London, is commencing the planning stage for a service procurement titled "Google Analytics and Webtrends WTO". This tender, classified under the services industry category, seeks to engage a UK-based Google certified service partner to manage Google Analytics 360, Google Tag Manager 360, and Big Query across core digital products. The procurement process is carried out through a competitive flexible procedure, with an expression of interest deadline on 1 February 2026. The enquiry period concludes on 25 January 2026, and the service contract is projected to be awarded by 1 July 2026. The tender encompasses diverse regions across the UK, further emphasizing its expansive reach. This procurement opportunity offers substantial business growth potential, particularly for firms specialising in digital analytics, e-commerce, UX design, and software development services. Ideal candidates will possess expertise in Google Analytics and Webtrends technologies, alongside strong capabilities in data analysis and integration. The Rail Delivery Group's selection process targets five to six top bidders to enter the Request for Proposal stage, with the contract spanning an initial four years and possible extensions. The tender opens up avenues for businesses adept in internet and intranet software development, offering a robust platform to showcase their capabilities and secure a significant partnership in the transport and technology sectors. ## Notice This Planned Procurement Notification (PPN) has been issued by Train Information Services Limited (TISL) trading as Rail Delivery Group (RDG) under the auspices of its members Train Operating Companies (TOCs) who operate main line passenger train services in the United Kingdom. RDG will look to procure a UK-based Google certified service partner for its ongoing Google Analytics 360 (GA4), Google Tag Manager 360 (GTM) and Big Query management across its core digital products: National Rail Enquiries (NRE), Railcard and Days Out Guide as well as the ongoing service and management of Webtrends WTO on NRE. RDG will look to award a service contract in November 2026 with a view for the incumbent service to be transferred to the winning Bidder, if necessary, tested and approved for go live on 1st April 2027. Associated licence contracts for Google Analytics and Webtrends WTO will be required from the winning Bidder in addition to the Services. The GA4 and GTM service allows RDG to record, track and measure user behaviour and ROI management information as well as manage integration scripts and tags. Webtrends WTO allows RDG to carry out conversion rate optimisation activity on NRE only. The following is a list of potential required services: * The winning Bidder will be expected to have regular, monthly meetings face to face at RDG's offices in London, as well as ad hoc meetings free of charge; * The winning Bidder will also be RDG's GA4 360 Premier Partner and Webtrends WTO partner qualified under Google Services for UX Personalisation, Site Speed and Progressive Web Apps; * E-commerce analytics * Conversion rate analysis * Progressive Web Apps * Server side analytics * OneTrust * Big Query (Enterprise level) * Bespoke LookerStudio dashboard intake and ongoing management * GDPR (Compliance and capability) * UX design and development * Transport and Travel - rail is preferable * Client credentials for all the above * Client NPS * Analytics employee size * Datalayers and tagging related to GTM. Suppliers will need to have knowledge of datalayers, building javascript variables and building tags for GA4 ### Lot Information Lot 1 Options: Any Google Analytics or Webtrends WTO related software that may either come into existence during the contract, or are a variation of existing software Renewal: RDG is looking to put in place a contract for four years with the ability to extend for a further four years, either as a whole or as increments of no less than six months. ## Key Details | Field | Value | | --- | --- | | Publication source | Find A Tender Service | | Latest notice | https://www.find-tender.service.gov.uk/Notice/037000-2025 | | Notice type | UK3 - Planned Procurement Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Selective | | Procurement method details | Competitive flexible procedure | | Tender suitability | Not specified | | Awardee scale | Not specified | | All stages | Planning | ## Dates | Field | Value | | --- | --- | | Publication date | 3 Jul 2025 | | Submission deadline | 25 Jan 2026 | | Future notice date | 5 Jan 2026 | | Award date | Not specified | | Contract period | 27 Nov 2026 - 26 Nov 2030 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Planned | | Lots status | Planned | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | RAIL DELIVERY GROUP LIMITED | | Locality | LONDON | | Post town | Central London | | Postcode | EC4V 3DS | | Country | England | | ITL 1 | TLI London | | ITL 2 | TLI3 Inner London - West | | ITL 3 | TLI35 Westminster and City of London | | Local authority | City of London | | Electoral ward | Castle Baynard | | Westminster constituency | Cities of London and Westminster | | Delivery location | TLC North East (England), TLD North West (England), TLE Yorkshire and The Humber, TLF East Midlands (England), TLG West Midlands (England), TLH East (England), TLI London, TLJ South East (England), TLK South West (England) | ## CPV Codes ### Divisions - 72 - IT services: consulting, software development, Internet and support ### Codes - 72212220 - Internet and intranet software development services - 72212221 - Internet browsing software development services - 72212222 - Web server software development services - 72212700 - Software development services utilities - 72212900 - Miscellaneous software development services and computer systems - 72212982 - Configuration management software development services - 72600000 - Computer support and consultancy services ## Release History - 3 Jul 2025 at 08:39 - Planning - UK3 - Planned Procurement Notice - https://www.find-tender.service.gov.uk/Notice/037000-2025 ## Documents - https://www.find-tender.service.gov.uk/Notice/037000-2025 3rd July 2025 - Planned procurement notice on Find a Tender ## Notice URLs - https://www.legislation.gov.uk/ukpga/2023/54/contents ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05580d. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-05580d.json.